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The British royal family isn’t exactly known for staying on top of trends, but the newest generation might be changing that. Meghan Markle and Prince Harry’s daughter Princess Lilibet, 4, and Prince William and Kate Middleton’s daughter Princess Charlotte, 10, are reportedly obsessed with a viral toy brand — and it’s easy to see why!
The toy in question: Jellycats! The London-based plush company has been blowing up in popularity even across the pond, and it’s easy to see why. I mean, have you seen their summer launch, which includes palm tree and surfboard plushies? So cute! And Princess Lilibet was just spotted with an iconic Jellycat toy purse.
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Meghan, Duchess of Sussex at the 2024 CHLA Gala held at the L.A. Live Event Deck on October 5, 2024 in Los Angeles, California.
Alberto Rodriguez
The Duchess of Sussex shared a video featuring her red-headed daughter, and you could just barely see a glimpse of the toddler with one of the brand’s Rainbow-shaped purses on her shoulder, per Hello! Magazine.
According to the outlet, this brand is also beloved by the Waleses. When the Princess of Wales was gifted two Jellycats, one a lemon pie and one a pickled onion, at a garden party in May, Prince William remarked, “These are like gold dust. My children go crazy for these things. This is a children’s currency.”
Middleton was gifted the yellow Jellycats by the 9-year-old younger brother of Liz Hatton, a teenage photographer who died from cancer in Nov. 2024. She was previously invited to Windsor Castle to photograph Prince William at an investiture ceremony. When Middleton received the gift, she shared a sweet story of Liz. “I remember, we talked about Jellycats. When I see the fish and chips Jellycat, I think of her,” Middleton said, per The Independent. So sweet!
LONDON, ENGLAND – MAY 20: Prince William, Prince of Wales and Catherine, Princess of Wales receive Jellycat soft toys and meets the family of Liz Hatton, mother Vicky Robayna, father Aaron and brother Mateo at a Royal Garden Party at Buckingham Palace on May 20, 2025 in London, England. Liz Hatton a cancer campaigner and photography prodigy from Harrogate, passed away at the age of 17 in November 2024 from a rare and largely untreatable cancer. (Photo by Aaron Chown – WPA Pool / Getty Images)
Getty ImagesAaron Chown – WPA Pool / Getty Images
Middleton also shared a picture of Charlotte when she was a baby, laughing at a Jellycat puppy, per Hello! It’s clear this brand has been a favorite long before the trend.
Thankfully, you don’t have to fly to London to buy one of these sweet toys. In fact, you can get Princess Lilibet’s rainbow Jellycat on Amazon.
Jellycat Plush Bag Rainbow
This Jellycat rainbow purse “makes a great gift for any age,” according to happy shoppers. (Consider this your excuse to buy one for yourself.)
Jellycat Plush Bag Watermelon
The toy purse comes in many other different cute Jellycat styles, like this adorable watermelon that’s perfect for summer!
Before you go, check out everything we know about Princess Lilibet and the alleged controversy around her name.