Streaming subscriptions in decline as UK households cut budgets | Netflix

39 comments
  1. Expecting to see a lot of “<Consumer Industry> reports slowing sales” headlines because nobody has any bloody money so if you’re not selling food, housing or energy you’re potentially on the chopping block in peoples’ budgets.

  2. I cancelled Netflix because it’s genuinely lacking any decent content. Not because I need the money. Their price-rise email just made me realise I was paying for shit I don’t use and I wasn’t willing to pay more.

  3. I cancelled my TV license instead. Covers the cost of Netflix at least.

    Apple, Prime & NowTV combined still cheaper per month than sky or Virgin.

  4. Android box or firestick with Kodi and a VPN is the best solution these days.

    Like Gabe Newell of Valve said, “piracy is a service problem and the way to beat it is to provide a better service”.
    Currently the streaming services aren’t providing a better service than the piracy options.

  5. Netflix is getting more expensive and I watch it less. I’ll finish Better Call Saul and Ozark but after that, I can’t really see myself using it. If I want to I can start it back up.

  6. I think it’s telling that the bulk of the customer churn seems to be coming from the “newcomers” (ie, not Netflix and Amazon) because I think we have reached a point where the industry has got too disjointed for most consumers.

    Firms saw the success of Netflix, wanted a slice of the pie, but assumed that people would happily pay for multiple platforms for different sources of content. That’s not the case and I think most households probably have an appetite for one, maybe two streaming services max (especially if they’re also paying satellite subscriptions).

    Monopolies usually aren’t good for consumers, but we saw this with football – having content spread across multiple walled gardens is even worse.

  7. I was getting increasingly miffed with each subscription service. I think it got to the point of Disney+ and AppleTV, when I snapped and limited my subscriptions. There are now way too many cooks in this kitchen and it just means each service is going to get worse as their margins get thinner.

  8. I mean I’ve been teaching my parents the wonders of piracy. I vaguely remember 8 year old me doing the same but the constant porn made it difficult.

    With ublock origin and streaming sites piracy has never been easier. Piracy is a service issue. We had no problems when netflix was the bigboy. Now with 10 different streaming platforms the boat must sail again.

  9. Yeah no shit. Netflix price has gone up as TV shows have been removed. £11.99/month for Youtube premium. That can fuck off too.

    As for Apple TV Plus and Disney+, well I’m sure you can work out how to get those shows for a _good price_.

    The only good one worth paying for Channel 4 / 4OD / All Four (whatever the fuck it’s called this week) without ads for £3.99 per month.

    Edit – btw, if you pay for youtube premium in the ios app, it goes up to £15.99 p/m. So best to pay for it online for £11.99, but even then it’s too rich for my tastes.

  10. I was wondering when people would start cutting streaming services. Already all my friends are tailoring back on weekends away, holidays for this year and next year and things. This squeeze is gonna keep getting worse 😫 it’s gonna stagnate the country.

    Most my friends are just making picnics and heading out to parks and forests now. They are avoiding restaurants, cafes and takeaways. It does worry me of how this is gonna end.

    We had news that energy firms are gonna put up prices again. I gave a reading two weeks ago to SSE and then 2 days later our bill went up by 700quid a year. Had another email today requesting another reading. So I suspect they are planning another increase.

  11. Well, yeah. They are putting prices up and getting worse. Now I just sub for the month if a show I want has come out.

    It’s so easy to pirate too. A lot of the stuff I want to watch isn’t even available in the uk… looking at you hbo max.

  12. Free to air TV in the UK is miles better than anywhere else in the world. I’m living in Australia at the moment and your choice of TV is a bunch of increasing awful reality television show.

    My born and bred Aussie house mate watches nothing but BBC comedy panel shows he pirates.

  13. Good. Lets start breaking down the ‘everyone get 10 subscription services’ business model and force them to compete by actually being good quality and value for money.

  14. People were happy to pay for streaming when they only had to pay for one reasonably priced service. The price was worth it to avoid the inconvenience of piracy.

    Now you if you want to keep up with the latest shows you need to spend hundreds on subscriptions to all sorts of different things. It’s not even less effort than piracy any more even before the price gets factored in.

  15. I was thinking of restarting my Nexflix sub yesterday as I assumed there must be new stuff on it since last time I was paid up. Then I discovered that they won’t even let me browse their catalogue without being a member, so yeah, fuck off Netflix. If you’re too ashamed to even let me see what you have to offer, I’ll pass.

