Who do you think manufactures these for Lidl? 95% chance it’s the same company who manufactures the original. Just like all these knock off brands.
They know Lidl and Aldi won’t stock their brands except for limited runs in the middle aisle, the “knock off” brand actually reinforces the brand recognition of the original, rather than detracts from it.
It’s a win win.
These are different shaped crisps (they do the triangle ones too though).
Incidentally Aldi hoops are exactly the same as hula hoops, litterally come from the same factory.
They might not get away with it for much longer. Earlier this year Thatcher’s Cider sued Lidl and won, forcing them to change their packaging. That was a bit of a one-off though.
I saw they have a beer called ‘anti-establishment IPA in Aldi which I thought was quite a funny rip off of Punk IPA, however they also have a collab with Brewdog so I guess they can’t be too mad about it.
Aldi does the same I brought some fake fosters beers from them a few weeks ago. The can is the same design.
This is also funny because it appears that there is more product in the package on the right, despite smaller bag. It looks like there is 15g of chips in the right one and 14g in the left one (65 kcal in packet, 464 kcal in 100g –> packet 14g)
They’re different enough.
eg. the Proper ones don’t claim to be “Wanktastic”.
I wonder how well protected these brands really are from a trade protection standpoint. I reckon there’s an argument to be made that consumers of discounters *know* they aren’t getting the real brand but instead an imitator, meaning nobody is being misled.
They don’t always get away with it. Some companies kick up a fuss but there’s a risk that comes with a backlash that isn’t worth the fuss.
I can’t remember whether it was Lidl or another that M&S sued over Colin rip-offs but it was seen as punching down.
Bloody hell – honestly thought this was complaining about shrinkflation.
Didn’t even clock that the one on the right was a knock-off. That’s ludicrously close to the name-brand version.
If Lidl’s product was good or better than the original then why are they trying so hard to look the same?
For me it shows they have no confidence in their product and know it’s a cheap knockoff of the original.
Aldi has a Dr Pepper clone called professor peppy
It’s intentional if someone sues them they get loads of free advertising via new stories, it’s cheaper than running an ad campaign. Just like when M&S took Aldi to court over Cuthbert cake knock-off.
Tbf I love seeing how close Lidl and Aldi push to mimic big brands. My favourite is Aldi’s Professor Peppy (knockoff Dr Pepper obvs)
It costs a lot of money to go to court, not to mention the time involved. Sometimes it isn’t worth the brand fighting the copycat.
Even if lidl / aldi don’t win, I don’t think they really care they likely made plenty of money will adjust the design and be back at it.
I think each instance of passing off has to be pursued individually so they can just play the game and when lawyers start sniffing around, change the packaging and move on.
This is like seeing Chinese car copies
I watched something the other night that it’s actually the big companies that make the big name stuff that also make the off brand make
They don’t expect to. A friend of mine did trademark law for Lidl and for a lot of things (especially their “special buys”) they manufacture in short enough runs that when they’re eventually forced to take the product off the shelves (because that’s the worst that can happen, really), there’s hardly any wasteage so the financial hit is more than balanced out by the initial sales. That’s how they do all the Great Little Trading Co. toy rip offs, for example.
The question is how does it taste
It’s a win win for LIDL. Proper chips don’t sue them they get the benefits of leveraging the Proper chips brand.
Proper chips do sue them and they get a load of free publicity. If they win the case even better, if they lose just tweak the design a bit, no biggie.
They do it across the store, i think its clever marketing.. close to original but different enough. Sometimes as good or better, always cheaper
Depends on them cheekily considering any legal action against them. They’ve been taken to court before for infringement.
Lidl (and Aldi) are the China of supermarkets. They shamelessly copy other people’s things and sell them cheaply because they make them cheaply.
We eat it up and tell ourselves that their own brands are better but deep down we know it’s lie we tell ourselves because it’s cheap.
As mentioned, prolly the same factory.
Wait until you find out they’re made in the same factory.
Parody law
There’s a doc on YouTube about this, very interesting watch.
