Story (IP) reached a new all-time high following its listing on South Korea’s Upbit exchange on August 8, 2025. The token surged in value as regional demand and visibility on the platform drove significant price gains. Upbit, the largest crypto exchange in South Korea, announced the listing of IP/KRW, IP/BTC, and IP/USDT trading pairs at 13:00 KST, triggering a near 10% price increase within hours. Prior to the listing, IP was trading at $6.22 with a market capitalization of over $1.84 billion. The price rose to $6.95 shortly after the announcement and continued to climb, reaching a peak of over $6.99, with a market cap exceeding $2.06 billion.
At the time of the report, IP was trading at $6.62 with a market cap above $1.95 billion, and the token had recorded a 24-hour trading volume of more than $330 million. The listing marked a major milestone for Story, which had previously seen limited global exposure and moderate trading activity. The move to Upbit, a prominent and trusted platform, significantly enhanced the token’s liquidity and accessibility, particularly in the Korean market.
Story operates as an L1 blockchain designed to support the registration, licensing, and monetization of intellectual property on the internet. The platform enables creators to manage their digital assets in a transparent and decentralized manner. The mainnet launched on February 13, 2025, and Binance subsequently introduced futures trading for IP on the same day, offering up to 25x leverage on the IPUSDT perpetual contract.
The price surge was attributed to a combination of strong regional demand, strategic marketing, and broader market conditions. Analysts noted that major exchange listings, particularly on platforms with strong regulatory oversight, can bring increased credibility and attract both retail and institutional interest. While the token’s performance remains subject to typical crypto market volatility, the listing on Upbit has signaled improved market depth and potential for sustained growth.
The broader blockchain industry has shown increasing interest in tokens addressing digital content and IP rights, and Story’s focus on decentralized ownership and monetization aligns with this trend. Developers and stakeholders have expressed a commitment to expanding the token’s use cases, including cross-platform integrations and collaborations with content creators. These efforts reflect a strategic vision to position Story as a key player in the intersection of blockchain and digital media.
The performance of Story (IP) on Upbit highlights the growing influence of regional exchanges in the global crypto ecosystem. South Korea’s well-established crypto market, supported by a robust regulatory framework, continues to attract emerging projects seeking broader adoption. The success of Story on Upbit could serve as a precedent for other tokens aiming to scale through strategic exchange partnerships.
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Source: [1] Story (IP) Hit a New ATH After South Korea’s Upbit Listing on August 8 (https://coinmarketcap.com/community/articles/68959e135d988424540d6f6e/)