Yet I still see ads asking for £1 a month for kids in Africa double standards really
She looks normal?
I feel like we’re going too much in the other direction now to the point where we’re discriminating again, but this time against smaller women. This model, on the low end of a healthy weight is not acceptable, but a model on the other end of the scale, way above a healthy weight is seen as a good thing. Can we not just have a mix of sizes so that everyone is represented, and as long as it’s a healthy mix rather than just one body type the entire campaign, it’s fine? I thought that was the ultimate goal…
Sounds like body shaming. They don’t think she meets their standard of beauty well enough to be a model?
I am 145lbs at 5’4″ and even i have protruding collar bones.
I wonder if this reaction is because the model has to be pretty slender to look that slim on camera?
I’ve been at lots of different weights but at my lowest I Iooked like I was healthy when in real life I looked visibly sick. Part of what fed into my illness was the fact I always looked “fat” in photos
The Advertising Standards Authority must be full of jealous people who like chocolate cake too much. The woman in that ad looks perfectly fine, and that line about “protruding collarbones” is very strange.
Anyone around 10-15% bodyfat or less will have “protruding collarbones”, yet that is the ideal bodyfat percentage for health.
Sounds a lot like that Next ad. Are we just banning skinny people on adverts now?
I had an eating disorder growing up and I knew a lot of girls who had severe eating disorders. This model looks fine? She’s slender and thin, but she doesn’t look unhealthy. This isn’t like the 2000s where you could see models’ bones and how gaunt they looked.
I don’t even understand why all this is still a discussion.
We have underweight people and we have overweight people. All people need clothes.
We just use the medical definition for normal weight +/- 1 group for adverts to determine the size of the models. If you want to advertise to either under or over weight people using models outside this range then you state that at the beginning of the advert. No shaming. A simple “these clothes are not designed for all.” and you can word that however you want or you can put a health warning at the bottom.
I added +/ 1 group to keep it realistic and being a little underweight or overweight is not a huge medical issue.
We should not be advertising to kids standards of beauty that are unhealthy be they under or over weight. We never should have. Body positivity should always be about healthy bodies.
That’s my take on it all.
I’m all for this, so long as the principle is aplied uniformly. Eating disorders cut both ways.
This is completely ridiculous. An ad shouldn’t be “banned” for anything less than false advertising.
FWIW, I believe everyone deserves to see their body type represented in clothes regardess of how healthy or unhealthy they are. Unhealthy people, whether fat or thin, still need clothes, and deserve to see what clothing advertised might look like on their body type.
But I find it interesting how these threads always pan out: People will say a clearly underweight model looks perfectly healthy simply because they can’t see her ribs sticking out, people referring to fat clothes models as “fat bitches”, “fat cunts”, etc. There’s clearly a massive issue with how women are percieved, and how we feel about unhealthy women on either end of the spectrum.
Years of fat women being represented in media has done nothing to stop people from passionately hating them. Years of underweight women being represented is still seen as the ideal, despite it not being healthy to be underweight. People will see a fat clothing model and jump to accusations of “promoting obesity”, despite nobody looking at fat models and thinking “wow, I’d love to look like her” as there has been with emaciated models.
This models collarbones are popping out and she doesn’t look a pound above a bmi of around 17, but she is beautiful, so they see no issue with it. As long as the model is beautiful and adheres to beauty standards, people really don’t care about the health of the model. It’s impossible to ascertain a person’s health status simply by looking at them, anyway.
I could get on board with this if the industry didn’t also openly praise obese models as empowering and body-positive.
Fucking hell reading some of the reasons is disgraceful. Whoever decided this should get fired.
I guess by these standards there will no longer be overweight models on display either
I’m 12 stone, 5ft 7 and I have very protruding collarbones. What a stupid reason to ban an advert. Least of all after they’ve been using obese models recently 😂
absolutely for this i think any potential pros outweigh the cons any day of the week
People on this thread do realise you can comment that this lady has been body shamed without bringing overweight or obese women into the topic?
Better yet, just take a stance that no one should be judging others weight unless you’re a doctor/professional and asked to do so by that person.
This comment section is so full of naivety. None of you remember how horrendous the modelling industry was for everyone in the 90s/00s. This should be stopped before it starts again.
No this model does not “look fine” she’s very clearly very underweight. And the men in here posting about how it’s the ideal healthy body need to get out. Watching these discussions in here are sickening.
