Travel expert reveals why budget-savvy holidaymakers are flocking to Bulgaria(Image: Getty)Bulgaria might not be the first place you think of when dreaming up a European holiday, but travel experts are flagging it as an increasingly popular choice for those in the know. Nestled on the Black Sea coast, this “Eastern European gem” is revealing itself to be much more than meets the eye.
Travel Manager Daniel Howick from Your Co-op Travel branches has said that Bulgaria is making waves with its combination of affordability, stunning natural scenery, pristine beaches, and attractions that cater to families. Situated in southeastern Europe, Bulgaria is gaining recognition as an ideal spot for those with a penchant for history, nature, and budget-friendly travel.
Bulgaria is a tapestry of breathtaking landscapes, historical treasures, lively urban centres, and a deep cultural fabric. Daniel has pinpointed five compelling reasons why British travellers are turning their attention to Bulgaria this year—from cost-effective adventures to an unexpectedly rich cultural scene.
Top-notch beaches at bargain prices
According to Daniel, Bulgaria’s standout drawcard is its competitive pricing. He says: “Whether it’s a getaway with friends or a sunshine-soaked family escape, the country routinely comes out as one of the most affordable beach destinations in Europe.
“We’ve found holidaymakers love that they can book an entire beach holiday – flights, hotel, food, and drink – for a fraction of the cost they’d pay in Spain, Portugal or Greece. Sunny Beach is a standout resort in Bulgaria that boasts a Blue Flag-awarded beach, golden sands, and a vibrant nightlife scene, as well as family-friendly amenities.”
Daniel says Bulgaria’s headline attraction is its pricesAll-inclusive luxury at budget accommodation rates
The travel manager highlights that one of Bulgaria’s key attractions is its exceptional value for money. Visitors can experience all-inclusive resort facilities at prices normally linked with self-catering breaks across other European destinations.
Those choosing to venture out for dining will discover costs that are “refreshingly low”. He elaborates: “Because Bulgaria isn’t in the Eurozone, the cost of living is significantly lower, which means meals, drinks, and taxis are incredibly affordable.”
Restaurants in Sofia – the capital and largest city of Bulgaria – are reportedly relatively inexpensive compared to the UK. According to Numbeo, “a domestic beer costs just £1.69 in the city.”
Adventures tailored for every tr
Beyond its ‘stunning’ shorelines, Bulgaria frequently catches visitors off guard with its rich cultural and historical heritage, Daniel says. Nessebar represents a “must-see” destination, he emphasises, being a UNESCO World Heritage Site.
This historic settlement boasts cobblestone pathways, Byzantine religious buildings, and ancient Roman remains. He continues: “Whether you’re a history buff or just looking to explore Bulgaria beyond your sun lounger, Nessebar adds an unforgettable layer of magic to your stay.”
Charm that’ll have you coming back for more
‘Appealing enough to ensure your return’, Bulgaria is attracting a varied mix of holidaymakers, from families after easy-going beach breaks to young party-seekers on the lookout for affordable nightlife, and couples in search of tranquil retreats. Daniel highlights a particularly striking trend: the country’s impressive rate of returning visitors.
Bulgaria often surprises visitors with its cultural and historical depth“Many travellers who take a chance on Bulgaria return again and again,” he says. “It is proof of its lasting appeal. With a variety of things to see and do, each trip to the country reveals something new.”
A hidden gem that’s a breeze to get to
Daniel points out that one of Bulgaria’s biggest draws is how easy it is to get there. He mentions that direct flights from the UK to seaside destinations like Burgas are “frequent and inexpensive,” even at the height of summer.
The flight duration, which is roughly three hours, contributes to its “convenience”, making Bulgaria perfect for extended weekends or brief escapes. He remarked: “Add to that the low cost of airport transfers and hotel shuttles, and it’s no wonder many travellers find the overall travel experience refreshingly simple and affordable.”