France, Mexico, Brazil, Japan, China, Germany, Australia, and South Africa to Join Arizona Governor’s Conference on Tourism 2025 in a Bold Move to Advance Cross-Continental Partnerships and Reinvent Travel Marketing in a Globalized World

Wednesday, July 16, 2025

The Arizona Governor’s Conference on Tourism (GCOT) is returning in July 2025 with an invigorated agenda and a renewed commitment to shaping the future of Arizona’s vibrant tourism economy. As the premier educational and networking event for the state’s tourism sector, this year’s GCOT promises to be a milestone gathering, offering unparalleled learning, collaboration, and celebration for travel professionals, destination marketers, and industry stakeholders. Attendees from more than 100 countries are expected, including key representatives from the United States, Canada, Mexico, United Kingdom, Germany, India, China, Australia, Brazil, Japan, France, Saudi Arabia, South Korea, South Africa, and the United Arab Emirates

Scheduled to take place from July 16 to 18, 2025, the conference will bring together leading voices, insightful panelists, and renowned keynote speakers for an immersive experience designed to exchange ideas, tackle pressing challenges, and inspire growth. Held against the dynamic backdrop of Arizona’s tourism resurgence, the event will serve as a launchpad for strategic partnerships and transformative initiatives.

Elevating Excellence at the Governor’s Tourism Awards Celebration

One of the most anticipated moments of the conference is the Governor’s Tourism Awards Celebration, which honors the brightest innovators, marketers, and ambassadors who have made outstanding contributions to Arizona’s travel industry. Set during an elegant sit-down dinner on Thursday evening, July 17, this ceremony offers an opportunity to recognize creative campaigns, collaborative partnerships, and exceptional service delivery across the state.

Nominations are open for individuals and organizations to spotlight excellence in categories including marketing innovation, customer service, community engagement, and cooperative strategy. The awards not only celebrate past achievements but also inspire future excellence within Arizona’s competitive tourism landscape.

A Power-Packed Schedule of Ideas and Impact

The 2025 conference agenda is designed to cover the full spectrum of tourism strategy, marketing innovation, international engagement, and sustainable destination stewardship.

Wednesday, July 16

The conference opens with registration at noon, followed by an engaging Welcome Reception from 4:00 to 6:00 p.m., offering attendees a first opportunity to network and connect with industry peers, sponsors, and exhibitors.

Thursday, July 17

With a packed schedule from 7:30 a.m. to 8:30 p.m., Thursday marks the core day of GCOT. The day begins with a “State of the Industry” update from the Arizona Office of Tourism, followed by remarks from Zeek Coleman of Tourism Economics. One of the day’s highlights includes a visionary session led by Trever Cartwright of the Coraggio Group, unveiling Arizona’s new two-year strategic tourism plan. This session will introduce a pioneering collective-impact approach involving shared ownership among industry stakeholders.

Breakout sessions delve into relevant and timely topics:

International Travel Narratives: A panel of international media representatives will analyze global perceptions of the US and how Arizona can position itself more effectively amidst geopolitical and economic shifts.AI and SEO Integration: A data-driven look at how destinations can marry content marketing, search engine optimization, and artificial intelligence to remain visible and competitive in a digital-first world.Localized Sustainability: A hands-on panel exploring how global sustainability models can be adapted to meet the unique needs of Arizona’s diverse communities and landscapes.

Additional sessions will cover global travel trade impacts, Gen Z and Millennial travel behaviors, and leveraging local storytelling to elevate destination appeal. A highlight includes a session on Sports Tourism—featuring Visit Mesa, Tempe Tourism, and Visit Tucson Sports—which explores how sporting events can become powerful tourism drivers.

Evening Celebration

The day concludes with a reception and the Governor’s Tourism Awards Celebration from 6:00 to 8:30 p.m.—a night dedicated to networking, recognition, and industry pride.

Friday, July 18

The final day continues with engaging sessions focused on economic forecasting and tourism trends. A keynote from Dr. Anirban Basu of the Sage Policy Group will assess national and regional economic outlooks, followed by expert panel discussions to conclude the event.

A Strong Network of Sponsors and Exhibitors

GCOT 2025 is made possible by an impressive lineup of sponsors and partners representing Arizona’s tourism ecosystem.

Platinum Sponsor

Gold Sponsors

Visit Glendale, Tourism Economics, Phoenix Raceway, Casual Astronaut, Experience Scottsdale

Bronze Sponsors

Miles Partnership, Experience Hopi, Visit Mesa, Visit Tucson, Ampersand

Copper Sponsors

Phoenix Sky Harbor, Birdman, Explore Pinal, Arizona Renaissance Festival, Western Spirit, Simpleview Inc., Arizona Indian Tourism, Arizona Lottery, Atmosphere TV, 12 News, Phoenix Convention Center, Fly Tucson, Travel Shows, Smithsonian Magazine

Exhibitors

AAA, America Journal, Antelope Point Marina, Arizona Highways, Arizona State Parks and Trails, DestinationiQ, Electric Pickle, Elite Media Group, Key Data, Navajo Nation Shopping Centers, ON Media, RMI, Sojern, Texas Monthly, The Wander Media Group, True West MagazineAccessibility Through Arizona’s Premier Airports

With excellent connectivity through its major airports, Arizona ensures ease of access for both domestic and international participants.

Phoenix Sky Harbor International Airport serves as a central hub with its modern terminals, robust amenities, and global connections.Tucson International Airport offers a relaxed alternative, featuring direct service to major US cities and select international destinations.Yuma International Airport, operating jointly with Marine Corps Air Station Yuma, supports daily commercial flights and efficient access for travelers in the region.Major Airlines Supporting Conference Travel

Attendees can reach the event through leading airlines such as:

Southwest Airlines, known for extensive point-to-point connectivity and affordable fares.American Airlines, with a global network that links Arizona to key markets across five continents.United Airlines, offering seamless connections through its expansive Star Alliance partnerships.Exceptional Lodging Across Arizona

Participants will find an array of accommodation options to enhance their stay:

Arabella Hotel Sedona provides a tranquil retreat with panoramic red rock views.Yavapai Lodge, nestled within Grand Canyon National Park, offers rustic charm just steps from the South Rim.Maswik Lodge, a peaceful forest lodge, delivers convenient park access and historic significance.Explore Arizona’s Cultural and Natural Treasures

Tourism professionals attending GCOT will also have opportunities to explore iconic Arizona attractions:

Chapel of the Holy Cross in Sedona, a stunning architectural marvel built into the red rocks.Palatki Heritage Site, where ancient pictographs and archeological wonders tell the story of early life in the region.Airport Mesa, a spiritual vortex and trail offering dramatic views and a connection to Sedona’s metaphysical allure.

As Arizona continues to evolve as a leading tourism destination, GCOT 2025 offers an essential forum to navigate change, harness opportunities, and build a resilient and forward-thinking tourism industry. With its comprehensive agenda, celebrated awards, and influential participants, this year’s conference stands as a powerful testament to Arizona’s tourism vision and leadership.