How young people in Denmark can soon get free museum entry

Free entry will be offered at over 200 museums and galleries across Denmark during the second week of September as part of the national youth culture week, K7 Week, a recurring event which first took place in 2020.

Anyone in Denmark aged 18-27 can make use of the scheme by downloading a personalised K7 card via the scheme’s website, which also lists participating attractions.

The project aims to help young people feel more welcome at the country’s cultural institutions, project manager Astrid Sperling of cultural organisation ADBC, which is behind the event, said in a press release.

“Many young people don’t know about the museums and other cultural offerings in their local area. They don’t feel invited inside, but we believe museums should be for everyone,” she said.

Young people should be encouraged to engage actively with Denmark’s history, Sperling said.

“Museums are part of our shared understanding of history and our cultural heritage. Especially with the way the world looks today, it’s important to know what has shaped us,” she said.

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When the free museum scheme first launched in 2020, some 70,000 tickets were claimed.

“We hope to outdo ourselves and get 80,000 guests, but it’s also important that this has a lasting effect,” the project manager said.

There are signs that the free tickets encourage young people to continue engaging with culture, according to K7’s internal report from 2024.

The report from last year found that 96 percent of participants who were asked said they now felt more inclined to go to a museum, concert or the theatre.

Eligible young people can also purchase concert tickets from select venues, including performances at the Royal Danish Theatre, for the reduced price of 40 kroner during the cultural week. That includes.

K7 receives support from the Danish Agency for Culture and Palaces and Copenhagen Municipality as well as the Augustinus Foundation.