Wednesday, July 23, 2025
Romania is strategically targeting the spread of Qatar’s travel industry with a brash tourism initiative in Doha. The campaign, which takes place in the period 21 – 27 July, seeks to place Romania on the map of the favorite travel destinations of the Gulf residents. With Qatar developing as a center for multinationals and creative industries, the demand for exceptional new travel experiences is at an all-time high. Romania’s varied attractions – from culture and history to nature – make it suitable for tourists from the Gulf. Through the high profile campaign in Doha, Romania aims to woo the increasing number of high net worth individuals from Qatar, with a view to putting the country on the map of unique destinations and further developing relations with the tourism market in the region.
The campaign is a collaboration with Dooha Media, Qatar’s leading digital media company, known for its outdoor advertising and strategic placements in shopping malls. By working with Dooha Media, Romania aims to enhance its presence in a market that is becoming more inclined towards global travel, particularly to destinations in Europe.
With Qatar’s economy continuing its upward trajectory, thanks to a robust presence of international corporations and a focus on innovation and creative industries, the timing of this campaign is ideal. Qatar’s economic momentum has led to a surge in both local and international travel, making it a prime location to capture the interest of a new generation of tourists eager to explore international destinations.
The campaign was conceived following discussions at the FITUR Madrid tourism trade show, where MEDAT negotiated a special agreement with Dooha Media to gain free exposure in high-traffic areas of Doha. The partnership secures Romania’s visibility on major advertising platforms for a week, with no cost to the ministry. This approach will provide maximum reach to both Qatar’s local population and the vast expatriate community residing in the country.
The promotional content, produced by a renowned British journalist and filmmaker, will be showcased in two highly visible formats. The first is on the curved exterior screens of Tawar Mall, one of the largest and most modern shopping malls in Qatar. Tawar Mall’s prime location along main business routes ensures a large volume of foot traffic, perfect for reaching a diverse audience of local residents and international visitors. The promotional videos will be aired during the weekends, which ensures the content is seen by a large number of shoppers and passersby.
Additionally, the content will be shown on the ICONO screen at one of Doha’s busiest intersections, a location known for its continuous flow of pedestrians. The large digital screen guarantees high exposure to both locals and tourists, contributing to the campaign’s broad reach in the heart of Doha’s business and commercial districts.
The key objectives of this campaign include amplifying Romania’s international visibility as an attractive tourism destination, encouraging travelers from the Gulf region to consider Romania, and opening new avenues for collaboration between Romanian tourism operators and international agencies, particularly those from the Arab world.
Romania’s absence from tourism exhibitions in the Gulf region since 2019 makes this promotional effort all the more significant. By utilizing strategic media channels in Doha, Romania seeks to reintroduce itself to potential tourists and industry professionals, reigniting regional interest in Romanian destinations. This targeted outreach is seen as an essential step toward re-establishing Romania as a key player in the Gulf’s competitive tourism sector.
The campaign will target both Qatar’s local residents and the large expatriate community, which is increasingly active and interested in travel opportunities. A direct flight route between Bucharest and Doha, operated by Qatar Airways, further enhances Romania’s appeal by providing an accessible travel option for Gulf region residents. This connection strengthens the potential for increased tourist traffic from Qatar, as well as neighboring Gulf countries.
The promotional initiative aims to capture the attention of a wide audience by showcasing Romania’s most attractive tourist offerings—its picturesque landscapes, cultural heritage, and welcoming hospitality. By securing top media placements, the campaign will ensure that Romania stands out as a desirable destination for both first-time travelers and those seeking new experiences in Europe.
This campaign is also an essential part of Romania’s broader tourism strategy to diversify its international tourist base. By tapping into the Gulf region’s growing travel appetite, Romania aims to draw visitors from a region that is experiencing significant economic growth and a rising middle class with the means and desire to travel.
Romania’s growing appeal as a tourist destination is further supported by the country’s diverse offerings, including historical landmarks, natural wonders, and a thriving culinary scene. As one of Europe’s hidden gems, Romania is looking to capture the attention of travelers seeking both cultural exploration and adventure.
Romania is launching a bold tourism campaign in Doha to tap into Qatar’s growing travel market, aiming to attract Gulf visitors by showcasing its unique cultural, scenic, and historical destinations.
Finally, Romania’s tourism promotion in Doha is a sound, timely move in terms of promoting the country in the Gulf region. By using high-impact media and tapping into the rapidly growing appetite for international travel in Qatar, this campaign lays down the foundation for Romania to become a top destination of choice within the Middle East’s burgeoning tourism sector. This joining forces with Dooha Media is a new Romanian push for increasing its impact, and shows positive signs for RomaniaЂ™s acquisition of new tourists as well as business cooperation in town.
