World’s largest cryptocurrency, Bitcoin, has surged to another record high. Powered by demand from institutional investors and friendly policies of the US President Donald Trump’s administration, it rose to a peak of $116,046.44. Less than 24 hours ago, it touched $1,12,000 showing a 39% surge in three months.

This comes after Trump’s executive order in March of establishing a strategic reserve of cryptocurrencies. Entities like the Securities and Exchange Commission’s Paul Atkins and White House artificial intelligence czar, David Sacks, came with a friendly voice for crypto surges.

The largest cryptocurrency in the world has also increased by more than 21.3% since last year. It marks the broader shift as investors and traders recover from Trump’s tariff talk, with major indices also hitting record highs and heading towards a promising second quarter.

Experts observe recurring gains, suggesting that Bitcoin’s record high is not an isolated event. “Crypto Week”, commencing on 14 July, is also eagerly anticipated by investors. Moreover, these digital assets have been on an upward trend since Trump returned to the White House in January 2025. Ethereum, another cryptocurrency, rose by 3.01% to $2,905.2

Trump’s crypto investment

Based on latest reports, Trump’s family businesses have forayed into bitcoin and other cryptocurrencies. Trump Media & Technology Group, Truth Social’s parent company, is looking to launch an exchange-traded fund to invest in multiple crypto tokens including Bitcoin, an SEC filing on Tuesday showed.

Trump Media previously raised $2.5 billion in cash to invest in Bitcoin. While Trump holds no official position in the firm, he is the largest shareholder of the group. Reports reveal how he and his family are big on crypto investments.