Published on
August 13, 2025
By: Tuhin Sarkar
How New Zealand joins New York City (United States), Singapore, Germany, and other destinations are using new AI travel technology to boost tourism engagement is a story of innovation meeting curiosity. Around the world, tourism boards are finding fresh ways to connect with travellers. How New Zealand joins New York City (United States), Singapore, Germany, and other destinations are using new AI travel technology to boost tourism engagement shows a shared goal—to make trip planning easier, faster, and more inspiring.
How New Zealand like New York City (United States), Singapore, Germany, and other destinations are using new AI travel technology to boost tourism engagement reflects a shift in how people discover and enjoy destinations. In New Zealand, an AI trip planner works hand-in-hand with a fully playable Minecraft world. In New York City (United States), Libby, a multilingual AI, helps visitors explore all five boroughs. Singapore is bringing AI tools to its entire tourism sector, while Germany’s “Emma” uses open data to offer personalised recommendations.
Tourism boards around the world are turning to artificial intelligence to make travel easier, more personal, and more exciting. From big cities like New York to entire countries like New Zealand, these organisations are using AI-powered travel assistants to answer questions, give tips, and even connect visitors to unique cultural experiences. The goal is simple: make planning and enjoying a trip smoother, faster, and more inspiring. This report explains which destinations are leading the way, how they are using AI, and why it is changing the way people travel.
New York City’s Libby Brings 60 Languages to the Big Apple
New York City Tourism + Conventions has launched Libby, an AI travel assistant available in 60 languages. Libby helps visitors explore all five boroughs—Manhattan, Brooklyn, Queens, the Bronx, and Staten Island—with real-time, personalised answers. Travellers can ask for restaurant tips, event schedules, or directions. Libby works on the NYC Tourism website, WhatsApp, Instagram, and over 4,000 LinkNYC screens across the city. By meeting visitors where they are—on their phones and even at bus stops—New York is making travel information more accessible than ever.
New Zealand Combines AI Trip Planning with Minecraft Adventures
Tourism New Zealand has launched an AI trip planner powered by GuideGeek. This tool helps visitors find answers to common questions like “How long are flights to New Zealand?” and “What’s the best to do each season?” What makes it unique is its link to a fully playable New Zealand world inside Minecraft. This game version includes famous spots like Waitomo Glowworm Caves, created with help from Māori tribal groups and the tourism industry. Players can explore these locations virtually, then use the AI to plan a real trip to see them in person.
Singapore Tourism Board Encourages AI Use Across the Industry
The Singapore Tourism Board has signed an agreement with OpenAI to help the country’s tourism businesses use advanced AI tools. Instead of creating one single chatbot, Singapore is encouraging hotels, attractions, and tour operators to add AI into their customer service and marketing. This approach means visitors could soon have smoother booking experiences, more personalised itineraries, and better information no matter which part of the tourism sector they interact with.
Germany’s “Emma” Uses Open Data for Smart Recommendations
The German National Tourist Board has created Emma, an AI travel companion and digital brand ambassador. Emma uses Germany’s open data and knowledge graph to give personalised travel tips. Visitors can get advice on attractions, cultural events, and scenic routes, all based on their interests. This approach shows how AI can be powered by high-quality national tourism data to improve accuracy and relevance for travellers.
Colorado Offers a Statewide AI Concierge
The Colorado Tourism Office has launched Colorado Concierge, an AI travel guide that answers questions about the entire state. Whether travellers want to know the best ski resorts, hiking trails, or local food spots, the AI delivers tailored advice instantly. This makes it easier for visitors to plan activities across Colorado’s cities, mountains, and national parks in one place.
Seattle’s Emerald Connects Travellers to Local Experiences
Visit Seattle has introduced Emerald, an AI tool that gives personalised suggestions for exploring the city and King County. It focuses on in-destination guidance, helping travellers decide what to do on the spot. From suggesting live music venues to pointing out art galleries, Emerald is designed to enrich a visitor’s experience once they have arrived.
