Amazon Prime Day 2025 has officially started, unlocking thousands of deals for longer than ever before. This year, the sale is running from Tuesday, 8 July until Friday, 11 July – giving shoppers a full 96 hours to browse and grab a few bargains.
Quick overview
With hundreds of thousands of deals on offer across every category, we think you’ll struggle to find an item you want that hasn’t been discounted – from everyday household staples to trending beauty, and even big tech or home buys. That said, scrolling through Amazon for hours can be overwhelming at best, so we’ve gathered only the top 50 deals in a neatly curated round-up to save you both time and money.
Our shopping experts are selecting only the top-tier discounts from big-name brands like Apple, Shark, L’Oréal, Oral-B, Finish, and many more. We’ve also done our research – reading reviews and comparing prices – to ensure these deals are genuinely worth buying. Many of the products have even been tried and tested by our shopping editors (which you can spot by the ✅ emoji).
Live4 updates
🔥 Liquid I.V. Hydration Sachets | £13.99 (Was £19.99) – Our shopping editor always makes sure to stock up on these when they hit the sale, as she finds they’re the most effective electrolytes on the market.
🔥 Philips 3000 Series Handheld Steamer | £28 (Was £49.99) – Compact and foldable, it’s super easy to store and light to use. It’s perfect for travelling on-the-go, and kills up to 99.9% of germs.
🔥 Amazon Fire TV Stick 4K | £27.99 (Was £59.99) – Get access to thousands of apps and channels on any TV, including BBC iPlayer and Netflix with Amazon’s best-selling streaming device.
🔥 Dr. Beckmann Service-it Deep Clean Washing Machine Cleaner | £1.88 (Was £3.49) – This washing machine cleaner removes 99.99% of bacteria and is the TLC your machine needs.
🔥 Ninja ZEROSTICK Classic 5-Piece Pan Set | £86.99 (Was £149.99) – Heavily discounted, this set comes with three saucepans, complete with oven-safe glass lids, and two frying pans – each are dishwasher safe, and compatible with all hob types, including induction.
🔥 Nespresso Coffee Machine Barista Bundle | £99 (Was £199) – This bundle is seriously great value as it not only includes a Nespresso Vertuo Pop Coffee Machine, it also comes with a milk frother, two mugs, two spoons, and two lots of coffee pods.
Today marks the first day of Amazon Prime Day and we’re here to guide you through the sales event. To keep you up-to-date, our team of shopping experts will be bringing the best deals to you live as we see them. Tune in for real time updates and live coverage.
🔎 Shop now: Go straight to Amazon Prime Day
💰 On a budget: Browse under £15 bargains
🧻 Everyday essentials: Up to 54% off dishwasher tablets, coffee and more
🏠 Home & Kitchen: Up to 70% off air fryers, vacuums and more
📺 Tech savings: Up to 50% off Amazon devices, TVs and more
🌳 Garden & Outdoor: Up to 80% off garden furniture, storage and more
💄 Fashion & Beauty: Up to 70% off summer clothing, SPF and more
So, whether you’re after a budget-friendly pick-me-up, summer heatwave essentials, a restock of your household favourites, or you’re impressively organised and already ticking off your Christmas shopping list (we bow to your festive foresight) – these are the Prime Day deals truly worth snapping up.
Don’t forget, the deals are available exclusively to Amazon Prime members, so you’ll need a membership to access the discounts. You can sign up here for a free 30-day trial to make the most of the sale (after that, it’s £8.99 per month).
Pricing and availability are accurate at the time of writing.
🔥 Our Top 10 Amazon Prime Day deals 2025 🔥
Shark
Exclusive to Amazon and now heavily discounted, this model features a stylish silver and mauve finish, with advanced technology which detects floor type, an anti-hair wrap brush roll, complete anti-allergen seal and up to a 50-minute runtime.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Finish
These Finish Quantum Infinity Shine Dishwasher Tablets break down all types of food residue, using a powerful formula that degreases and shines.
Russell Hobbs
If your iron has seen better days, don’t miss this absolute bargain with 70% off.
Amazon
Keep your toilet roll stash well-stocked with this best-selling bulk buy from Amazon.
Honeywell
Small but mighty, this desk fan is the perfect option to have by the side of your bed when temperatures creep up. With three speed settings, it creates a cooling, refreshing breeze.
Olay
This Olay moisturiser duo set is suitable for all skin types, and will leave your complexion smoother, softer and radiant. Plus, a day and night cream for under £15 is an absolute beauty bargain.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
RockDove
These slippers are designed with convenience and comfort in mind. The easy slip-on style makes them ideal for moving around, while the breathable two-tone waffle knit upper helps keep feet cool during warmer temperatures.
Dr. Beckmann
When was the last time you cleaned your washing machine? This cleaner removes 99.99% of bacteria and leaves your machine and clothes looking and smelling fresh.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Shark
Be able to actually enjoy the heatwave with this innovative fan, featuring five speeds, two intelligent modes that mimic natural airflow and wind, misting technology, and more.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Shark
This premium 6 piece kitchen knife set includes all the essentials: a Chef’s Knife, Bread Knife, Slicing Knife, Utility Knife, Paring Knife, and a pair of scissors — perfect for everyday prep and cooking tasks.
