NasdaqGM:APPF 1 Year Share Price vs Fair ValueExplore AppFolio’s Fair Values from the Community and select yours
Some AppFolio, Inc. (NASDAQ:APPF) shareholders may be a little concerned to see that insider Maurice Duca recently sold a substantial US$3.5m worth of stock at a price of US$310 per share. However, it’s crucial to note that they remain very much invested in the stock and that sale only reduced their holding by 3.0%.
The Last 12 Months Of Insider Transactions At AppFolio
Over the last year, we can see that the biggest insider purchase was by Independent Director Timothy Bliss for US$4.7m worth of shares, at about US$219 per share. Although we like to see insider buying, we note that this large purchase was at significantly below the recent price of US$283. While it does suggest insiders consider the stock undervalued at lower prices, this transaction doesn’t tell us much about what they think of current prices.
Happily, we note that in the last year insiders paid US$8.6m for 39.50k shares. But insiders sold 82.17k shares worth US$21m. Over the last year we saw more insider selling of AppFolio shares, than buying. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!
Check out our latest analysis for AppFolio
NasdaqGM:APPF Insider Trading Volume August 10th 2025
For those who like to find hidden gems this free list of small cap companies with recent insider purchasing, could be just the ticket.
Does AppFolio Boast High Insider Ownership?
Looking at the total insider shareholdings in a company can help to inform your view of whether they are well aligned with common shareholders. I reckon it’s a good sign if insiders own a significant number of shares in the company. It’s great to see that AppFolio insiders own 30% of the company, worth about US$3.1b. I like to see this level of insider ownership, because it increases the chances that management are thinking about the best interests of shareholders.
What Might The Insider Transactions At AppFolio Tell Us?
Unfortunately, there has been more insider selling of AppFolio stock, than buying, in the last three months. Zooming out, the longer term picture doesn’t give us much comfort. But since AppFolio is profitable and growing, we’re not too worried by this. While insiders do own a lot of shares in the company (which is good), our analysis of their transactions doesn’t make us feel confident about the company. While it’s good to be aware of what’s going on with the insider’s ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. Every company has risks, and we’ve spotted 1 warning sign for AppFolio you should know about.
But note: AppFolio may not be the best stock to buy. So take a peek at this free list of interesting companies with high ROE and low debt.
For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.