OKX, a leading cryptocurrency platform, has launched a limited-time promotion in Germany and Austria offering residents the chance to earn up to 100€ in Bitcoin by completing a series of user-friendly tasks. The campaign, active from July 24 to August 9, 2025, is part of the platform’s official expansion into the region and targets both new and existing users through a structured onboarding process. Participants must complete identity verification and engage with the campaign page to unlock rewards, which include Bitcoin-based incentives for actions such as making initial deposits, executing trades, utilizing trading bots, purchasing crypto via a simplified interface, and referring friends [1].

The promotion’s task-based structure emphasizes accessibility, with rewards tiered to encourage incremental engagement. For instance, users can earn 10€ in Bitcoin for their first deposit of 100€ or more, and an additional 10€ for their first trade of similar value. A referral component allows participants to claim up to 60€ in Bitcoin by inviting others, with each referral earning 20€ in BTC. These mechanics align with OKX’s broader strategy to simplify onboarding for crypto newcomers, particularly in jurisdictions with established market adoption [1].

The campaign’s timeframe—framed as a “limited-time” offer—creates urgency, a common tactic in the crypto industry to drive user acquisition. While the promotion does not explicitly state a deadline beyond August 9, 2025, the phrasing implies scarcity, encouraging participants to act quickly. This approach mirrors strategies employed by competitors such as KuCoin, which has similarly used time-bound incentives to attract users in competitive markets [5]. OKX’s focus on Germany and Austria reflects its targeting of geographies with robust regulatory frameworks and existing crypto interest, following recent expansions into Brazil and the United States [6].

Bitcoin’s current price stability—trading at $118,934.3 as of July 19, 2025—does not alter the fixed terms of the promotion, which locks in rewards in BTC rather than fiat. This structure means the value of the reward depends on Bitcoin’s price at the time of claim, though the offer does not clarify this detail to users [2]. The inclusion of Bitcoin as the reward currency also underscores OKX’s alignment with the broader cryptocurrency ecosystem, where BTC remains a dominant asset for such incentives.

The campaign’s simplicity—focusing on straightforward tasks—addresses a common barrier to entry in crypto trading: the learning curve associated with platform navigation. By rewarding users for exploring core functionalities like trading bots and simplified buying tools, OKX aims to familiarize participants with its services while fostering long-term engagement. This user-centric design aligns with industry trends prioritizing intuitive interfaces to attract retail investors in markets with varying levels of crypto literacy [1].

The competitive landscape in Europe further contextualizes OKX’s strategy. As regulatory frameworks evolve, exchanges are increasingly relying on aggressive onboarding campaigns to capture market share. The absence of geographic exclusions beyond Germany and Austria, coupled with the referral-driven reward system, positions OKX to scale its user base efficiently in a region with established crypto adoption [5].

By launching this promotion, OKX reinforces its position as a globally competitive platform while addressing the challenges of user acquisition in a saturated market. The task-based model not only incentivizes engagement but also provides a structured onboarding experience, reducing friction for new users. As the campaign progresses, its success may offer insights into the effectiveness of similar strategies in driving adoption during periods of regulatory and market uncertainty.

Sources:

[1] [Explore OKX and Earn up to 100€ in Bitcoin!](https://cryptoticker.io/en/okx-germany-austria-launch-bitcoin-reward/)

[2] [Bitcoin Price | BTC Price index, Live chart & USD Market cap](https://www.okx.com/en-eu/price/bitcoin-btc)

[5] [Crypto News & Insights | Bitcoin News](https://www.kucoin.com/news)

[6] [PROMPT Price index, Live chart & USD Market cap](https://www.okx.com/en-br/price/prompt-prompt)