Speaking on the marketing vision behind the series, Ritu Sharma, the Deputy Director and Marketing Head of India, Switzerland Tourism, said: “Switzerland and India share a deep, emotional bond that goes beyond tourism—it’s rooted in cinema, culture, and a shared love for beauty and storytelling. With ‘Ticket to Switzerland,’ our goal was to celebrate this connection through a contemporary lens that resonates with today’s Indian travellers. By collaborating with some of India’s most beloved digital creators, we’re not just showcasing the diversity of Switzerland—we’re building a bridge between the heart of India and the soul of Switzerland.”
