Friday, July 25, 2025
Ireland has always been a leader in diversity and inclusion and is presently leading the way in LGBTQIA+ travel, which has not gone unnoticed by some of America’s top journalists. Ireland and these journalists are shedding light on the powerful stories of LGBTQIA+ pride, of acceptance and of activism that echo so profoundly around the world. Belfast Pride is integral to that collaboration and is a bold, visceral and celebratory representation of the power of love and an umbrealla term for an LGBTQIA+ community.” “In a year when Belfast Pride has reached its peak, it’s the homing beacon for cultural activism, with travellers and storytellers bringing back Ireland and its inspiring story of social change. More than just a travel opportunity, this partnership allows us to witness home court advantage as we fight for change in a country dedicated to progressing equality and embracing diversity.
This week, Belfast and Northern Ireland are welcoming a distinguished group of travel journalists and influential content creators, all from the United States. Their visit, organized by Tourism Ireland and Tourism Northern Ireland (Tourism NI), is centered around the vibrant celebration of Belfast Pride and highlights the incredible experiences the region offers to the LGBTQIA+ community and beyond.
These renowned journalists and creators, whose platforms reach millions with predominantly LGBTQIA+ audiences, are here to explore and share the many hidden gems, cultural landmarks, and unique experiences Belfast and Northern Ireland have to offer. With an impressive line-up of activities, they will delve deep into the spirit of Belfast Pride and its significance, while experiencing some of the city’s best attractions.
Immersive Experiences in Belfast
One of the primary stops on their itinerary is Hillsborough Castle and Gardens, an iconic royal residence that serves as a historical touchpoint for visitors to Northern Ireland. The castle’s stunning grounds and fascinating history offer a perfect blend of nature and heritage, making it an essential experience for anyone exploring the region.
Next, the group will embark on a panoramic tour of Belfast, where they will gain a deeper understanding of the city’s transformation over the years. From its industrial past to its dynamic present, Belfast is a city of contrasts – one that blends old-world charm with modern innovation. The journey will take them past significant landmarks, including Belfast City Hall, an architectural gem known for its intricate design and historical importance.
Another must-see destination is Titanic Belfast, an immersive museum dedicated to the ill-fated RMS Titanic, which was built in the city’s shipyards. This striking museum is an ode to Belfast’s rich maritime heritage and provides insight into one of the most captivating stories in history.
Not far from the Titanic museum, the group will also visit St George’s Market, a lively hub of local culture, food, and crafts. The market’s vibrant atmosphere provides an authentic experience of Belfast’s diversity, where visitors can sample local delicacies and discover handmade goods from talented artisans.
And, of course, no visit to Belfast would be complete without experiencing the Maverick, a celebrated venue known for its drag performances. The group will attend a thrilling drag show here, immersing themselves in the city’s queer nightlife and artistic expression.
Alison Metcalfe, Tourism Ireland’s Head of North America, said:“We were delighted to invite this group of US travel journalists and content creators to visit, to experience this year’s Belfast Pride and see for themselves what we have to offer LGBTQIA+ holidaymakers. We are confident that the articles and content they create and share will inspire their readers and followers to visit in 2025 and beyond.”
A Deeper Dive into Local LGBTQIA+ Culture
A highlight of the visit is the opportunity to explore A Queer Dander, an exhibition by local artist Thomas Wells at The MAC Belfast. This exhibition delves into the history of pride in Belfast, offering a unique perspective on the challenges, triumphs, and milestones that have shaped the LGBTQIA+ community in the city. Wells’ work explores themes of identity, equality, and the ongoing struggle for acceptance, making it a powerful experience for all those involved.
The cultural journey continues with a visit to Panti Bliss, Ireland’s most famous drag queen and gay rights activist, who has become a beloved figure in the LGBTQIA+ community. The group will have the opportunity to meet with Panti, hear her powerful stories, and learn more about her advocacy for equality and inclusion.
The Belfast Pride Parade: A Celebration of Love and Diversity
On 26 July, the journalists and content creators will participate in the much-anticipated Belfast Pride Parade. This colorful and lively event is a powerful expression of the city’s LGBTQIA+ community, showcasing solidarity, love, and acceptance. The parade will weave its way through the heart of Belfast, with participants and spectators coming together to celebrate equality, diversity, and the freedom to be oneself.
As the group experiences the parade, they will witness firsthand the enthusiasm and support of the local community, as well as the broader spirit of inclusivity that Belfast has fostered over the years. The sense of unity during Pride is palpable, as people from all walks of life join together to celebrate love in all its forms.
A Queer Exploration of Dublin
Before arriving in Belfast, the group spent time in Dublin, where they took part in a Queer Dublin walking tour with Original Dublin, a local tour company that focuses on the LGBTQIA+ history and culture of the city. This tour provided a deep dive into Dublin’s LGBTQIA+ legacy, exploring its transformation from a place of repression to one of vibrant acceptance and pride.
One of the most memorable moments of their time in Dublin was meeting Panti Bliss, the acclaimed drag queen and activist, who shared her personal journey and the ongoing fight for LGBTQIA+ rights in Ireland. Her influence in the country is immeasurable, and her activism has inspired countless individuals to embrace their authentic selves and fight for equality.
The Power of Storytelling
This visit by leading travel journalists and content creators is a testament to the power of storytelling and the influence it has in shaping perceptions about a destination. By sharing their experiences with millions of followers, these influencers are helping to put Belfast and Northern Ireland on the map as vibrant, inclusive, and welcoming destinations for LGBTQIA+ travelers.
Tourism Ireland and Tourism NI recognize the importance of these collaborations in showcasing the rich diversity of the region. The voices of LGBTQIA+ travelers, content creators, and advocates are essential in promoting inclusive tourism that celebrates diversity, creativity, and the shared human experience.
As the group wraps up their whirlwind tour of Belfast and Northern Ireland, they will take with them not only memories of breathtaking landscapes, captivating history, and cultural exploration but also a deeper understanding of the region’s commitment to inclusivity, acceptance, and pride. From the heart of Belfast Pride to the rich cultural experiences throughout the city, this visit underscores the growing importance of showcasing LGBTQIA+ stories in tourism, helping to foster a more inclusive and vibrant future for travelers everywhere.
