EU’s refusal to recognise Swiss cheese trademark contested in court

by BezugssystemCH1903

4 comments
  1. >The Austrian Federal Ministry of Agriculture, which asked the court to intervene on behalf of the European Commission, also relies on history: Emmentaler has been produced and marketed in Austria since at least 1936.

    A bit weird, since Emmental is in Switzerland. This seems like the standard case that warrants a protected origin with the added twist that the “fake” origin cheese has a really long history, too. I can see why the Austrians are suing, but I don’t think they should be able to market their cheese named after a valley in Switzerland, either.

    >The Swiss professional body would like Emmentaler produced outside Switzerland to be declared with the indication of the country or region of production, ‘e.g. ‘Emmentaler from Austria’, Schluechter explained.

    This seems like a generous proposal. I hope they win.

  2. I think the main issue is that they’re trying to do this WAY too late. At this point, “Emmentaler” is just a generic term that you can’t really protect anymore.

  3. To summarise, EU sided with EU countries and not with the non-EU country. Where is the news here?

  4. Fine

    Then mandatory national preference for hiring workers in switzerland then

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