Published on
August 22, 2025
As South Korea tourism industry continues to thrive, shopping tourism has become an increasingly important aspect of the country’s appeal. Leading the charge are Shinsegae Simon Premium Outlets, which have become a must-visit destination for travelers looking to combine luxury shopping with a taste of Korean culture. Offering a wide range of luxury brands, local labels, and unique shopping experiences, these outlets are strategically located near popular tourist cities such as Seoul, Busan, and Jeju, providing travelers with easy access to some of Korea’s finest retail experiences.
In 2025, Shinsegae Simon celebrates the 20th anniversary of its premium outlets, marking the start of the “Premium Outlet 2.0” era. With a focus on enhancing the shopping experience for international visitors, Shinsegae Simon is introducing global payment systems, multilingual services, and exclusive promotions. In addition to its signature outlet centers, the company has introduced online channels to offer a seamless omnichannel shopping experience, ensuring that travelers can shop with ease and convenience.
South Korea’s premium outlets offer more than just a place to shop; they provide a glimpse into the country’s modern lifestyle, combining luxury, leisure, and cultural elements in an open-air setting. Whether it’s Yeoju Premium Outlets, renowned for its exclusive luxury brands, or Jeju Premium Center, located in a world-famous tourist destination, Shinsegae Simon Premium Outlets continue to play a vital role in attracting international tourists.
Here’s an overview of the key Shinsegae Simon Premium Outlets locations:
Yeoju Premium Outlets: Luxury brands and year-round discounts.Paju Premium Outlets: A family-friendly destination near Seoul.Busan Premium Outlets: A coastal shopping experience in Korea’s second-largest city.Siheung Premium Outlets: Convenient shopping near Incheon International Airport.Jeju Premium Center: Indoor shopping destination with a scenic backdrop.The Rise of Shinsegae Simon Premium Outlets in South Korea
Shinsegae Simon Premium Outlets are a game-changer in South Korea’s retail industry, offering shoppers access to world-class brands at discounted prices in a scenic, open-air setting. The outlets are renowned not only for their extensive selection of luxury and local brands but also for their strategic locations, making them convenient destinations for both local and international travelers.
The company’s flagship location, Yeoju Premium Outlets, is one of the most prestigious designer outlets in the country. With over 270 international brands, including Gucci, Burberry, Prada, and Moncler, this outlet offers an unparalleled shopping experience. Year-round discounts of up to 65% and exclusive brands like Wooyoungmi, Acne Studios, and Loro Piana attract both fashion enthusiasts and discerning international tourists. Visitors can enjoy the open-air layout, which is divided into East and West zones, each featuring luxury stores, dining options, and other leisure facilities.
Conveniently located just an hour from Seoul, Yeoju Premium Outlets offers easy access for travelers. A direct express bus from Seoul’s Gangnam Express Bus Terminal takes visitors straight to the outlet, while one-day bus tour packages make it even more accessible for those staying in popular tourist areas such as Myeongdong and Hongdae. These tour packages, available through global platforms like KLOOK, KKDAY, and HanaTour ITC, allow travelers to enjoy both shopping and leisure in a seamless experience.
Paju Premium Outlets: A Family-Friendly Shopping Destination
Located near Seoul, Paju Premium Outlets caters to families and casual shoppers. The outlet features a broad mix of international brands, lifestyle stores, and a variety of dining options, making it ideal for a day trip with family or friends. Its proximity to Seoul ensures that both locals and international tourists can easily access it for a fun and relaxing shopping experience.
Busan Premium Outlets: Coastal Shopping Experience
Busan, Korea’s second-largest city, is famous for its beautiful beaches and cultural landmarks. Adding to its allure is Busan Premium Outlets, which combines a coastal vibe with luxury shopping. Whether you’re shopping for Coach, Tods, or Michael Kors, visitors can shop while enjoying the scenic surroundings and cooling sea breeze. Perfect for those looking to mix culture, shopping, and leisure, Busan Premium Outlets is a must-visit when exploring the city.
Siheung Premium Outlets: Convenient Shopping Near Incheon
Located between Seoul and Incheon, Siheung Premium Outlets is ideal for travelers arriving at Incheon International Airport. Just a 30-minute drive from the airport, this outlet provides an opportunity to shop before departure. Recently renovated with the addition of the S Mall—which features trendy brands like Olive Young, Musinsa Standard, and Daiso—Siheung Premium Outlets offers an ideal stopover for international travelers looking to make the most of their time in South Korea.
Jeju Premium Center: Indoor Shopping in a Tourist Paradise
Jeju Island, a world-renowned tourist destination, is home to the Shinsegae Simon Jeju Premium Center. Located within the Shinhwa World Resort, this outlet offers an indoor shopping experience, which is perfect for the island’s unpredictable weather. Featuring a range of international and luxury brands, including Moncler, Coach, and Tod’s, Jeju Premium Center is a must-visit for shoppers in Jeju, providing a comfortable, climate-controlled shopping environment.
The Perfect Shopping Experience for International Travelers
For international tourists, Shinsegae Simon Premium Outlets provide several convenient services that enhance the shopping experience. The outlets support global mobile payment systems such as WeChat Pay, Alipay, and LINE Pay Taiwan, ensuring seamless transactions for visitors. Additionally, the outlets offer tax refund services, making it easier for foreign travelers to shop and save while in South Korea.
Shinsegae Simon also runs an E-COUPON program, which offers exclusive discounts for foreign customers, along with promotions like LINE Pay Taiwan’s 30% cashback deal. These perks make shopping more accessible and enjoyable for visitors, offering savings on both luxury and local brands.
In addition to shopping, visitors can take part in seasonal events and enjoy the dynamic atmosphere that Shinsegae Simon Premium Outlets are known for. Pop-up stores, exhibitions, and special promotions further enhance the shopping experience, making it more exciting and engaging for all guests.
The Future of Shopping Tourism in South Korea
With the introduction of the “Premium Outlet 2.0” era, Shinsegae Simon Premium Outlets are set to redefine the shopping experience in South Korea. The company is committed to improving infrastructure and services tailored to the needs of Free Independent Travelers (FIT). By offering seamless shopping experiences and investing in state-of-the-art technology, Shinsegae Simon is positioning itself as a key player in South Korea’s growing shopping tourism industry.
As South Korea continues to attract K-culture enthusiasts and international travelers, Shinsegae Simon Premium Outlets will remain a vital part of the country’s tourism landscape, offering visitors a chance to shop in luxury while experiencing the unique culture and charm of South Korea.
Conclusion
In conclusion, Shinsegae Simon Premium Outlets offer an unparalleled shopping experience in South Korea, blending luxury, culture, and convenience. Whether visiting Yeoju, Paju, Busan, Jeju, or Siheung, international travelers can enjoy high-end shopping, global dining options, and seamless services. With an ongoing commitment to enhancing the visitor experience, Shinsegae Simon is sure to remain a top destination for tourists seeking a dynamic and unforgettable shopping experience in South Korea.
