This content might not appeal to everyone as it’s pretty marketing focused, I ran a $1000 marketing budget on 50 different instagram ads, and found the results interesting.
Each ad had over 100 clicks for enough statistical significance while targeting the same “music” audience keywords.
For those wondering, my (very small) company sells a MIDI recorder for digital pianos: http://jamcorder.com
would be nice to show scores on the timelime too. to see, if people didnt just “get tired” of this ad.
Interesting the ones showing the price are dead last – I assume people click to see the price, if it’s already there, no need. Personally as a consumer I prefer to see the price first, so I wonder what the purchase rate is for each of these ads
Interesting. That tag line seems to be the only one to directly invoke a feeling. ‘So good’. Yeah I know exactly what that feels like. I dont have to think about the value of that. I prefer that feeling when I buy stuff. And it has something to do with music so I might as well find out.
The best one sounds like a condom commercial too
So the most performant ad is the one that says nothing about what the product is or does. Meaning you’re probably getting more intrigue clicks than intent clicks, which is fine if that’s what you want.
What were your conversions? Click isn’t everything. If you have high click through with abysmal conversion you’re wasting money on the ad unless your purpose is just awareness and you’re hoping for sales later through some other channel. I like the testing though. Did you use AI to create all the versions?
I never understood why CTR is important, correct me if I’m wrong but doesn’t Meta, Tiktok and Google charge per click?
I find this interesting, thanks for sharing.
Nothing about ads are beautiful.
Keep in mind you want to sell a product, not just get attention. Not all clicks are created equal.
A/B testing? This is A/B/C/D…/AW testing!
Need more data, what were the final conversion rates?
CTR is meaningless of you don’t sell
Feels like Don Draper doing stream of consciousness tags for the new client
![[OC] Click through rates for 50 different instagram ads](https://www.europesays.com/wp-content/uploads/2025/07/auavdmkdfeef1-1920x1024.png)
16 comments
what does the number means ?
This content might not appeal to everyone as it’s pretty marketing focused, I ran a $1000 marketing budget on 50 different instagram ads, and found the results interesting.
Each ad had over 100 clicks for enough statistical significance while targeting the same “music” audience keywords.
For those wondering, my (very small) company sells a MIDI recorder for digital pianos: http://jamcorder.com
Here’s the full ad (just a picture): https://imgur.com/dqPTsp7
would be nice to show scores on the timelime too. to see, if people didnt just “get tired” of this ad.
Interesting the ones showing the price are dead last – I assume people click to see the price, if it’s already there, no need. Personally as a consumer I prefer to see the price first, so I wonder what the purchase rate is for each of these ads
Interesting. That tag line seems to be the only one to directly invoke a feeling. ‘So good’. Yeah I know exactly what that feels like. I dont have to think about the value of that. I prefer that feeling when I buy stuff. And it has something to do with music so I might as well find out.
The best one sounds like a condom commercial too
So the most performant ad is the one that says nothing about what the product is or does. Meaning you’re probably getting more intrigue clicks than intent clicks, which is fine if that’s what you want.
What were your conversions? Click isn’t everything. If you have high click through with abysmal conversion you’re wasting money on the ad unless your purpose is just awareness and you’re hoping for sales later through some other channel. I like the testing though. Did you use AI to create all the versions?
I never understood why CTR is important, correct me if I’m wrong but doesn’t Meta, Tiktok and Google charge per click?
I find this interesting, thanks for sharing.
Nothing about ads are beautiful.
Keep in mind you want to sell a product, not just get attention. Not all clicks are created equal.
A/B testing? This is A/B/C/D…/AW testing!
Need more data, what were the final conversion rates?
CTR is meaningless of you don’t sell
Feels like Don Draper doing stream of consciousness tags for the new client
Can you do them by ROAS and revenue?
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