The Croatian National Tourist Board (HTZ) and Mastercard have launched a joint international campaign aimed at strengthening Croatia’s post-season tourism, targeting the UK and Swiss markets until the end of September.
Branded under the theme of Croatia as an “ideal post-season destination”, the campaign highlights authentic experiences available in autumn — from gastronomy and active holidays to culture and the arts.
Examples include early morning walks along the Dubrovnik City Walls, luxury wine and outdoor weekends in Slavonia, private cruises on the Adriatic, truffle hunting in the forests of Istria, exclusive dining in Zagreb, and cooking workshops with indigenous herbs on Brijuni.
Aimed at a higher-spending audience, the campaign will run across carefully selected media channels, including leading lifestyle and cultural outlets, as well as specialised sports and gourmet publications.