(Edited because I misworded how I was thinking) And lastly, stop bringing up obesity as a way to condone this. Brushing this off as fine because obesity is a bigger problem isn’t fair. You can be upset about that and this at the same time. Whataboutism doesn’t help anyone.
I Have a BMI of 24.9 which is the very edge of it being considered overweight and even I have protruding collar bones I don’t get that comment at all from them. This just stinks of discrimination.
Interesting that these are banned due to health concerns but the ads showing morbidly obese models aren’t, and the woman in this ad isn’t even underweight.
This fucking world…
“We are banning this ad because the woman looks too skinny, and we think that you are all morons who will start starving yourself to unhealthy levels because you will obviously want to look like her. We can’t let you see it, as it would be irresponsible of us to allow you – the morons – to be influenced by a picture of a woman that WE THINK is too skinny!”
Wow, that model and her collarbones actually look pretty normal.
My collarbones look like that (and my ACJs are way more knobbly than hers) and I am upper-mid healthy weight range.
Are we seriously so used to seeing overweight people now that even the ASA can’t spot someone who is just on the lean side? We’re doomed.
“Everything is mate suppression”. ASA judges naked women as sexual, not male. ASA judges skinny to be unhealthy but not fat.
Will ban women in adverts for being skinny but won’t ban adverts containing women who are morbidly obese which afflicts women in this country FAR more and puts a massive strain on our medical infrastructure. Alright.
These threads always seem to devolve into shit on fat people and women over 40.
Man, you just know this lot are the type to clap and cheer over some obese pos on the cover of Women’s Health.
“Yasss queen slay – real men love curves – beautiful at any size…. Ewww not like you skinny bitch – BANNED”
Let the mental gymnastics begin trying to explain how this is bad but morbidly obese models are justified
Understandable if she’s severely underweight but the same should apply to fat models too which almost every brand uses now 🤦♂️
She just looks like a normal girl who’s into sports ffs
“Oh your obese- be proud and shake that fat arse – hope your feelings aren’t hurt”
“Ewww skinny – you must have mental issue-
Sorry we can’t show you on tv”
If my BMI were what the Doctor would call the low end of healthy, I’d probably look unhealthy thin.
If my BMI were what the Doctor would call the low end of healthy, I’d probably look unhealthy thin.
Whoever banned these perfectly healthy models needs psychological help for their jealousy
34 comments
Yet I still see ads asking for £1 a month for kids in Africa double standards really
She looks normal?
I feel like we’re going too much in the other direction now to the point where we’re discriminating again, but this time against smaller women. This model, on the low end of a healthy weight is not acceptable, but a model on the other end of the scale, way above a healthy weight is seen as a good thing. Can we not just have a mix of sizes so that everyone is represented, and as long as it’s a healthy mix rather than just one body type the entire campaign, it’s fine? I thought that was the ultimate goal…
Sounds like body shaming. They don’t think she meets their standard of beauty well enough to be a model?
I am 145lbs at 5’4″ and even i have protruding collar bones.
I wonder if this reaction is because the model has to be pretty slender to look that slim on camera?
I’ve been at lots of different weights but at my lowest I Iooked like I was healthy when in real life I looked visibly sick. Part of what fed into my illness was the fact I always looked “fat” in photos
The Advertising Standards Authority must be full of jealous people who like chocolate cake too much. The woman in that ad looks perfectly fine, and that line about “protruding collarbones” is very strange.
Anyone around 10-15% bodyfat or less will have “protruding collarbones”, yet that is the ideal bodyfat percentage for health.
Sounds a lot like that Next ad. Are we just banning skinny people on adverts now?
I had an eating disorder growing up and I knew a lot of girls who had severe eating disorders. This model looks fine? She’s slender and thin, but she doesn’t look unhealthy. This isn’t like the 2000s where you could see models’ bones and how gaunt they looked.
I don’t even understand why all this is still a discussion.
We have underweight people and we have overweight people. All people need clothes.
We just use the medical definition for normal weight +/- 1 group for adverts to determine the size of the models. If you want to advertise to either under or over weight people using models outside this range then you state that at the beginning of the advert. No shaming. A simple “these clothes are not designed for all.” and you can word that however you want or you can put a health warning at the bottom.
I added +/ 1 group to keep it realistic and being a little underweight or overweight is not a huge medical issue.
We should not be advertising to kids standards of beauty that are unhealthy be they under or over weight. We never should have. Body positivity should always be about healthy bodies.
That’s my take on it all.
I’m all for this, so long as the principle is aplied uniformly. Eating disorders cut both ways.