Probably why Mondalez is suing ALDI in the US, complaining about how similar their Oreo generic packaging looks. But this is even more obviously ripping off the same look. Then again, doesn’t Lidl usually just carry store brand stuff? We don’t have those stores in the US
They’ve had their hand slapped a few times by the courts.
-They copied Lindt Bunnies, told to get rid of them.
-They copied a gin and had to stop selling it while they redesigned the bottle.
-They copied Tesco’s club card design, had to change it.
-Some of their own trademarks were invalidated for being in bad faith.
Even with all this, they keep doing it so the consequences are hardly major.
Chips?!??!
Lidl and aldi versi9ns normally contain about 200% of your daily salt and fat per half gram. Well worth the early death though
The price of everything right now I don’t even understand how the fuck a Lentil Crisp brand survives. Who is buying that shit?!
I don’t even know which ones are the real Jaffa Cakes when I’m in Lidl
They’re not “getting away with it” it’s a deliberate plan… and you are now part of their guerilla marketing team… you’ve just told anyone looking at this page who likes the product on the left that Lidl do an equivalent that’s probably cheaper and is outwardly indistinguishable.
They’re cheeky sods aren’t they?
They changed Lidl bits so it’s not the same
I might be wrong but isn’t there a massive case in the courts currently about this exact kind of thing and that the ruling may well set a precedent.
i know right? the beer too. rip off kronenbourg and stellas
I still think it’s underhand and dirty.
I don’t mind so much when it’s a big multinational theyre ripping off. But some of their targets could probably do with the business themselves.
I fell for this and I’m sad about it coz the Lidl ones are disgusting. Just assumed they had Proper Chips in on some kind of offer
47 comments
Lentil is a different word to Proper and the majority of that packaging wouldn’t be protected.
Decent chance it’s even being made by the same firm as well
Flip them over so we can see the ingredients.
This may be the most egregious example yet. Bravo.
https://preview.redd.it/g1xlv4pr9tff1.jpeg?width=520&format=pjpg&auto=webp&s=ff66c5e1ea67bd5fc8dc9c6bdbe90c3b1ad90d08
Tesco right now.
Improper Chips
Who do you think manufactures these for Lidl? 95% chance it’s the same company who manufactures the original. Just like all these knock off brands.
They know Lidl and Aldi won’t stock their brands except for limited runs in the middle aisle, the “knock off” brand actually reinforces the brand recognition of the original, rather than detracts from it.
It’s a win win.
These are different shaped crisps (they do the triangle ones too though).
Incidentally Aldi hoops are exactly the same as hula hoops, litterally come from the same factory.
[There’s lots of stories like this](https://www.reddit.com/r/CasualUK/s/Ipvmk6wIQV)
They might not get away with it for much longer. Earlier this year Thatcher’s Cider sued Lidl and won, forcing them to change their packaging. That was a bit of a one-off though.
I saw they have a beer called ‘anti-establishment IPA in Aldi which I thought was quite a funny rip off of Punk IPA, however they also have a collab with Brewdog so I guess they can’t be too mad about it.
Aldi does the same I brought some fake fosters beers from them a few weeks ago. The can is the same design.
This is also funny because it appears that there is more product in the package on the right, despite smaller bag. It looks like there is 15g of chips in the right one and 14g in the left one (65 kcal in packet, 464 kcal in 100g –> packet 14g)
They’re different enough.
eg. the Proper ones don’t claim to be “Wanktastic”.
I wonder how well protected these brands really are from a trade protection standpoint. I reckon there’s an argument to be made that consumers of discounters *know* they aren’t getting the real brand but instead an imitator, meaning nobody is being misled.
They don’t always get away with it. Some companies kick up a fuss but there’s a risk that comes with a backlash that isn’t worth the fuss.
I can’t remember whether it was Lidl or another that M&S sued over Colin rip-offs but it was seen as punching down.
Bloody hell – honestly thought this was complaining about shrinkflation.
Didn’t even clock that the one on the right was a knock-off. That’s ludicrously close to the name-brand version.
If Lidl’s product was good or better than the original then why are they trying so hard to look the same?
