Published on
August 13, 2025
Vinpearl is developing partnerships with the large traveler supporters in South Korea; Hanatour, Marketing Highlands, HKG Co., Ltd for the step of Vietnamese tourist tourism explosion. This historic collaboration looks to leverage the extensive networks and market clout of these two South Korean giants in order to draw a large number of visitors to Vietnam. Leveraging its marketing skills and vast distribution channels, the collaboration is designed to improve tourism expansion in Vietnam, further highlighting Sudima’s prestigious position in one of the most promising outbound travel markets in Asia for Vinpearl.
Vinpearl Joint Stock Company (Vinpearl) – one of Vietnam’s leading tourism and hospitality brands has signed a significant cooperation development agreement with three South Korean partners: Hanatour, Marketing Highlands and HKG Co., Ltd. (esseential brand name Hank Golf). The deal is a significant stepping stone in the roadmap of Vinpearl’s expansion to take the best advantage of the South Korean travel market, making Vinpearl and Vietnam most liked by South Korean visitors.
The contract signing has occurred at the during the Vietnam – South Korea Business Forum 2010, a further step towards deepening relations between two countries. Senior officials from both countries attended the ceremony, signaling cooperation designed to bolster tourism exchange between Korea and Vietnam. By working with these businesses, Vinpearl hopes to capitalise on the significant South Korean outbound tourism market to attract more visitors into Vietnam and raise the profile of Vietnamese tourism.
Key Objectives of the MoU: Aiming for 5 Million South Korean Tourists by 2025
At the heart of this collaboration is the shared goal of attracting five million South Korean visitors to Vietnam by 2025. This ambitious target highlights the importance of the South Korean market to Vietnam’s tourism sector and reflects Vinpearl’s commitment to strengthening its international presence. By tapping into the networks of Hanatour, Marketing Highlands, and HKG Co., Ltd., Vinpearl aims to increase the visibility of its offerings and introduce Vietnam as a preferred destination for South Korean travelers.
As one of the most developed outbound tourism markets in Asia, South Korea has long been a key source of visitors to Vietnam. The partnership between Vinpearl and these three major South Korean companies will ensure a steady stream of tourists, with the companies working collaboratively to boost marketing efforts and expand their distribution networks. This enhanced partnership will provide South Korean travelers with greater access to Vinpearl’s premium resorts, golf courses, and entertainment complexes across Vietnam.
Expanding Vinpearl’s Footprint in South Korea
The agreement also paves the way for Vinpearl to broaden its reach within South Korea, enabling the company to tap into the vast network of over 7,500 retail travel agencies across the country. This partnership will allow Vinpearl to increase its exposure among South Korean tourists, who already have a deep affinity for the brand’s luxury resorts and exceptional service.
The collaboration will also expand Vinpearl’s reach into the golfing community. With HKG Co., Ltd. bringing a membership network of over 46,000 golf enthusiasts across six countries, including South Korea, the partnership will introduce Vinpearl’s internationally recognized golf courses to a new and enthusiastic audience. By integrating Vinpearl’s world-class golf facilities into the promotional strategies of HKG Co., Ltd., the agreement further positions Vietnam as a golfing destination for international travelers.
Vinpearl’s Premium Product Ecosystem: A Comprehensive Offer for South Korean Tourists
Vinpearl’s extensive ecosystem of products, from luxury resorts and amusement parks to golf courses and shopping outlets, provides a wide array of experiences for South Korean visitors. With prominent locations in popular coastal destinations such as Nha Trang, Phu Quoc, Da Nang, Hanoi, and Ho Chi Minh City, Vinpearl offers both entertainment and relaxation for tourists seeking a variety of vacation experiences.
