Now Experience Florence, Tuscany and Italy with W Florence a Must-See Luxury Escape Everyone Deserves

Tuesday, July 8, 2025

Florence, Tuscany, and Italy now become home to the chic and daring W Florence, a groundbreaking new luxury hotel opening in the eternally iconic city. Situated in the Florentine center, this magnificent hotel redefines luxury travel by offering something more than plush accommodations—it provides an immersive cultural experience that celebrates Florence’s best Renaissance art, signature cuisine, and effervescent atmosphere. Come for the art, come for the food, or come for the unforgettable buzz—W Florence promises a lively and unforgettable stay in one of Europe’s most sought-after destinations.

A Bold Reinvention of a Historic Landmark

Located in the center of Florence, the W Florence breathes new life into the iconic Grand Hotel Majestic, an architectural masterpiece originally designed by Lando Bartoli. Housed within a 1960s structure, the hotel blends the elegance of the past with the innovation of modern-day luxury. Thoughtfully restored to meet LEED Gold and WELL Silver sustainability standards, W Florence is a beacon of contemporary Italian design, seamlessly combining traditional elements with daring new features. From its striking stone façade to its sleek, geometric interiors, the hotel is a testament to how history and modernity can coexist to create something extraordinary.

Unmatched Location in the Heart of Florence

Step outside the W Florence and you’re mere moments away from Florence’s iconic landmarks. Situated on Piazza dell’Unità Italiana, the hotel offers immediate access to the Duomo, Basilica di Santa Maria Novella, and the city’s bustling shopping districts. Whether you’re marveling at the Renaissance art that surrounds you or indulging in high-end retail therapy, the hotel’s central location puts everything Florence is famous for right at your doorstep.

Designed for the Modern Traveler

With 119 chic guest rooms, including 16 suites and a breathtaking Penthouse, W Florence exudes sophistication at every turn. Each room is an artful fusion of modern Italian aesthetics and bold geometric designs, with vibrant colors inspired by the Tuscan landscape. Marble accents, contemporary light installations, and panoramic views of Florence’s historic rooftops ensure that every stay is a luxurious escape.

The hotel’s pièce de résistance is its rooftop garden, offering unrivaled views over Florence’s famous skyline. Guests can soak in the panoramic vistas of the Duomo, St. Lorenzo Cathedral, and the charming Tuscan hills from the ultimate vantage point.

An Eclectic Culinary Experience

W Florence takes its culinary offerings to new heights with an exciting range of dining options that cater to every palate. The hotel will soon unveil three unique restaurants, each offering a different flavor of Italy and beyond.

Tratto: A Contemporary Twist on Italian Classics
Tratto, the hotel’s first restaurant, brings a fresh, bold take on traditional Italian cuisine. Developed by the dynamic culinary collective of Trattoria contemporanea, the restaurant embraces the flavors of Italy, reimagining them for today’s discerning traveler. Whether you’re seated inside or in the vibrant courtyard, Tratto promises an unforgettable dining experience rooted in authenticity yet bursting with modern flair.Zefiro Rooftop: The Pinnacle of Dining with a View
Zefiro Rooftop, which opens in late summer 2025, will offer an open-air dining experience like no other. Named after the west wind that inspired Botticelli’s The Birth of Venus, this rooftop venue offers sweeping views of the Duomo and the surrounding Tuscan countryside. Featuring craft cocktails, small bites, and vibrant music performances, it’s set to become Florence’s most stylish sun-soaked destination.Akira Back: A Culinary Journey Through Contemporary Asian Flavors
Akira Back, coming in late summer 2025, introduces Michelin-starred chef Akira Back’s unique fusion of Japanese and Korean cuisine with Italian influences. With bold flavors and innovative techniques, this restaurant will take guests on a sensory journey that is as visually striking as it is delicious.

A Social Hotspot for Florentine Life

W Florence isn’t just a place to stay; it’s a destination in its own right. At the heart of the hotel, the W Lounge buzzes with life, offering a lively mix of live music, curated DJ sets, and playful reinterpretations of classic cocktails. The central courtyard, once part of a former bank, now serves as an internal piazza, a flexible space for events, fashion shows, or casual social gatherings.

The hotel’s design elements also draw from Florence’s rich history of fashion and art, with curated installations such as the stunning mural by Adam Ellis Studio. Featuring a Florentine Babylon Garden with a nod to the Medici family, the artwork ties together past and present, making W Florence a true reflection of the city’s artistic spirit.

Sustainable Luxury for the Conscious Traveler

W Florence is committed to sustainability, meeting both LEED Gold and WELL Silver standards for environmental design. The hotel’s innovative approach to eco-friendly architecture and sustainable practices ensures that guests can enjoy luxury while minimizing their environmental impact.

Convenience and Comfort at Every Turn

Whether you’re here for business or leisure, W Florence offers an array of amenities designed to make your stay effortless and enjoyable. From the state-of-the-art FIT gym to the hotel’s flexible meeting spaces, there is something for every type of traveler. With 24/7 access to modern cardio and strength-training equipment, plus rooms designed with luxury in mind, you’ll find it easy to unwind or power through your day with equal ease.

Experience W Florence: Where Art, Design, and Luxury Meet

With its ideal blend of historical sophistication and modern cool, W Florence will redefine the meaning of experiencing Florence. From its chic, innovative rooms and suites and energetic social and culinary venues, this hotel will be the do-not-miss destination in any traveler’s Italian journey. Whether you’re seeking a cultural escape, a culinary epicure, or a refuge after a day’s discovery, W Florence has it all—redefining luxury, one encounter at a time.