Print media sales in Croatia continued their downward trend in 2024, according to a new market analysis by the Croatian Competition Agency (AZTN). A total of 24.2 million daily newspapers and 1.6 million weekly editions were sold last year, marking a 14% drop in daily sales and a 5% drop for weeklies compared to 2023.
Despite the decline, 24sata (Styria Group) retained its position as the most-read daily, holding a market share between 30% and 40%. It was followed by Večernji list with a 20%–30% share, and Jutarnji list (Hanza Media) with 10%–20%. Regional dailies Slobodna Dalmacija and Novi list also saw sales dip, though both slightly increased their market shares.
In the weekly segment, Hrvatski tjednik (Tempus 22) was again the top seller, followed by 7Dnevno and Međimurje. Total weekly sales decreased by 1% compared to 2023, though four weeklies—including Nacional and Zadarski tjednik—recorded modest growth.
Advertising revenue in 2024 amounted to €14.8 million for dailies and €4.6 million for weeklies, with weeklies seeing a 12% rise in ad income.
The report covered 28 media publishers and distributors. Notably, as of February 2025, Tisak Plus was replaced by Distribucija tiskanih medija as the national distributor. On June 30, Croatia’s Ministry of Culture and Media signed a public service contract with Croatian Post to ensure continued national print distribution.