Demex AB, a leading provider of comprehensive perimeter protection solutions in Northern Europe and France, continues its international expansion with a strong focus on Europe. To meet the growing demand for its security solutions, Demex is reinforcing its presence in strategic export markets by appointing Michael Drag as Sales Manager for Central Europe.
Growing Demand Across Europe
Over the past year, Demex has experienced a significant surge in demand from customers throughout Europe. Increasing security requirements for critical infrastructure, commercial properties, and public spaces are driving the need for robust, flexible, and sustainable perimeter protection. In response, Demex is intensifying its international efforts with a focus on stronger local presence and enhanced customer engagement.
Experienced Sales Manager to Drive Growth
As part of the company’s expansion strategy, Michael Drag has been appointed to lead Demex’s continued growth in Europe, particularly in Central Europe. With extensive experience in international B2B sales and business development of security solutions, he will play a key role in strengthening Demex’s position in new markets.
“We are very pleased to welcome Michael to Demex. His deep expertise and industry experience will be a major asset as we expand in Central Europe. Strengthening our regional presence brings us closer to our customers and enables us to meet the growing demand for our security solutions,” says Donald Malmström, CEO of Demex AB.
Part of a Long-Term International Strategy
The initiative in Central Europe is part of Demex’s long-term strategy to grow internationally and solidify its position as a leading European player in perimeter protection. By combining local presence with high technical expertise, the company can offer solutions that comply with national regulations while meeting local needs.