BAKU, Azerbaijan, August 19. The Ministry of
the Economy and Innovation of Lithuania (EIMIN) has put its money
where its mouth is, allocating 78,000 euros to back 21 projects by
inbound tourism operators and tourism associations, and this
funding will help participants hit the ground running, actively
promoting Lithuania at major international exhibitions and business
events, shining a spotlight on the country as a top-notch
destination for foreign visitors, Trend reports.
“Increasing tourism is one of the priorities of Lithuania’s
economic transformation plan START. Foreign tourists bring
significant revenue to Lithuanian businesses across various
sectors—from accommodation, dining, and transportation to culture
and entertainment. By investing in inbound tourism projects, we not
only increase Lithuania’s visibility worldwide but also provide
long-term benefits for our local businesses,” said Deputy Minister
of Economy and Innovation Agila Barzdienė.
The funding is doled out under the program Developing Tourism
Infrastructure and Marketing Measures, which lends a helping hand
to tourism companies, associations, and organizations looking to
throw their hat in the ring at international industry events. The
sky’s the limit for each project, with a cap set at 4,000
euros.
A good number of the chosen projects will be all about forging
new business ties, striking up partnerships, and nurturing
long-lasting cooperation with folks from the international tourism
scene. They will also shine a spotlight on Lithuania at major
global tourism fairs, showcasing the country as a treasure trove of
cultural, sustainable, and conference tourism opportunities.
The initiative will also lend a hand to thematic tourism segments,
like health and wellness travel, putting Lithuania’s diverse
tourism profile in the fast lane.
In the previous fiscal cycle, within the parameters of the same
initiative, a total of 18 proposals were put forth, while project
stakeholders engaged in 35 global events and conferences across
Europe and beyond. The initiative is underpinned by allocations
from the governmental fiscal framework.
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