Published on
August 18, 2025

By: Tuhin Sarkar

Next Travel Nordic expands with Sweden and Norway acquisition, marking a defining moment in the company’s journey across the Nordic region. What began in 1990 as Next Travel Finland has now grown into a unified powerhouse with full ownership of BDPNext Sweden and Norway. This move is more than just an acquisition. It is about creating one strong identity under the new name, Next Travel Nordic, and strengthening the company’s footprint in some of the world’s most sought-after travel destinations.

The expansion represents a natural evolution for the business. With operations now fully integrated across Finland, Sweden, and Norway, Next Travel Nordic becomes one of the few destination management companies with seamless coverage of the region. For clients, this means greater consistency, a stronger brand, and a partner that can deliver exceptional tailored travel, business experiences, and cruise services across Northern Europe. For the company, it means more control, more opportunities, and a clearer direction for the future.

The message is simple yet powerful: Next Travel Nordic is here to provide reliability, creativity, and unmatched local knowledge across three countries. By combining resources, expertise, and heritage, the group is not only reinforcing its position but also setting the stage for new opportunities in tourism and cruise operations. With a unified brand identity and a strengthened network, Next Travel Nordic expands with Sweden and Norway acquisition and signals to the industry that the future of Nordic travel is bright, ambitious, and unified.

Next Travel Nordic Strengthens Nordic Market Presence

Next Travel Finland, founded in 1990, has completed its acquisition of BDPNext Sweden and Norway. This move creates a unified brand under the name Next Travel Nordic. The transition marks a milestone in the company’s growth. For the first time, one destination management company (DMC) holds strong operational presence in Finland, Sweden, and Norway under a single identity. The acquisition is strategic. It builds a foundation for long-term expansion in the competitive Nordic travel market. With this move, Next Travel Nordic signals its ambition to lead as a trusted partner for tailored travel and business experiences in Northern Europe.

A Unified Brand Across Three Countries

With the new structure, offices in Finland, Sweden, and Norway will now work under one name. This unified branding is more than cosmetic. It creates consistency for clients across the region. According to CEO Ken Nyström, the acquisition allows full control of strategy and operations. By combining local knowledge with a regional approach, Next Travel Nordic offers clients reliability and creativity under a single umbrella. The change also simplifies communication for partners and travellers. With one brand, the company’s identity is stronger and easier to recognise in the global market.

CEO Emphasises Reliability and Local Expertise

Ken Nyström, CEO at Next Travel Nordic, describes the move as a natural step forward. For him, the acquisition represents more than expansion. It is about combining regional expertise while strengthening core values. Nyström highlights three guiding principles: reliability, creativity, and exceptional local knowledge. These qualities have long defined the company’s reputation. Now, with unified ownership across Sweden, Norway, and Finland, Next Travel Nordic can deliver these values at greater scale. Nyström believes the company’s clients will benefit from both continuity and innovation. He stresses that this is about building for the future without losing the roots that made the brand successful.

Cruise Division Remains Strong and Stable

The acquisition also strengthens the company’s cruise division. Virve Kataja, Director of Sales and Cruise Operations, explains that the division already represented Finland, Sweden, and Norway. For that reason, there are no operational or staffing changes. However, adopting one unified brand across all three countries enhances visibility and brand recognition within the cruise industry. Kataja notes that Next Travel Nordic is already highly respected among cruise operators. The unified identity now reinforces its strength. She assures clients that service quality remains the same while expansion efforts continue. Kataja confirms that the company is actively building its network of ports and destinations. The cruise segment, she says, has a bright future.

Commitment to Tailored Travel Experiences

Next Travel Nordic’s strength lies in its ability to design tailored travel solutions. Unlike standard tour operators, the company specialises in customised experiences. This includes corporate travel, incentive trips, and cultural programmes. With a stronger base across Finland, Sweden, and Norway, Next Travel Nordic can deliver seamless itineraries across borders. This level of integration is rare among DMCs in the region. For international clients, it simplifies planning. For the company, it creates a clear competitive advantage. As Nyström emphasises, the company’s mission remains to deliver experiences shaped by creativity and grounded in local expertise.

Why the Acquisition Matters in the Nordic Market

The Nordic travel market is highly competitive. Destinations like Norway’s fjords, Sweden’s cities, and Finland’s wilderness attract travellers from across the globe. By acquiring BDPNext Sweden and Norway, Next Travel Nordic consolidates its position. It can now leverage economies of scale, shared resources, and a unified brand identity. This makes the company one of the few DMCs with a truly regional footprint. For clients, it means more options and smoother coordination. For the industry, it demonstrates that consolidation can drive innovation. In a region where quality and authenticity are essential, Next Travel Nordic is better positioned than ever to lead.

Growth Opportunities Through Integration

Bringing together three markets opens new opportunities. Next Travel Nordic can now coordinate marketing campaigns across the region, creating a stronger international presence. The integration also allows sharing of best practices and operational efficiencies. For example, knowledge gained in cruise operations in Finland can be applied to projects in Norway. Corporate travel programmes developed in Sweden can now extend easily into Finland and Norway. This cross-market synergy creates value for clients and strengthens the company’s competitiveness. It is a practical advantage of having one DMC operate across multiple countries.

A Stronger Partner for International Clients

International clients often seek a partner who can deliver consistency across multiple destinations. With unified ownership, Next Travel Nordic offers exactly that. Tour operators, cruise companies, and corporate travel planners now have a single point of contact for the entire Nordic region. This simplifies logistics and enhances trust. Instead of dealing with separate entities in each country, partners now work with one brand. This streamlined approach reduces complexity and ensures higher quality standards. For international travellers, it means smoother journeys and more cohesive experiences.

Stability and Confidence for Staff and Partners

One concern in acquisitions is how they affect staff. In this case, Next Travel Nordic confirms there will be no major staffing changes. The company’s workforce across Finland, Sweden, and Norway remains secure. This stability ensures continuity in service and strengthens staff morale. For partners, it signals reliability. Knowing that the same teams remain in place builds confidence in long-term relationships. At the same time, the unified brand offers staff new opportunities for collaboration across borders. This combination of stability and growth potential makes the acquisition a positive development for all stakeholders.