U by Emaar Expands Internationally to Türkiye with the Addition of Address Istanbul: A New Chapter in Premium Lifestyle Loyalty

Monday, July 7, 2025

U by Emaar, the premium lifestyle loyalty programme of Emaar, has officially expanded its global presence with the exciting addition of Address Istanbul in Türkiye. This landmark move solidifies the programme’s reach into one of the most culturally vibrant and strategically significant cities in the world. With this expansion, U by Emaar members can now enjoy a seamless blend of luxurious experiences, exclusive benefits, and rewarding moments in Istanbul, bridging the gap between the East and the West.

The growth of the U by Emaar programme is a testament to its commitment to offering personalized and world-class experiences for its members across the globe. The inclusion of Address Istanbul marks a significant milestone in the programme’s evolution, extending its exclusive offerings to a new, dynamic destination.

A Global Milestone in Premium Lifestyle Loyalty

Since its inception, U by Emaar has revolutionized the concept of loyalty by offering an unparalleled integration of hospitality, dining, wellness, entertainment, and shopping benefits across the Emaar portfolio. With its new expansion into Istanbul, members of the loyalty programme can now earn and redeem UPoints at one of the city’s most iconic luxury hotels—Address Istanbul.

This expansion not only enhances the global footprint of U by Emaar but also brings a wealth of experiences to its members in Türkiye, a country renowned for its rich heritage, cosmopolitan flair, and unique geographical position that connects Europe and Asia.

U by Emaar’s expansion reflects the programme’s mission to become the leading lifestyle loyalty choice for discerning travellers across the world, providing them with flexible and rewarding experiences in diverse destinations.

Unlocking Exclusive Experiences in the Heart of Istanbul

Address Istanbul, located in the thriving district of Emaar Square, offers guests an exquisite combination of modern luxury and cultural charm. This vibrant location provides the perfect backdrop for U by Emaar members to indulge in a host of exclusive privileges, ranging from rewards on stays and dining to wellness experiences that rejuvenate the body and mind.

The luxurious interiors of Address Istanbul create a serene escape, while its world-class amenities cater to every need, offering panoramic views of the bustling city below. U by Emaar members will be able to unlock personalized offers designed to elevate their stay, from gourmet dining options at signature restaurants to bespoke wellness indulgences at the hotel’s state-of-the-art facilities.

By choosing Address Istanbul, members can immerse themselves in the culture and luxury that Istanbul has to offer, making every visit a memorable experience filled with exclusive moments. Whether it’s a business trip or a leisurely escape, this stunning hotel promises to be a remarkable addition to the Emaar portfolio in Türkiye.

Strengthening Member Value Across Borders

The expansion of U by Emaar into Istanbul underscores the programme’s dedication to providing members with unmatched flexibility and value. Whether travelling for business or leisure, U by Emaar members can now take full advantage of their loyalty points at Address Istanbul and enjoy a range of benefits at Emaar’s renowned hotels and resorts across the world.

This move is also an exciting opportunity for members to earn and redeem UPoints at Address Istanbul, a prime destination for both local residents and international visitors. As the programme continues to grow, this addition offers members even more ways to enrich their travel experiences and extend the value of their loyalty rewards.

For many, Istanbul represents the perfect fusion of East and West, blending ancient traditions with contemporary lifestyles. The inclusion of Address Istanbul within the U by Emaar programme amplifies the city’s allure, offering travellers a sophisticated base from which to explore all that this dynamic destination has to offer. From cultural excursions to luxurious indulgences, U by Emaar elevates the guest experience and creates lasting memories at Address Istanbul.

A Testament to U by Emaar’s Global Growth Strategy

The launch of Address Istanbul is a key part of U by Emaar’s broader global expansion strategy. After successfully launching in Saudi Arabia and Bahrain, this latest development represents the next step in Emaar’s quest to establish the U by Emaar programme as a leader in premium lifestyle loyalty across the globe.

The strategic addition of Address Istanbul to the programme strengthens U by Emaar’s already impressive portfolio, offering members exclusive experiences in key global markets. As the programme expands, it continues to embrace new, culturally rich destinations that offer unparalleled opportunities for rewards, experiences, and connections. U by Emaar is poised to become the go-to loyalty programme for travellers seeking a blend of luxury, flexibility, and global access.

A spokesperson for Emaar Hospitality Group commented, “The introduction of U by Emaar at Address Istanbul reflects our vision of creating meaningful connections through exceptional experiences across borders. Istanbul is a city of timeless beauty and global significance, and we are proud to extend our loyalty offerings to this inspiring destination. This is just the beginning of a broader journey toward international enrichment for our members.”

Welcoming the World to Istanbul Through U by Emaar

With the addition of Address Istanbul, U by Emaar invites its global community of members to experience the unique blend of tradition and innovation that defines this iconic city. From gourmet cuisine to bespoke wellness programmes, every stay at Address Istanbul becomes a journey of elevated moments—rewarded every step of the way.

By bringing the U by Emaar programme to Istanbul, Emaar ensures that members not only receive unparalleled loyalty rewards but also immerse themselves in the rich tapestry of experiences the city offers. The city’s timeless appeal, combined with U by Emaar’s commitment to personalized service and luxury hospitality, creates an unmatched travel experience.

A Future of Expansion and Global Benefits

The inclusion of Address Istanbul into the U by Emaar programme signals the start of an exciting era of international expansion. As U by Emaar continues to build its global presence, members will enjoy even more opportunities to explore top-tier destinations, earn UPoints, and redeem them for luxurious experiences across the world. This international expansion is just the beginning for U by Emaar, with more locations and benefits on the horizon for members in the coming years.

Conclusion: Unlocking New Horizons with U by Emaar

As U by Emaar expands its global reach with the addition of Address Istanbul, the programme continues to redefine the world of luxury loyalty. By offering members the chance to earn and redeem UPoints at some of the world’s most prestigious destinations, U by Emaar is ensuring that its members experience the finest hospitality, shopping, wellness, and entertainment.

Whether you are planning a visit to Istanbul or exploring other Emaar destinations, U by Emaar guarantees that your journey will be marked by exclusive privileges, personalized experiences, and a world of rewards. To discover more about the U by Emaar programme and the exclusive benefits available at Address Istanbul, official website.

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