Published on
August 20, 2025
Wego, the MENA region’s largest online travel marketplace, is teaming with the Türkiye Tourism Promotion and Development Agency (TGA) to roll out a regional campaign. The campaign will highlight Türkiye’s varied summer experiences to attract tourists from MENA nations to visit the country’s lively cities, idyllic coastal hideaways, and breathtaking natural scenery.
This collaboration is tactically planned to increase tourism to Türkiye, the long-time MENA traveler favorite. Through the campaign, Wego aims to simplify travelers’ journey to discover, plan, and book their ideal Turkish getaways by utilizing the platform’s sophisticated technology and wide reach.
Türkiye: A Rich Tapestry of History, Culture, and Nature
With its remarkable blend of history, culture, nature, and gastronomy, Türkiye offers travelers a multifaceted experience. Whether it’s sailing along the Aegean coast, uncovering the ancient ruins of Ephesus, or enjoying the dynamic atmosphere of Istanbul, there is something for everyone. The campaign encourages MENA travelers to immerse themselves in a diverse range of experiences, including exploring the art and café culture in Istanbul, venturing through the fairy-tale landscapes of Göreme, or discovering the creative pulse of cities like Izmir and Ankara.
Wego’s platform allows users to compare real-time travel options, offering curated inspiration and mobile-first convenience. Whether travelers are looking for last-minute options or planning an extended trip, Wego’s features streamline the entire process of booking a trip to Türkiye.
Türkiye’s Growing Appeal in MENA and the Global Tourism Market
According to Sinan Seha Türkseven, Acting General Manager of TGA, Türkiye is projected to be the 4th largest incoming tourism market globally by 2024. The country’s strong historical and cultural ties with MENA nations, ideal climate, and shared gastronomic traditions make it a popular destination for travelers from the region. Türkseven expressed his excitement for the partnership with Wego, recognizing the platform as a major player in its market and instrumental in highlighting Türkiye’s broad appeal to MENA travelers.
With its 22 UNESCO World Heritage Sites, Türkiye offers an unparalleled array of cultural and natural landmarks. The country also ranks second globally for its number of UNESCO Intangible Cultural Heritage sites, making it an attractive destination for those seeking cultural explorations. Additionally, TGA’s sustainable tourism initiatives focus on preserving natural beauty and cultural heritage while promoting eco-conscious travel.
Culinary Delights and Coastal Retreats
A key aspect of the campaign is Türkiye’s rich culinary offerings. Visitors will be invited to savor iconic Turkish dishes such as kebab, mantı, and baklava, experience street food in local markets, or dine with a view of the Bosphorus. Coastal destinations like Bodrum and Çeşme are also featured, celebrated for their fresh seafood and laid-back seaside atmosphere.
The campaign also emphasizes the growing number of food and music festivals in Istanbul and Bodrum, and thermal spa retreats in regions like Pamukkale, perfect for those seeking relaxation. Moreover, the campaign highlights the appeal of family-friendly resorts, offering activities for travelers of all ages.
Sustainability and Cultural Preservation
TGA’s commitment to sustainable tourism is reflected in the campaign’s promotion of eco-conscious travel programs in Türkiye’s Black Sea region. Restoration efforts in Safranbolu, a historical town, and the expansion of gastronomy routes that support local farmers and protect culinary traditions are central to this initiative.
By emphasizing sustainable travel and the protection of cultural heritage, Türkiye is positioning itself not only as a leading tourism destination but also as a responsible choice for travelers looking to support destinations that value conservation and authenticity.
A Warm Welcome Awaits Travelers to Türkiye
From the fantasy landscapes of Cappadocia and ancient ruins at Troy to Istanbul’s vibrant streets and peaceful shores of Fethiye, Türkiye’s diversity of summer experiences has something for every kind of traveler. This strategic partnership with Wego will allow Türkiye to carry its reputation as a vibrant and embracing holiday destination for MENA region travelers.
