Alexandrion Group, Romania’s leading producer and distributor of spirits and wines – and the country’s only single malt whisky producer, part of the Nawaf Salameh Family Office, has signed two new strategic partnerships: with Hanuman Spirits, the official distributor for Estonia and Lithuania, and with Stan Central Sourcing, the exclusive partner for Latvia. These agreements mark the Group’s first direct entry into the Baltic markets, unlocking new international distribution opportunities for its brands.
The two distribution companies will have exclusive rights to import and distribute selected spirits from Alexandrion Group’s portfolio, including:
Carpathian Single Malt Whisky (Cognac Cask Finish, Fetească Neagră Cask Finish, and Peated Cask Finish): the first single malt whisky produced in Romania, awarded with multiple international awards.
Alexandrion 5, 7, and 9 stars: among the first brands launched by the Group.
AR Single Malt Whisky (Bourbon Cask, Oloroso Cask & Vinsanto Cask Finish): a line of single malts that blend tradition with innovation.
Red Bowler Blended Scotch Whisky: a smooth, well-balanced Scotch aged in oak barrels for 3 years.
Kingsbury Gin London Dry and Kingsbury Strawberry Pink Gin: two gins with delicate, balanced flavors, ideal for gin & tonics and classic cocktails.
Cavo D’Oro: a spirit known for its rich, aromatic bouquet.
“The Baltic countries are ready for a new standard in the world of premium beverages, and Alexandrion Group is here to meet those expectations. We carefully planned the expansion of our distribution network in this region, responding to growing consumer demand for drinks that uniquely blend tradition and innovation. Together with our two partners, we will not only deliver superior quality products but also create authentic, memorable experiences,” said Antonio Salameh, Chairman of Alexandrion Group.
“We are entering the Baltic markets with partners who understand both the local specifics and the demands of the premium segment. Hanuman Spirits and Stan Central Sourcing have the expertise and infrastructure needed to make our brands benchmarks for quality in Estonia, Lithuania, and Latvia,” said Tomas Merlik, Commercial & Marketing Director Europe, Alexandrion Group.
“We are not just importing the best products– we are creating them,” said Meigo Jääger, Sales and Marketing Manager of Hanuman Spirits. “Our mission is to build a strong presence in both premium distribution and brand development, delivering unmatched value and taste to consumers.”
“We greatly value the opportunity to strengthen our collaboration with Alexandrion Group,” said Martins Kronbergs, CEO of Stan Central Sourcing. “We believe that meaningful progress is achieved when partners are aligned in vision, ambition, and commitment to excellence. We look forward to the shared success this partnership will bring.”
These agreements reflect Alexandrion Group’s broader growth strategy to build selective, long-term collaborations in key European markets, where appreciation for craft and tradition is aligned with the Group’s values.
With this step, Alexandrion Group continues to grow its international presence while ensuring that its brands are introduced with consistency and care in each new territory.