For me it shows they have no confidence in their product and know it’s a cheap knockoff of the original.
Aldi has a Dr Pepper clone called professor peppy
It’s intentional if someone sues them they get loads of free advertising via new stories, it’s cheaper than running an ad campaign. Just like when M&S took Aldi to court over Cuthbert cake knock-off.
Tbf I love seeing how close Lidl and Aldi push to mimic big brands. My favourite is Aldi’s Professor Peppy (knockoff Dr Pepper obvs)
not really an answer to the question but a few years ago Linus Boman did a really cool video on packaging copies like this: https://www.youtube.com/watch?v=Gjl2Qevrs7M
It costs a lot of money to go to court, not to mention the time involved. Sometimes it isn’t worth the brand fighting the copycat.
Even if lidl / aldi don’t win, I don’t think they really care they likely made plenty of money will adjust the design and be back at it.
I think each instance of passing off has to be pursued individually so they can just play the game and when lawyers start sniffing around, change the packaging and move on.
This is like seeing Chinese car copies
I watched something the other night that it’s actually the big companies that make the big name stuff that also make the off brand make
They don’t expect to. A friend of mine did trademark law for Lidl and for a lot of things (especially their “special buys”) they manufacture in short enough runs that when they’re eventually forced to take the product off the shelves (because that’s the worst that can happen, really), there’s hardly any wasteage so the financial hit is more than balanced out by the initial sales. That’s how they do all the Great Little Trading Co. toy rip offs, for example.
The question is how does it taste
It’s a win win for LIDL. Proper chips don’t sue them they get the benefits of leveraging the Proper chips brand.
Proper chips do sue them and they get a load of free publicity. If they win the case even better, if they lose just tweak the design a bit, no biggie.
They do it across the store, i think its clever marketing.. close to original but different enough. Sometimes as good or better, always cheaper
Depends on them cheekily considering any legal action against them. They’ve been taken to court before for infringement.
Lidl (and Aldi) are the China of supermarkets. They shamelessly copy other people’s things and sell them cheaply because they make them cheaply.
We eat it up and tell ourselves that their own brands are better but deep down we know it’s lie we tell ourselves because it’s cheap.
As mentioned, prolly the same factory.
Wait until you find out they’re made in the same factory.
Parody law
There’s a doc on YouTube about this, very interesting watch.
Probably why Mondalez is suing ALDI in the US, complaining about how similar their Oreo generic packaging looks. But this is even more obviously ripping off the same look. Then again, doesn’t Lidl usually just carry store brand stuff? We don’t have those stores in the US
They’ve had their hand slapped a few times by the courts.
-They copied Lindt Bunnies, told to get rid of them.
-They copied a gin and had to stop selling it while they redesigned the bottle.
-They copied Tesco’s club card design, had to change it.
-Some of their own trademarks were invalidated for being in bad faith.
Even with all this, they keep doing it so the consequences are hardly major.
Chips?!??!
Lidl and aldi versi9ns normally contain about 200% of your daily salt and fat per half gram. Well worth the early death though
The price of everything right now I don’t even understand how the fuck a Lentil Crisp brand survives. Who is buying that shit?!
I don’t even know which ones are the real Jaffa Cakes when I’m in Lidl
They’re not “getting away with it” it’s a deliberate plan… and you are now part of their guerilla marketing team… you’ve just told anyone looking at this page who likes the product on the left that Lidl do an equivalent that’s probably cheaper and is outwardly indistinguishable.
They’re cheeky sods aren’t they?
They changed Lidl bits so it’s not the same
I might be wrong but isn’t there a massive case in the courts currently about this exact kind of thing and that the ruling may well set a precedent.
i know right? the beer too. rip off kronenbourg and stellas
I still think it’s underhand and dirty.
I don’t mind so much when it’s a big multinational theyre ripping off. But some of their targets could probably do with the business themselves.
I fell for this and I’m sad about it coz the Lidl ones are disgusting. Just assumed they had Proper Chips in on some kind of offer
So, are they chips, or crisps?
We aint no murikanz yo
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