Typically a product is developed untill reaching perfection. After that point the marketing department will continue ”developing”.
Are you complaining about the new design or old design for the “special” Karhus?
The design is as good as the product itself.
That is exactly the point. Giving the illusion of cheapness, to attract the crowd who buy the cheapest brand.
I always liked the Platina design.
The Platina has an outline of a bear claw, which is not quite obvious at a first glance. But I personally like the bear more, since it’s much more distinctive.
Is the point here the Kupari one looking like the copper Coop lager?
It’s an odd choice if the point isn’t to look like the popular cheap beer.
I quite like the different bears they have now on different beers (aside from these here of course). The standard Karhu logo feels so generic since you’be seen it in so many places.
Does anyone drink Karhu? I feel it’s the beer from all the major breweries that is least attractive.
The Platina is ”old” branding. The one on the right Kupari is re-re-branded back to the original iconic Karhu logo. So we can expect Karhu going back with the Platina as well. Because these 2 are the same product range.
Karhu kupari, the best kalja in the maailma. Very nice👌🏻
This is branding for people who want certain aesthetic when they are drinking and possibly taking photos for social media. Yes, design of the can can be a factor when people make buying decisions.
The bland branding is quite descriptive of the product. I don’t understand these, they seem to me like an attempt at making American-style slightly malt-flavoured soda water for people who don’t like beer.
In my opinion Karhus marketing was one of the best at some point. These new cans looks like shit! All you had to do is use the same bear face logo and maybe just change colors depending what type beer is in it
Generic branding for a generic drink. Logo should be a cup of urine.
I was visiting the Tallinn Craft Beer Weekend in June. There’s also the famous Tallinn Crap Beer Festival set up outside the venue, where beer enthusiasts are serving for free the worst beers they have discovered. A friend went to get a cup of beer from there for all of us to taste.
Everyone was disgusted:
“What is this? Incredibly watery, no taste whatsoever. Horrible.”
“It’s Karhu A.”
“Fuck off. Karhu is much better than this.”
Turns out it was indeed Karhu A.
“That’s interesting, I didn’t know that about Finland.”
18 comments
Typically a product is developed untill reaching perfection. After that point the marketing department will continue ”developing”.
Are you complaining about the new design or old design for the “special” Karhus?
The design is as good as the product itself.
That is exactly the point. Giving the illusion of cheapness, to attract the crowd who buy the cheapest brand.
I always liked the Platina design.
The Platina has an outline of a bear claw, which is not quite obvious at a first glance. But I personally like the bear more, since it’s much more distinctive.
Is the point here the Kupari one looking like the copper Coop lager?
It’s an odd choice if the point isn’t to look like the popular cheap beer.
I quite like the different bears they have now on different beers (aside from these here of course). The standard Karhu logo feels so generic since you’be seen it in so many places.
https://preview.redd.it/kcy7k4txdfef1.jpeg?width=1836&format=pjpg&auto=webp&s=cef893af9af39944dca77ae157d06e5b10495778
Well yes but how about AI Slop beer?
Does anyone drink Karhu? I feel it’s the beer from all the major breweries that is least attractive.
The Platina is ”old” branding. The one on the right Kupari is re-re-branded back to the original iconic Karhu logo. So we can expect Karhu going back with the Platina as well. Because these 2 are the same product range.
Karhu kupari, the best kalja in the maailma. Very nice👌🏻
This is branding for people who want certain aesthetic when they are drinking and possibly taking photos for social media. Yes, design of the can can be a factor when people make buying decisions.
The bland branding is quite descriptive of the product. I don’t understand these, they seem to me like an attempt at making American-style slightly malt-flavoured soda water for people who don’t like beer.
In my opinion Karhus marketing was one of the best at some point. These new cans looks like shit! All you had to do is use the same bear face logo and maybe just change colors depending what type beer is in it
Generic branding for a generic drink. Logo should be a cup of urine.
I was visiting the Tallinn Craft Beer Weekend in June. There’s also the famous Tallinn Crap Beer Festival set up outside the venue, where beer enthusiasts are serving for free the worst beers they have discovered. A friend went to get a cup of beer from there for all of us to taste.
Everyone was disgusted:
“What is this? Incredibly watery, no taste whatsoever. Horrible.”
“It’s Karhu A.”
“Fuck off. Karhu is much better than this.”
Turns out it was indeed Karhu A.
“That’s interesting, I didn’t know that about Finland.”
https://preview.redd.it/1t5avxv8tgef1.jpeg?width=1846&format=pjpg&auto=webp&s=ccee22e221ec37f4552ef4c0f2177ed270d36d36
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