The brand’s long-standing appeal to South Korean travelers stems from its commitment to delivering high-quality services and memorable experiences. From world-class accommodations to exhilarating amusement parks and pristine beaches, Vinpearl’s offerings have become synonymous with quality and luxury in the eyes of international tourists. Through this partnership, the company hopes to attract even more South Korean tourists to its resorts and entertainment venues, further solidifying its position as a premier destination in the Asia-Pacific region.
Strengthening Bilateral Relations Between Vietnam and South Korea
Beyond the business and tourism goals, this MoU also strengthens the diplomatic ties between Vietnam and South Korea. The two nations have enjoyed a positive relationship over the years, with increasing economic and cultural exchanges. This partnership underscores the potential for future collaboration in various sectors, including tourism, trade, and cultural exchange.
The agreement is seen as a significant step toward fostering stronger ties between the two countries, particularly in the tourism sector, where both nations have enormous potential to benefit from greater cooperation. With South Korea being one of the top sources of inbound tourists to Vietnam, and Vietnam emerging as a key destination for South Korean travelers, this partnership will deepen the mutual relationship between the two nations.
A Look at Vinpearl: Vietnam’s Leading Tourism Brand
Founded in 2001, Vinpearl has become Vietnam’s largest and most recognized tourism brand, with an extensive portfolio of properties across the country. The company owns and operates 57 properties in 19 provinces, including 34 five-star hotels and resorts, 15 amusement parks, two wildlife parks, six golf courses, and several world-class convention centers. Over the years, Vinpearl has earned a reputation for offering world-class facilities and exceptional hospitality, attracting visitors from around the globe.
Vinpearl’s expansion into international markets has been a key part of the company’s strategy to diversify its visitor base. By forming strategic partnerships with global players in the travel and tourism industry, Vinpearl is not only able to expand its brand recognition but also to contribute to the overall growth of the Vietnamese tourism sector.
Hanatour, Marketing Highlands, and HKG Co., Ltd.: South Korea’s Tourism Leaders
Hanatour, Marketing Highlands, and HKG Co., Ltd. are well-established names in the South Korean tourism industry, each playing a key role in shaping the country’s outbound travel market.
Hanatour: Founded in 1993, Hanatour is one of South Korea’s largest travel agencies, boasting a network of over 7,500 retail travel agencies. With a strong market presence, Hanatour has served millions of customers annually and continues to be a leader in South Korea’s outbound tourism market.Marketing Highlands: Specializing in sales, marketing, and promotion for resorts and hotels, Marketing Highlands has a vast network of over 1,200 travel agencies across multiple countries. The company’s focus on global outreach and partnership-building makes it a valuable ally for Vinpearl’s expansion into the South Korean market.HKG Co., Ltd.: Established in 2005, HKG is a renowned South Korean company with a strong presence in the golf tourism sector. With an extensive network of over 46,000 golf members, the company operates 15 golf courses across six countries, positioning itself as a leading provider of golfing experiences for South Korean travelers.A Promising Future for Vietnam’s Tourism
It is just the first phase of a comprehensive strategic cooperation between Vinpearl and its South Korean partners. Vinpearl is poised to play a leading role in the regional tourism landscape, positioning themselves as top-of-mind among millions of South Korean visitors. Furthermore, the partnership highlights South Koreans’ interest in Vietnam — a country that has quickly established itself as an international hotspot on the tourism radar.
To accelerate the Vietnamese tourism sector, Vinpearl joins forces with Hanatour South Korean prestige tour and Hajp flight operator of Highland Co Ltd. Empowered by the strong networks, marketing capacity and distribution of these companies, this partnership is set to usher in substantial growth from South Korea and push Vietnam higher on the map of tourism as well as further expand Vinpearl’s presence in one of the most important markets.
After months when tourism was on pause in the request of governments, Vinpearl has been planning to expand into international markets with Vietnam being one such destination preparing for a switchflip as soon as virus quashes globally. The expansion of its market reach and the fact that it finally broadened beyond its traditional crowd means Vietnam could have become a significant force to be reckoned with in the future of tourism.