💰 Best Prime Day deals under £15 💰
NIVEA
This bundle of Nivea shower cream has been a popular buy with shoppers over the last month on Amazon, and for good reason – it costs just £3.60 for three, working out at just £1.20 a bottle. The formula is also enriched with Vitamin C and E for smooth, hydrated skin.
Finish
This range features a Glass Protect formula that effectively protects your glasses to keep them shine for longer.
L’Oreal Paris
This super affordable SPF has a lightweight formula that sinks into the skin immediately and offers strong protection.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
TIGI
Stock up on this shampoo and conditioner set for a massively reduced price.
Duracell
Stock up on batteries ahead of having the family over this summer.
Comfort
Get your laundry smelling fresh and clean with this massive 4.8L fabric conditioner that will last you 160 washes.
Listerine
This duo pack of mouthwash is excellent value, especially as just one bottle normally costs £4.80.
Pearl Drops
Get whiter teeth each day with this toothpaste that claims to achieve up to four shades whiter teeth in just three weeks.
Garnier
Stock up on SPF for your summer holiday while it’s discounted.
Felix
Prime Day is also a great time to stock up on pet food while it’s heavily discounted.
Pantene
Thinning, fine, weak or damaged hair? This Grow Strong shampoo is uniquely formulated to help reduce hair loss due to breakage.
Nutrition Geeks
Prime Day is also an excellent opportunity to stock up on your favourite supplements at a lower price.
Walkers
This bulk buy of 20 classic crisp flavours is always popular due to its great value.
HIGH5
Ensure you stay hydrated in the warmer weather with these electrolytes.
Batiste
This bundle gives you six cans of Batiste Dry Shampoo at a unbeatable price.
👉 Best Prime Day tech and electrical deals
Dyson
Dyson Airwraps are rarely discounted, and this deal is exceptional. So, if you’ve been keen to enhance your hair routine, don’t miss out.
Ninja
This is the cheapest we’ve ever seen this Ninja air fryer, so if you haven’t yet bought the gadget, now is your chance.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
SURI
Equal parts stylish and effective, this sustainable electric toothbrush is definitely worth upgrading to. Four hours on the charging port provides a full charge, with enough power to last around 40 days.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
PHILIPS
Get Philips latest air fryer model, complete with two cooking drawers and a generous nine-litre capacity, for a whole lot less right now.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Dyson
Convenient, lightweight and very easy to use, a cordless vacuum is one of the best investments you can make to simplify your life.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Samsung
There are some excellent TV deals available, such as this Samsung 50-inch TV with vivid colours and clear sound.
Nespresso
This bundle is seriously great value as it not only includes a Nespresso Vertuo Pop Coffee Machine, it also comes with a milk frother, two mugs, two spoons, and two lots of coffee pods.
Apple
Apple AirPods are rarely discounted, so if you’re looking to upgrade to wireless earbuds now’s your chance.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Ring
Grab one of Amazon’s newest Ring Video Doorbells and never miss a package delivery again, while boosting your home security.
Shark
The powerful yet quiet Shark FlexBreeze TableMate Cordless Fan is fully portable for use both indoors and outdoors. It offers a 20m cooling reach, five speed settings, and comes with a remote control – all for under £100.
Eufy
The eufy E20 3-in-1 offers versatile vacuuming, allowing you to keep the floors clean hands-free and get a deeper clean using the stick or handheld options.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Anker
This power bank comes offers portable charging ideal for when you’re on-the-go. It easily fits into your pocket or bag, and works using a magnet that snaps onto the back of your phone.
👉 Best Prime Day home and kitchen deals
Tefal
Ditch your iron for this best-selling steamer from Tefal, complete with a 4-in-1 system with magnetic quick-change pads for swapping between modes, and the removal of 99.9% of viruses, bacteria and germs.
✅ This item has been tried and tested by the Yahoo UK team – read our full review here.
Tefal
If your frying pans have seen better days, this set of five non-stick pans is well worth picking up.
Ninja
Ninja’s innovative bottle is designed with three layers of vacuum-insulated stainless steel to maintain drink temperatures for longer. Get it in a choice of five colours and two sizes.
👉 Best Prime Day cleaning deals
Finish
Mr Muscle
This sink and drain unblocker duo pack is excellent value.
Calgon
Calgon prevents limescale and rust build-up in your washing machine to protect the heating element, pipes and drum of the machine.
Vanish
Remove stains and bad odours while protecting your clothes with this effective solution from Vanish that promises “whiter whites” and “amazing stain removal results”.
👉 Best Prime Day beauty and grooming deals
Regaine
More than 60,000 men have bought this Regaine Foam multiple times.
Dove
Garnier
Complete with high UV protection, this lightweight SPF has skincare qualities that help reduce dark spots, and even the skin tone.
L’Oreal
Loved by shoppers and on sale for 59% off, this serum hydrates, smooths and re-plumps the skin.
👉 Best Prime Day fashion deals
Calvin Klein
If your boxers have seen better days, don’t miss these Calvin Klein men’s boxers.
Skechers
Shoppers say these Sketchers are “like walking on clouds”, so if you’re after a new everyday trainer, these are worth buying.
Want to see more expert-approved Prime Day deals? Explore all our content here.