This is completely ridiculous. An ad shouldn’t be “banned” for anything less than false advertising.
FWIW, I believe everyone deserves to see their body type represented in clothes regardess of how healthy or unhealthy they are. Unhealthy people, whether fat or thin, still need clothes, and deserve to see what clothing advertised might look like on their body type.
But I find it interesting how these threads always pan out: People will say a clearly underweight model looks perfectly healthy simply because they can’t see her ribs sticking out, people referring to fat clothes models as “fat bitches”, “fat cunts”, etc. There’s clearly a massive issue with how women are percieved, and how we feel about unhealthy women on either end of the spectrum.
Years of fat women being represented in media has done nothing to stop people from passionately hating them. Years of underweight women being represented is still seen as the ideal, despite it not being healthy to be underweight. People will see a fat clothing model and jump to accusations of “promoting obesity”, despite nobody looking at fat models and thinking “wow, I’d love to look like her” as there has been with emaciated models.
This models collarbones are popping out and she doesn’t look a pound above a bmi of around 17, but she is beautiful, so they see no issue with it. As long as the model is beautiful and adheres to beauty standards, people really don’t care about the health of the model. It’s impossible to ascertain a person’s health status simply by looking at them, anyway.
I could get on board with this if the industry didn’t also openly praise obese models as empowering and body-positive.
Fucking hell reading some of the reasons is disgraceful. Whoever decided this should get fired.
I guess by these standards there will no longer be overweight models on display either
I’m 12 stone, 5ft 7 and I have very protruding collarbones. What a stupid reason to ban an advert. Least of all after they’ve been using obese models recently 😂
absolutely for this i think any potential pros outweigh the cons any day of the week
People on this thread do realise you can comment that this lady has been body shamed without bringing overweight or obese women into the topic?
Better yet, just take a stance that no one should be judging others weight unless you’re a doctor/professional and asked to do so by that person.
This comment section is so full of naivety. None of you remember how horrendous the modelling industry was for everyone in the 90s/00s. This should be stopped before it starts again.
No this model does not “look fine” she’s very clearly very underweight. And the men in here posting about how it’s the ideal healthy body need to get out. Watching these discussions in here are sickening.
(Edited because I misworded how I was thinking) And lastly, stop bringing up obesity as a way to condone this. Brushing this off as fine because obesity is a bigger problem isn’t fair. You can be upset about that and this at the same time. Whataboutism doesn’t help anyone.
I Have a BMI of 24.9 which is the very edge of it being considered overweight and even I have protruding collar bones I don’t get that comment at all from them. This just stinks of discrimination.
Interesting that these are banned due to health concerns but the ads showing morbidly obese models aren’t, and the woman in this ad isn’t even underweight.
This fucking world…
“We are banning this ad because the woman looks too skinny, and we think that you are all morons who will start starving yourself to unhealthy levels because you will obviously want to look like her. We can’t let you see it, as it would be irresponsible of us to allow you – the morons – to be influenced by a picture of a woman that WE THINK is too skinny!”
Wow, that model and her collarbones actually look pretty normal.
My collarbones look like that (and my ACJs are way more knobbly than hers) and I am upper-mid healthy weight range.
Are we seriously so used to seeing overweight people now that even the ASA can’t spot someone who is just on the lean side? We’re doomed.
“Everything is mate suppression”. ASA judges naked women as sexual, not male. ASA judges skinny to be unhealthy but not fat.
Will ban women in adverts for being skinny but won’t ban adverts containing women who are morbidly obese which afflicts women in this country FAR more and puts a massive strain on our medical infrastructure. Alright.
These threads always seem to devolve into shit on fat people and women over 40.
Man, you just know this lot are the type to clap and cheer over some obese pos on the cover of Women’s Health.
“Yasss queen slay – real men love curves – beautiful at any size…. Ewww not like you skinny bitch – BANNED”
Let the mental gymnastics begin trying to explain how this is bad but morbidly obese models are justified
Understandable if she’s severely underweight but the same should apply to fat models too which almost every brand uses now 🤦♂️
She just looks like a normal girl who’s into sports ffs
“Oh your obese- be proud and shake that fat arse – hope your feelings aren’t hurt”
“Ewww skinny – you must have mental issue-
Sorry we can’t show you on tv”
If my BMI were what the Doctor would call the low end of healthy, I’d probably look unhealthy thin.
If my BMI were what the Doctor would call the low end of healthy, I’d probably look unhealthy thin.
Whoever banned these perfectly healthy models needs psychological help for their jealousy
Comments are closed.