Vinpearl Joint Stock Company has signed a memorandum of understanding (MoU) with three South Korean travel companies: Hanatour, Marketing Highlands, and HKG Co. (formerly Hank Golf), as part of its strategy to enter the South Korean market and promote Vietnam as a destination for South Korean travellers.
The signing took place at the Vietnam-South Korea Business Forum, attended by general secretary To Lam, South Korean prime minister Kim Min Seok, and other officials.
Representatives from Vinpearl and South Korean travel firms sign the MoU at the Vietnam-South Korea Business Forum
Under the MoU, the companies will coordinate promotional activities and expand marketing and distribution networks in South Korea, aiming to attract five million South Korean visitors by 2025.
The partnership will introduce new destinations to more than 7,500 travel agencies in South Korea, providing over 46,000 golf members access to Vinpearl’s international-standard courses across Vietnam.
Vinpearl operates in key coastal destinations including Nha Trang, Phu Quoc, Danang, Hanoi, and Ho Chi Minh City, offering resorts, entertainment, and shopping. The agreement marks a step in Vinpearl’s international expansion and strengthens Vietnam–South Korea relations.
Ngo Thi Huong, deputy CEO of sales and marketing, Vinpearl, stated: “We are confident that by leveraging Vinpearl’s exceptional infrastructure and services alongside our partners’ widespread distribution capabilities, we will develop compelling tourism products and reinforce Vietnam’s status as the preferred destination for travellers from South Korea.”