  16. Netflix becoming very complacent, assuming everyone wants to watch their content regardless, sees a jump in subs over the original lockdown, doesn’t make up for it with decent content, just relies on filler and names, then they have the cheek to hike the prices.

    It was inevitable.

  17. I wonder if we ever got such a headline about Sky TV Subscriptions going down the pan in times of economic hardship.

    Far more expensive than Netflix and very popular too.

  18. I cancelled Netflix last week. They make original content for teenagers and millennial women, that’s their target audience. None of those originals are memorable, they get discussed a lot on social media for a few weeks and then they’re forgotten about. Nobody is going to go back and watch Bird Box again.

    It’s especially frustrating paying for the 4K plan when practically none of their catalogue titles are available in 4K. They only bother with their own originals. Compare that to Disney+ where if it’s available in 4K you get it in 4K.

  19. Netflix used to have loads of great shows but now they’ve put the price up again and there’s very little decent output. I’ve cancelled since I’ve realised I watch iPlayer/channel four/channel five players far more than I watch Netflix.

  20. Probably also not the best time for each service to up their prices. Netflix used to be 9.99 it’s now 15.

  21. I literally just bought a NAS box which I have started filling with downloads, because I intend to cancel Netflix. I might keep Amazon for the delivery bonus but overall Netflix has become so shit it’s laughable. All because the studios want to divvy their catalogues up to the highest bidder. What is it now? Amazon, Sky, Netflix, Now TV, Rakuten, Apple, Disney, Paramount, Peacock (via sky), and a few others? Err no. I already cancelled my sky because I got fed up with paying for a TV licence (I mean, how many episodes of Australian Border Force can you really cope with in a day, Sky Witness?) and I think the flix is next to go.

    Now I am paying for an online seedbox for a month, already downloaded 300 (of about 1,500) of my liked movies in the course of 3 days in 4k HDR + 1080p remuxes, and still have plenty of storage left. Plus I have opened my Plex library to a friend of mine also so they can watch my library on his TV too.

    These streaming services are their own downfall. If you treat customers like shit and feed them crap then ofc they’ll eventually bugger off.

  22. No wonder people are cancelling them.
    You’ve not only got the monthly process going up everywhere but you’ve also got an ever-increasing number of services popping up that are over-saturating the market and spreading shows all over the place.
    People wanted streaming to be like paying to access a really convenient shop front; not having to pay separately to look at every single shelf.
    Streaming services are actually going backwards now I feel as everyone and their mother tries to get in on the action.

  23. People stopping spending money to go out. People stopping spending money staying in. I saw the dreaded r word for the first time in the news today

  24. Not just that, but they’re shite.

    I wanted to watch Spider-Man Far From Home & Homecoming. Went to Disney+

    Spider-Man films not there.

    Google says Netflix has the license.

    Goes to Netflix

    Only Homecoming is there.

    Turns out 2 & 3 are not streaming on Disney or Netflix in the UK.

    Oh well, torrenting it is.

  25. UK Netflix also suffers from Sky signing massive exclusivity deals for 1000 years with certain studio’s, companies and distributors, its the reason our film back catalog is shite compared to others. Putting to the price up on the back of a couple of IP’s is madness.

  26. Video streaming learnt NOTHING from audio’s experiences. With file sizes being smaller downloading music was a lot easier than video. So the music industry had to adapt, and having diverse store fronts meant people went with the easy option that was also free. So despite record execs kicking and screaming pretty much all music content is now on Spotify/Apple Music/Amazon. Very little in the way of exclusivity deals, extensive availability of new realses and works spanning all of recorded music. Attempts to deviate just resulted in people getting content illegally.

    With the videos guys insisting of delivering the content up so no one streaming service is worth it this was also going to happen. And with more people getting their content illegally it actually gets easier to get a hold of as more people know how to do it and can share that info. Their selfishness will ultimately cost them a lot of money.

  27. This just reminded me to stop my Netflix subscription. I hardly watch it and it seems to have less and less. Everything has been split up and made more expensive, so i’ll just go back to not being able to watch what I want all the time like the good old days.

  28. This is the early drum beat of an incoming recession, right?

    That’s something I’ve not been able to make sense of and I’m wondering if there’s something I’m missing: is it not likely that the cost of raw materials constrains the economy in two ways? The rising prices reduce demand for products where demand is at all elastic, and expenditure on inelastic and necessary goods increases, reducing disposable income- I haven’t heard this possibility explored in the media

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