Wednesday, July 9, 2025

Irish tourists’ travel landscape for 2025 is highly promising, with Portugal, Spain, Malta, Bulgaria, and Tunisia standing out, based on the annual Loveholidays Trend Survey that collects data about travelers’ inclinations and behaviors all around the globe. Irish tourists, as noted by this year’s survey, are more and more inclined towards visiting these nations for their warm climate, affluent culture, and affordably priced travel.

International travel, following the pandemic, has continued to regain ground, and travel spots all over Europe and North Africa have become hotspots for Irish tourists, all distinct in their ways. Well, here’s a closer look at why they will dominate the Irish travel itinerary this year.

Portugal: A Bright Getaway for All Types of Travelers

Portugal remains a long-standing favorite among Irish holidaymakers, and it’s easy to see why. Offering year-round sunshine, beautiful beaches, and rich history, the country is an appealing choice for those looking for a relaxing escape. Lisbon, the vibrant capital, is particularly popular for its mix of traditional charm and modern attractions. The city’s historic neighborhoods, like Alfama and Bairro Alto, are perfect for those interested in exploring the rich cultural tapestry of Portugal.

Algarve is a worthy competitor for beach lovers. Its beautiful coastline, beaches, and scenic cliffs draw in tourists seeking relaxation and water sports. On top of that, Portugal’s vineyard regions, most prominently around Porto, give one’s senses a firsthand treat for those who enjoy gourmet vacations.

The Portuguese government tourism websites officially highlight the growing importance of sustainable tourism in the country. Initiatives by Portugal to guarantee that natural surroundings are safeguarded while creating tourism that considers regional communities have been widely praised, which makes it a sought-after travel destination for ecologically minded travelers.

Spain: A Mix of Culture and Sun-Kissed Beaches

Neighboring Spain continues to top the charts for Irish holidaymakers. Spanish cities like Barcelona, Madrid, and Seville offer a captivating combination of art, architecture, and culinary delights. Spain’s Mediterranean coast, with its beautiful beaches, attracts Irish travelers looking for both relaxation and adventure.

Catalonia, led by its capital city, Barcelona, continues to be one of the most traveled regions. From iconic structures, including La Sagrada Familia and Park Güell, designed by architect Antoni Gaudí, the city has a unique allure. Also, Spain’s tasty cuisine, including tapas and seafood, continues to attract food lovers across the globe.

As noted on Spain’s official tourism websites, Spain is emphasizing its culture and history while encouraging travel to less populous but equally scenic regions, including the Canary Islands and the islands of the Balearic chain. This increasing trend towards “off-the-beaten-path” travel alternatives caters to travelers seeking respite from mass tourism.

Malta: Mediterranean Gem for History Buffs and Sunseekers

Malta, a small Mediterranean island nation, has also been gaining more popularity among Irish tourists. Culturally rich, there’s a wonderful blend of historical sites, scenic coasts, and climate that tourists love about Malta. There’s the capital, Valletta, that has historic sites including St. John’s Co-Cathedral, which boasts incredible Baroque architecture and paintings.

The island’s strategic location has made it a melting pot of cultures over the centuries, leaving behind an eclectic array of monuments and fortifications. Malta’s coastline also boasts some of the clearest waters in the Mediterranean, making it an ideal destination for diving and water sports.

Government-backed tourism campaigns, as outlined on Malta’s official tourism website, promote the island’s accessibility and affordability, making it an attractive destination for Irish tourists looking for a Mediterranean experience. With direct flights from Ireland and short travel distances, Malta is also an excellent option for those seeking a quick getaway.

Bulgaria: Hidden Paradise of Culture and Adventure

Bulgaria, one of Eastern Europe’s lesser-known gems, has proved to be a highly popular option amongst Irish tourists. With diverse landscapes, a rich history, and low costs, Bulgaria has much more to offer than its popular Black Sea resorts.

Its capital, Sofia, has majestic Orthodox churches, ancient Roman artifacts, and a lively arts culture. On the other hand, the mountainous regions of the country, including Rila and Pirin Mountains, are visited by adventure enthusiasts and trekkers who seek off-beat spots.

Bulgaria’s government tourism agency highlights the mix of history, nature, and affordability that exists in the country, which makes it a tempting choice for price-sensitive tourists. If tourists are looking for culture, outdoor activities, or nightlife, there’s something in Bulgaria that will suit all types of travelers.

Tunisia: A Remote Getaway in North Africa

For Irish travelers who desire a culturally rich and exotic place to travel to, Tunisia has much to offer. Comprising Mediterranean beaches, in addition to historical ruins such as those of Carthage, which dates back to antiquity, Tunisia has proven to be a popular choice for travelers who wish to head away from more ordinary options in Europe.

Tunis, the capital, is a mix of traditional and modern, with its bustling souks and modern shopping malls offering a taste of both worlds. The country’s coastal resorts, such as Hammamet and Sousse, attract tourists seeking a relaxing beach vacation with a cultural twist.

As Tunisia’s official tourism website promotes, the country is working on improving infrastructure and expanding tourist offerings while maintaining a focus on preserving its ancient sites and rich cultural heritage. Tunisia’s affordability and charm make it a great destination for Irish tourists looking for something different.

In the years to come, tourists from Ireland will travel to a variety of locations in 2025, led by Portugal, Spain, Malta, Bulgaria, and Tunisia. All of these cities, unique in their ways, are capable of accommodating all types of tourists. From Malta’s culture and history, Portugal’s beaches, to Bulgaria’s adventurous mountains, Irish tourists will never have a scarcity of places to travel to.

There is also a broader trend toward travel in which people are becoming more interested in sustainable, culturally deep experiences. From government-supported travel campaigns to upgraded infrastructures, all of these nations are lining themselves up as premier options for Irish visitors in the year to come.