by croatiaweek
August 6, 2025
in
Zagreb (Photo: Julien Duval/Zagreb Tourist Board)
Zagreb continues to experience positive tourism trends, with the Croatian capital recording an increase in both arrivals and overnight stays in July 2025, according to data from the Zagreb Tourist Board.
From 1 to 31 July, Zagreb welcomed 151,884 tourist arrivals, an increase of 2 percent compared to the same period last year. Overnight stays also rose by 8 percent, reaching a total of 281,972.
The majority of visitors in July came from Germany, the United States and Spain. These three countries also accounted for the highest number of overnight stays during the month.
Martina Bienenfeld, Director of the Zagreb Tourist Board, commented on the positive results:
“With continuous growth and strong demand across international markets, Zagreb is confirming its position as a recognised and competitive urban destination in the region. In the first seven months of this year, more than 767,000 arrivals and around 1.5 million overnight stays were recorded, which is an increase of 2 percent in arrivals and 3 percent in overnight stays compared to the same period last year.
This success is the result of our strategic focus on developing content, improving the quality of stay and targeted promotion. With this approach, Zagreb is positioning itself as a sustainable year-round destination.”
Alongside cultural tourism, business tourism remains one of the key segments of Zagreb’s offer. July’s figures also reflect the city’s growing appeal in this area, with a well-defined identity and competitive offer continuing to attract both domestic and international visitors.
Zagreb remains the leading destination in Croatia in terms of tourist arrivals, maintaining its status as the top city break destination in the country.
In the first seven months of 2025, the highest number of arrivals and overnight stays came from the United States, Germany and Italy. Based on current results and Zagreb’s diverse year-round offer, further growth in tourism is expected in the coming months, assuming geopolitical conditions remain stable.