The Marianas Joins Global Trend: MVA Urges Tree Planting To Boost Sustainable Tourism To Join Countries Like Costa Rica, New Zealand, and Iceland

Friday, June 27, 2025

The Marianas is making strides in aligning its tourism offerings with global trends toward environmentally conscious travel. According to the latest visitor exit survey by the Marianas Visitors Authority (MVA), the number one activity that visitors plan when they visit the islands is enjoying nature. As sustainable travel continues to grow globally, the MVA is raising awareness about the importance of preserving and planting trees. This initiative is crucial in maintaining The Marianas’ reputation as a nature-focused destination, which is in line with a growing global demand for eco-friendly travel experiences.

As MVA Managing Director Jamika R. Taijeron emphasized, today’s travelers are increasingly drawn to destinations that prioritize sustainability, and many are willing to pay more for experiences that align with their eco-conscious values. “The Marianas has a solid reputation as a place where people can reconnect with nature, which is a growing global travel trend. Unfortunately, we see a lot of trees being cut down without thought for conservation or future tourism. We ask all our partners, both public and private, to incorporate the protection of trees—especially older trees—and the planting of new trees into their future plans,” Taijeron said.

The Impact of Sustainability on Tourism

The Marianas, particularly the islands of Rota and Tinian, are embracing these global travel trends by initiating tree planting projects that contribute to both local environmental sustainability and tourism. The push for sustainable tourism is not just about planting trees; it’s about cultivating a deeper connection between visitors and the natural surroundings that make destinations like The Marianas unique. By implementing tree planting initiatives, The Marianas is positioning itself as an environmentally responsible destination, which is increasingly important to travelers.

Countries like Costa Rica, New Zealand, and Iceland have long been champions of eco-tourism, showing the impact that sustainability has on tourism. Costa Rica, for example, has successfully integrated conservation efforts into its tourism industry, attracting eco-conscious visitors eager to experience its rainforests, wildlife, and protected areas. Similarly, New Zealand promotes its sustainable tourism practices by emphasizing conservation and environmental responsibility, making it a sought-after destination for eco-friendly travelers. Iceland, with its commitment to geothermal energy and carbon-neutral initiatives, has also seen a boost in eco-tourism, particularly with travelers seeking to explore its stunning natural landscapes in a sustainable way.

By following in these countries’ footsteps, The Marianas is tapping into a growing market of travelers who prioritize sustainability and environmental stewardship in their travel decisions.

Tree Planting Initiatives in The Marianas

In May, the islands of Rota and Tinian actively embraced sustainability by planting trees in celebration of May Marianas Tourism Month. On May 20, MVA organized a tree planting event on Rota with the National Honor Society from Dr. Rita H. Inos Jr./Sr. High. This initiative is part of Rota Mayor Aubrey Hocog’s larger goal of planting 1,000 fruit trees across the island, helping to preserve the environment and provide a renewable resource for the local community. The students planted 17 fruit trees, including soursop, mulberry, mango, and guava, at the historic Tonga Cave. The event was supported by the Mayor’s Office and the Department of Lands and Natural Resources (DLNR).

MVA’s Rota Acting Field Supervisor Dave Atalig highlighted the importance of educating young people about the significance of trees and their role in the environment. “This was a great experience for the students. They not only participated in a meaningful conservation project but also learned proper planting techniques from DLNR Forestry Supervisor James Manglona. I hope they learned the importance of planting trees, not just for tourists and the community to enjoy, but also for the environment,” Atalig said.

In another demonstration of the community’s commitment to sustainability, students at Tinian Elementary School planted 80 coconut seedlings on May 23 at the Japanese Tachibana Shinto Shrine, which dates back to the Japanese administrative era of The Marianas. The area is known for its wild tachibana oranges. MVA’s Tinian Field Operations Supervisor Vida Borja commented on the significance of involving young children in such initiatives, saying, “The involvement of our very young children in the beautification of our island is vital for the future of our tourism industry and heritage preservation. Watching these third graders participate with excitement is very inspiring.”

Aligning with Global Sustainability Trends

Data from the United Nations World Tourism Organization (UNWTO) shows that around 70% of travelers now prioritize sustainability when selecting travel experiences. This is a reflection of a broader global shift towards responsible tourism, where travelers increasingly seek out destinations that embrace eco-friendly practices. The Marianas, with its natural beauty and commitment to sustainability, is positioning itself to attract this growing segment of eco-conscious tourists.

Countries such as Costa Rica, New Zealand, and Iceland have set high standards for sustainable tourism, and The Marianas is following their lead. By promoting tree planting and environmental conservation, the islands are strengthening their appeal to travelers who value sustainability. These efforts not only contribute to the health of the environment but also enhance the tourism experience by allowing visitors to feel a deeper connection with the places they visit.

Future Outlook: Sustainability as a Growth Strategy

The Marianas’ focus on sustainability is a long-term strategy that aligns with both global tourism trends and the islands’ natural resources. By encouraging the protection and planting of trees, The Marianas is not only preserving its environment but also ensuring that future generations of visitors can continue to enjoy the unique natural experiences the islands have to offer.

In addition to tree planting, the islands could further strengthen their appeal to eco-conscious travelers by promoting sustainable practices in other areas of tourism, such as waste reduction, energy conservation, and the protection of biodiversity. As travelers continue to seek out responsible and sustainable destinations, The Marianas’ efforts to protect and nurture its natural beauty will play a key role in the future growth of its tourism industry.

Conclusion: Eco-Friendly Travel for a Sustainable Future

The Marianas’ commitment to tree planting and sustainability is helping to position the islands as a leading eco-tourism destination in the Pacific. With the support of local communities, government agencies, and educational institutions, The Marianas is embracing the global trend of environmentally responsible tourism. As more travelers prioritize sustainability, The Marianas is well-poised to meet their expectations, offering an authentic and eco-friendly travel experience. By working together to protect its environment, The Marianas ensures that its natural beauty will continue to attract visitors for years to come.

Sources: United Nations World Tourism Organization, Marianas Visitors Authority (MVA)