Sunday, July 13, 2025

Active tourism has proven to be one of the globe’s fastest-growing segments of the travel market in recent years. Various nature and environmental policies resulted in the nation targeting the trend with more than 300 trails of active tourism offered. They vary from hiking and biking to canoeing and horseback riding, and the government of Belarus is fully supportive of providing them the boost they need in order to become the destination of choice among adventurers seeking to escape it all and immerse themselves in the wilderness.

The Rise of Active Tourism in Belarus

According to Aleksei Zastenchik, Senior Assistant at the Belarusian Sports and Tourism Ministry’s Marketing and Tourism Services Quality Department, the demand for outdoor recreation in Belarus has skyrocketed. There has been a noticeable increase in the number of visitors, both local and international, seeking eco-friendly activities that involve exploring Belarus’s picturesque landscapes. Tourists are increasingly choosing activities like cycling tours, hiking excursions, and water sports like kayaking as part of their Belarusian adventures.

Zastenchik emphasized that Belarus’s rich, natural environment has become an enticing attraction for foreign tourists who are eager to immerse themselves in its outdoor offerings. The country has gained international recognition for its diverse eco-trails, serene lakes, rivers, and forests, making it an ideal location for sustainable tourism experiences. With more than 300 routes available, Belarus has successfully positioned itself as a hub for active tourism in Eastern Europe.

Belarus Celebrates Active Tourism Month

In order to raise awareness and further promote the sector, July has been designated as the Month of Active Tourism in Belarus. Throughout this period, the country has planned various events and activities that focus on different forms of outdoor recreation. From hiking to cycling, water-based adventures to horseback riding, Belarus is showcasing its diverse natural resources through a series of engaging and informative events.

The Ministry of Tourism, in collaboration with local tourist information centers and outdoor activity providers, has organized a series of campaigns, competitions, and educational seminars that highlight the growing interest in active tourism. These activities are aimed at encouraging both Belarusians and international tourists to explore the country’s wealth of outdoor experiences.

The month is broken down into themed weeks, focusing on hiking, cycling, and water tourism. From July 7 to July 13, activities dedicated to hiking tourism are taking place across the country. During this period, Belarus’s eco-trails will see an influx of nature lovers who will enjoy walks amidst the country’s lush forests and pristine landscapes.

From July 14 to July 20, the focus shifts to cycling tourism, with events such as bike rides and cycling festivals taking place throughout Belarus. Tourists can embark on guided bike tours through Belarus’s vast countryside, making stops at historical sites and natural wonders along the way. Cycling enthusiasts will also be invited to participate in a series of contests and campaigns, emphasizing the growing popularity of biking as a sustainable mode of transport.

The final week of July, from the 21st to the 27th, is dedicated to water tourism. Belarus is home to numerous rivers and lakes, which offer the perfect setting for kayaking, fishing, and boat tours. Throughout this week, tourists will be able to participate in kayaking excursions along some of the country’s most scenic waterways, take part in water-based competitions, and experience firsthand the beauty of Belarus’s aquatic landscapes.

Special Events to Highlight Belarus’s Cultural and Natural Heritage

One of the most significant events within this active tourism month is a bike ride organized in commemoration of the 80th anniversary of the Victory in the Great Patriotic War and the 900th anniversary of the founding of St. Euphrosyne Convent. This special event combines both a cultural and historical exploration of Belarus, offering tourists an opportunity to reflect on the country’s rich history while engaging in a physically rewarding activity.

The event has garnered significant attention, not just from local residents, but also from foreign tourists looking to combine adventure with cultural immersion. Through this unique initiative, Belarus is showcasing its commitment to preserving its cultural heritage while promoting sustainable tourism practices.

Belarus Joins the Global Stage with UN Tourism Recognition

As part of its ongoing efforts to promote active tourism, Belarus is also participating in the prestigious Best Tourism Villages 2025 competition organized by the UN Tourism Organization. This global initiative aims to recognize rural destinations that demonstrate a commitment to sustainable tourism development, cultural preservation, and the protection of local heritage.

For the first time, Belarus has submitted an entry for this competition, nominating the village of Pogost in Zhytkovichi District. Known for its picturesque landscape and outdoor activities, Pogost is rapidly gaining a reputation as an ecotourism hotspot. Kayaking excursions, which feature prominently in the village’s tourism offerings, are expected to draw significant attention to the area.

Pogost’s inclusion in the competition further solidifies Belarus’s commitment to promoting responsible tourism that benefits both local communities and the environment. If successful, Pogost’s recognition would enhance the country’s standing as a top destination for nature and adventure tourism in Europe.

The Role of Tourist Information Centers

The growing popularity of active tourism in Belarus can also be attributed to the invaluable support of the country’s tourist information centers. These centers provide vital resources for tourists, including route maps, equipment rentals, and expert advice on how to make the most of outdoor activities. They also play a crucial role in educating the public about the various opportunities available for exploring Belarus’s natural beauty.

Each year, the number of Belarusian citizens taking part in active tourism activities continues to rise. The country’s efforts to foster an eco-conscious tourism culture are being recognized both locally and internationally, ensuring that Belarus remains at the forefront of adventure and ecotourism.

Conclusion

Belarus is quickly building its reputation as the best destination for active tourism, and it is rich beyond measure in the experience it has to offer any kind of adventurer. From biking and hiking to water and horseback riding, the country’s natural experience is extremely wide and variegated and has something to offer to all kinds of interests. There are already over 300 itineraries of active tourism, and the Belarusian government is committed to providing eco-friendly and sustainable tourism that is good both for the visitor and the residents. As the Month of Active Tourism unfolds, the natural beauty of Belarus and its push towards adventure tourism are bound to attract more and more visitors from all over the world.

References: Belarus National Tourism Agency, Ministry of Sports and Tourism of Belarus