US, UAE, Sweden, Netherlands, Singapore And More Lead The Charge At IBTM World 2025, Unveiling Groundbreaking Destinations And Revolutionary Event Technologies

Thursday, July 10, 2025

At IBTM World 2025, top players from the US, UAE, Sweden, Netherlands, Singapore, and other global destinations will have an unparalleled presence, redefining the future of the MICE industry. These trendsetter exhibitors will showcase latest innovations, newest technology, and spirited event venues that are reengineering the global planning and production of meetings, incentives, conferences, and events. Through collaboration and forward-thinking strategies at the core, IBTM World 2025 will be the turning point in the creation of next-generation global trends in events.

IBTM World, the biggest international tradeshow for the global meetings, incentives, conferences, and events (MICE) industry, is preparing for its most ambitious edition to date in 2025. Up against the glamorous setting of Fira de Barcelona from 18 to 20 November, the show will once again gather the broadest array of exhibitors featuring the newest trends, technologies, and services to redefine the events and meetings world to come.

As the event reinforces its position as the leading event for MICE professionals, IBTM World 2025 will see numerous new exhibitors in what will be the first show for some of the biggest destinations and providers from global markets. The newcomers will introduce the show to a fresh dynamic, giving participants access to the latest trends and innovative products reshaping the business.

Global Representation: New Exhibitors and Destinations

Among the most anticipated features of IBTM World 2025 is the first-time appearance of exhibitors from several different regions. The USA, Latin America, and Sweden will be prominently featured, with first-time players and destinations attending the premier show for the first time. The largest Alaska city, Anchorage, will make its first appearance at IBTM World to showcase its vibrant MICE activities and one-of-its-type venues ideal for business and leisure events. The untouched landscapes, modern venues, and wilderness activities will provide the event planners with the opportunity to explore somewhere new and different for their events.

Also making its first appearance at IBTM World is the Sage Hospitality Group, Colorado, with knowledge in its varied hotels and event spaces to suit high-end and luxury events. Through its focus on the guest experience and sustainability, Sage Hospitality Group aims at bringing participants the best of the American hospitality scene.

The countries of Peru and Panama will also make first-time appearances, bringing with them invaluable cultural richness and natural splendor to offer the ideal venues for business events and incentive activities. Panama, by its strategic location and sophisticated infrastructure, is increasingly popular for global meetings, and Peru, by its culture and modernity blend, offers the ultimate setting for conferences and events. The countries vow to offer the continent of Latin America a first-time experience in event hosting, challenging business ventures to explore to the fullest their world-class venues and meeting spaces.

Singapore will make its mark at IBTM World 2025 with the launch of Millennium Hotels and Resorts, a sophisticated loft-inspired hotel brand uniting sophistication and modernity to the demands of contemporary event professionals. The launch of the brand at the show promises to introduce latest hotel design and event ideas, and therefore the brand shall be one of the significant exhibitors for planners seeking luxury and customized experiences.

Sweden is also introducing the idea of collaboration to the show in the form of Gothenburg and Stockholm jointly sharing the stand in a metropolitan stand. Both cosmopolitan cities, known for world-class amenities and cutting-edge convention spaces, will promote Sweden’s growing footprint in the MICE industry. With the emphasis on innovation, sustainability, and architecture, Gothenburg and Stockholm are the leading players in the Scandinavian meetings scene, and the jointly featured stand is going to offer the convention destinations of Sweden in a new perspective.

Technological Advances to Lead the Way

IBTM World 2025 will also experience tremendous growth in the event technology sector. With the rapid increase in digital solutions and event technology innovations, IBTM World is placing tremendous emphasis on the newest solutions in enhancing the attendee experience and easing the management of events. Among the newcomers to the show will be Dryfta Event Tools, the Netherlands’ leading event management platform allowing event planners to streamline their activities, manage attendee interaction, and achieve more from events. With event planning growing increasingly reliant on technology, Dryfta’s arrival is set to appeal greatly to planners and suppliers who want to do business more smarter.

Another exciting new addition to the IBTM family is Tron Event Agency from Slovakia, whose latest LED technology has the capacity to transform even the smallest event into a spectacular showstopper. Conferences, product launches, and even massive-scale exhibitions will be lit up by Tron’s latest technology at IBTM World 2025, giving its exhibitors an insight to the future of event design.

Also from the Netherlands, Parthen Meeting Services will showcase its entire range of meeting and event solutions. An integrated solution, Parthen gives event planners the ability to manage from the time of registration to post-event survey, and it’s the solution everyone must have if they’re looking at optimizing the operations of events.

Lastly, all-in-one virtual and hybrid event solution vFairs makes its first IBTM World appearance. Due to the increasing demand for virtual and hybrid events, vFairs presents the venue where live events and virtual events blend perfectly, giving planners one end-to-end solution to meet the evolving needs of events today.

**Middle Eastern Influence Becomes Increasingly Dominant

The Middle East is one of the biggest players in the global MICE business, and IBTM World 2025 will see Dubai Business Events return bigger than ever before with an even larger stand, confirming its spot as one of the most sought-after meeting destinations. With its unmatched infrastructure, top-notch venues, and high-end hotels, Dubai continues to dominate the business events landscape, and its return to IBTM World will most definitely turn heads in the global event planners’ community. Ajman, the fifth-largest city in the UAE, will also be returning to the show for the second time, along with some of its other partners. With its rapidly-developing infrastructure and growing list of hotels and venues, Ajman is fast becoming the go-to destination for regional and international events, and its return to IBTM World represents an important milestone in its MICE sector growth.