August 27 – Slovakia’s top tier Nike Liga has agreed a one-season sponsorship national car dealership Todos for the Cupra brand. Cupra is manufactured by SEAT and is part f the Volkswagen Group.
Cupra has been building its football sponsorship with its sponsorship of LaLiga’s Barcelona being the jewel in its crown.
“We are pleased that our cooperation with the Cupra and Todos brands continues and is even growing significantly. Football is a dynamic sport, and therefore we perceive the connection with Cupra as natural, as it is a young, dynamic and rapidly growing brand. In cooperation with Todos, Cupra offers us professional care, which we greatly appreciate together with the clubs,” said Ivan Kozák, President of the Nike Liga.
The automotive partner will supply about 40 electric Cupra vehicles to nine clubs that will display the Cupra, Todos and Nike League logos, alongside the logos of individual clubs.
“This cooperation is all the more valuable for us because it builds on the global partnerships of the CUPRA brand – which also includes cooperation with such a major club as FC Barcelona. The connection between the CUPRA brand and football is natural and inspiring, and we are pleased that more and more vehicles are on the roads that are a symbol of this exceptional cooperation,” said Matej Macháček, director of the Cupra Slovakia brand.
“We are pleased that we can further develop our cooperation with the Nike League and the Cupra brand. Football is extremely popular in Slovakia and unites entire communities, which is why we see a partnership with the highest competition as a natural way to bring the CUPRA brand even closer to fans. We are pleased that the clubs will use modern and dynamic vehicles, and our task is to ensure maximum care and service at the highest level,” said Peter Vojtko, CEO of Todos.
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