This photo, taken June 25, 2025, and provided by Xiaomi Technology Korea LLC, shows the company’s General Manager Jony Wu speaking about the opening of the company’s first offline store in South Korea during a press conference at the Conrad Seoul hotel in Yeouido, Seoul. (Yonhap)
SEOUL, June 25 (Korea Bizwire) — Xiaomi Technology Korea LLC, the South Korean unit of China’s tech giant Xiaomi Corp., said Wednesday it has opened its first offline store in South Korea as part of its global expansion strategy.
In January, the company established a branch office in Korea and launched an official online mall to sell flagship products, including smartphones and smartwatches, in one of the world’s most competitive mobile markets.
“The opening of our first official offline store in Korea marks a key milestone in our ambition to strengthen connections with local consumers. This store brings Xiaomi’s full ecosystem closer to daily life by offering a seamless journey from purchase to after-sales service,” Jony Wu, general manager of Xiaomi Korea, said at a press conference in Seoul.
The new outlet, located in Yeouido, Seoul, offers a range of products, including smartphones, smartwatches, TVs, vacuum cleaners and other home appliances.
On the same day, Xiaomi began selling its flagship smartphone, the Xiaomi 15, and the Xiaomi Smart Band 10 at its offline store. Both products will be available online starting Saturday, a company spokesperson said.
Xiaomi plans to focus initially on promoting its products through its Seoul store, with plans to expand its retail presence, or “touchpoints,” across South Korea, a market dominated by Samsung Electronics Co. and LG Electronics Inc.
On top of the Korean outlet, Xiaomi operates offline outlets in Japan, Taiwan and Hong Kong in East Asia.
(Yonhap)