UK, Belgium, France, And The Netherlands Highlighted In TUI Musement Report, Revealing The Top European Cities Where Urban Travelers Prefer To Explore By Boat

Thursday, July 10, 2025

UK, Belgium, France, and the Netherlands have emerged as leading destinations for urban boat tours, according to a new report by TUI Musement that highlights traveler preferences across Europe. The study reveals that iconic cities like London, Bruges, Paris, and Amsterdam are among the most searched locations for boat-based sightseeing, thanks to their scenic rivers, historic canals, and cultural landmarks best experienced from the water. As over 85% of city break travelers express interest in exploring destinations by boat, these four countries are redefining the way visitors engage with Europe’s most iconic cities — offering a relaxing, immersive alternative to traditional walking tours.

Exploring Europe’s Iconic Cities by Boat: The Rising Trend in Urban Travel

Boat tours are no longer confined to beach resorts or island getaways. Across Europe, an increasing number of travelers are embracing waterways as a novel way to explore the continent’s most captivating cities. According to recent research by TUI Musement, more than 85% of city break travelers express strong interest in exploring urban destinations from the comfort of a boat. The appeal lies in the relaxing pace, scenic views, and the chance to admire historical and cultural landmarks from a fresh vantage point.

This growing interest highlights a shift in urban tourism—visitors no longer want to just walk the streets; they want to glide along rivers and canals to experience these destinations from a unique perspective. Whether it’s romantic sunsets, family sightseeing, or history-rich journeys, these boat tours deliver unforgettable moments.

The following ten cities offer some of the most memorable boat tours, giving visitors the opportunity to see iconic architecture, vibrant neighborhoods, and scenic waterfronts in a way that walking tours can’t match.

Amsterdam – Canal Capital of Europe

Topping the list is Amsterdam, whose famous network of canals has been a UNESCO World Heritage Site since 2010. Cruising through the city offers intimate views of Amsterdam’s narrow canal houses, the iconic Magere Brug, the vibrant Red Light District, and the historic Dam Square. It’s the perfect blend of serenity and storytelling.

Suggested tour: Discover Amsterdam’s highlights and lesser-known corners on a hidden gems canal cruise.

Bruges – Medieval Beauty on the Water

Frequently described as the “Venice of the North,” Bruges captivates travelers with its enchanting canals and picturesque cobblestone streets that evoke a storybook atmosphere. A tranquil boat ride reveals ancient bridges, secret gardens, and centuries-old buildings that echo the city’s medieval past. The soothing atmosphere creates a dreamlike experience.

Suggested tour: Full-day Bruges and Ghent tour with optional canal ride.

Paris – Romance on the Seine

Sailing along the Seine River is one of the most romantic ways to experience Paris. Passengers on a river cruise can admire stunning views of the Eiffel Tower, glide past the historic Notre-Dame Cathedral, and take in the grandeur of the Louvre and the elegant façade of the Musée d’Orsay—all from the tranquil waters of the Seine. Evening options often include dinner and live music under the Parisian skyline, making them ideal for couples and culture lovers alike.

Suggested tour: Guided city highlights with a sunset Seine River cruise.

London – Urban Icons from the Thames

The River Thames winds through central London, offering panoramic views of iconic landmarks such as Tower Bridge, the London Eye, and the clock tower that houses Big Ben. Whether you opt for a classic sightseeing cruise or a high-speed boat ride, it’s a thrilling way to absorb the energy of the British capital while soaking in its landmarks.

Suggested tour: Speedboat adventure on the Thames.

Copenhagen – Nordic Elegance by Canal

Copenhagen’s 17th-century canals offer serene access to colorful neighborhoods like Nyhavn and historic landmarks such as Amalienborg Palace and the Little Mermaid. A canal tour brings the city’s blend of royal heritage, Scandinavian design, and maritime charm into vivid focus.

Suggested tour: Scenic canal tour through central Copenhagen.

Budapest – Twilight Magic on the Danube

Budapest’s grandeur shines brightest when seen from the Danube River. Cruises glide past illuminated sights like the Parliament Building, Chain Bridge, and Buda Castle. With many evening trips featuring dinner and traditional Hungarian music, visitors enjoy a full cultural immersion.

Suggested tour: Candlelit dinner cruise along the Danube.

Berlin – A Floating Tour Through History

The River Spree weaves through Berlin’s diverse neighborhoods and past its significant landmarks. A river cruise provides views of the Berlin Cathedral, Museum Island, the Reichstag, and the Fernsehturm. It’s a compelling way to explore the city’s blend of modern dynamism and historical depth.

Suggested tour: Spree River cruise through Berlin’s historical core.

Stockholm – The Archipelago Experience

Spanning 14 islands and connected by 57 picturesque bridges, Stockholm offers a dream setting for boating enthusiasts and waterway explorers. Canal tours wind through lush green areas like Djurgården and offer a peek into the Swedish capital’s royal and maritime history. The natural scenery and architectural elegance make this a standout experience.

Suggested tour: Royal Canal cruise showcasing Stockholm’s natural and architectural beauty.

Venice – The City of Water

Venice captivates with its mesmerizing network of winding canals, offering a waterborne allure unlike anywhere else in the world. While water buses and taxis are part of everyday life, the classic gondola ride remains a bucket-list favorite, transporting guests through hidden waterways and romantic corners. Venice is a city made to be seen by boat.

Suggested tour: Private gondola excursion through Venice’s lesser-known canals.

Prague – Historic Wonders on the Vltava

Boat rides along the Vltava River highlight Prague’s majestic skyline, including views of Prague Castle and the Charles Bridge. The enchanting Devil’s Canal route offers a peaceful escape, winding between Baroque buildings and shaded passageways for a truly magical experience.

Suggested tour: Cruise through Prague’s picturesque Devil’s Canal.

Search Rankings for Europe’s Top Urban Boat Tours

Based on traveler search data, here’s how the cities stack up in popularity:

Amsterdam boat tour: 257,200 searchesBruges boat tour: 175,400 searchesParis boat tour: 112,300 searchesLondon boat tour: 98,000 searchesCopenhagen boat tour: 81,200 searchesBudapest boat tour: 77,700 searchesBerlin boat tour: 75,800 searchesStockholm boat tour: 69,100 searchesVenice boat tour: 67,200 searchesPrague boat tour: 60,100 searches

UK, Belgium, France, and the Netherlands lead TUI Musement’s latest rankings of Europe’s most popular cities for boat tours, with London, Bruges, Paris, and Amsterdam topping traveler searches. These countries offer iconic urban waterways that continue to attract millions seeking scenic, water-based sightseeing experiences.

From romantic getaways in Paris to thrilling rides along the Thames and tranquil gondola journeys in Venice, Europe’s cities are redefining sightseeing through boat tourism. These river and canal tours not only enhance the urban travel experience but also offer a deeper, slower connection to the history, architecture, and rhythm of each destination. For those looking to see Europe differently, a boat may just be the perfect place to start.