Prince Harry has some strong feelings about Meghan Markle’s rosé. The Duke of Sussex noticed the release date coincides with a date that’s close to his heart.

Meghan Markle’s As Ever brand will be releasing their first rosé on July 1, which is also Princess Diana’s birthday. However, a source close to Harry said that he wasn’t keen on the release date. “He told her, ‘Please, not on Mummy’s birthday,’” a source told gossip mogul Rob Shuter. “It wasn’t about business — it was about respect.”

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However, according to the source, Meghan didn’t budge. “She brushed him off,” another insider said. “She told him, ‘It’s a wine launch, not a memorial.’ It didn’t land well.”

The pushback reportedly didn’t settle well with the Invictus Games founder. “He’s devastated,” a source told the gossip Substack. “That day means everything to him. To see it turned into a PR push hurts.”

The backlash online had piled up and eventually reached the Duchess herself. “He warned her,” says one courtier. “She just didn’t listen.”

Related: Harry & Meghan Just Snubbed Their Sussex Past After William Went After Their Kids For Their Royal Titles

In his memoir Spare, Prince Harry talked about the special significance of the date—which coincidentally, was the first time he reached out to his future wife. “Eventually, we exchanged phone numbers and mitigated the conversation over to text, going late into the night,” Harry wrote. “It occurred to me how uncanny, how surreal, how bizarre, that this marathon conversation should have begun on July 1, 2016. My mother’s fifty-fifth birthday.”

Meghan gushed about how her lifestyle brand has contributed to a reignited honeymoon phase with her husband. “I see this spark in his eye when he sees me doing the thing that I was doing when he first met me,” Meghan recalled to People about her lifestyle blog The Tig, which was active during the early stages of her relationship.

“It’s almost like a honeymoon period again,” she continued, “because it’s exactly how it was in the beginning when he’d watch me scribbling away, writing newsletters, fine-tuning edits and just really being in the details of it. I think he loves watching as much as I love doing that creative process. It’s just been fun. This is who I’ve always been.”

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