EL PASO, TEXAS (KFOX14/CBS4) — El Paso has been selected to host the national convention for the League of United Latin American Citizens in 2027.
The announcement, made on Friday by El Paso LULAC District 4, comes after months of collaboration between local and national LULAC leaders, city and county officials, and Destination El Paso.
Organizers said the event is expected to bring a binational, multilingual gathering to the U.S.-Mexico border, highlighting LULAC’s mission to advance education, political influence, and civil rights for Latino communities. The convention is also anticipated to provide a significant economic boost to the area.
El Paso Mayor Renard Johnson highlighted the potential economic impact, comparing it to previous large events in the city.
“Yeah, so if you look at what happened when we had the Coldplay concert here, the amount of people that were in restaurants shopping at our stores, this is going to be equivalent to one of those because there’ll be a lot of people in downtown but spreading out through our missions, going through our communities, going to our malls, going to our restaurants, so this will be a big economic impact on El Paso,” Johnson said.
Founded in 1929, LULAC is the nation’s oldest and largest Latino civil rights organization, primarily focused on education, civil rights, health, and employment for Hispanics.
This year’s national convention was recently held in Long Beach, California, in early August, where notable speakers took the stage, such as California Democratic Senator Alex Padilla, Angelica Salas, Executive Director for Coalition for Humane Immigration Rights, and David Huerta, President of the Service Employees International Union California.
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