Klook and Hoshino Resorts are reshaping how the world explores Japan—making it easier than ever for travelers to tap into regional travel.
With new Stay+ bundles that combine Hoshino Resorts’ KAI ryokans and Klook’s transport strength, the partnership tackles overtourism while unlocking seamless access to Japan’s lesser-known destinations.
SINGAPORE, July 16, 2025 /PRNewswire/ — Klook, a leading platform for experiences and travel services in Asia Pacific, has teamed up with Japan’s renowned hospitality brand Hoshino Resorts to make regional Japan more accessible than ever. The collaboration aims to connect travelers with authentic local experiences beyond the usual tourist hotspots—think beyond Tokyo, Kyoto, and Osaka—helping to ease overcrowding while driving fresh demand to Japan’s up-and-coming destinations.
From left to right: Wilfred Fan (Chief Commercial Officer, Klook), Yoshiharu Hoshino (CEO of Hoshino Resorts), Wataru Masuda (General Manager, Klook Japan)
Hoshino Resorts’ signature KAI ryokans and transportation pass bundles are now available on Klook (KAI Poroto pictured).
“Overtourism is a global issue, and Japan feels it strongly,” said Wilfred Fan, Chief Commercial Officer of Klook. “Alongside Hoshino Resorts, we’re committed to promoting sustainable tourism through regional travel, and take this step toward securing the long-term future of Japan’s tourism ecosystem.”
Rising Demand for Off-the-Beaten-Path Destinations
According to Klook’s latest Travel Pulse survey, 63% of Asia Pacific travelers want to avoid crowded destinations and seek out less-traveled places. And in Japan, Klook data reveals surging interest in emerging cities such as Kunigami, Nagakute, and Usu that are witnessing a rapid rise in demand.
What’s fueling this shift?
Opening of JUNGLIA, a new theme park that is putting Northern Okinawa’s Kunigami on the map
Nagakute continues to shine, from the continued demand around Ghibli Park.
Usu, tucked away in Hokkaido, is drawing nature lovers with its volcano treks, scenic trails, and open-air onsen escapes.
Stay+ Bundles: Seamless Travel Made Simple
Interest in exploring Japan’s emerging cities is on the rise, yet many international visitors still face practical barriers: limited transport coverage, language gaps, and a lack of reliable booking information. At the heart of the partnership are co-designed Stay+ bundles that pair stays at Hoshino Resorts’ signature KAI ryokans with transportation passes like the JR Pass. Think tranquil onsens, authentic kaiseki cuisine, and hyper-local touches, paired with effortless rail travel, all easily bookable on Klook with instant confirmation and multilingual support.
Mapped to 21 KAI properties located in places like Poroto in Hokkaido, Tsugaru in Tohoku, or Okuhida in the Japanese Alps, these bundles give travelers an easy step into Japan’s lesser-known culture, flavours, and traditions.
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