Upbit, South Korea’s largest cryptocurrency exchange, announced on August 28, 2025, the listing of Treehouse (TREE) on its platform, marking the token’s expansion beyond Binance and Coinbase. The listing includes KRW, BTC, and USDT trading pairs, with the token issued on the Ethereum network. Following the announcement, TREE’s price surged dramatically, climbing from around $0.31 to $0.58 within hours. The token’s market capitalization briefly reached approximately $90 million, with trading volumes surpassing $300 million globally. This surge reflects the growing interest in TREE among traders, particularly in South Korea, where Upbit’s participation has significantly boosted the token’s liquidity.

Data from Binance shows that TREE’s price rose by 96.78% within a short timeframe, reaching a high of $0.6486. By the end of the day, the token was trading at $0.58, according to reports from PANews. The listing on Upbit, which processes over $3 billion in daily trading volume, further enhanced the token’s visibility and accessibility in the South Korean market. The move also contributed to the token’s increased trading activity on other platforms, including nearly $100 million in volume recorded on Binance. Analysts have noted that the price movement aligns with typical patterns observed in altcoins that gain traction on major exchanges, particularly in markets where institutional and retail investor activity is concentrated.

The price trajectory of TREE highlights the volatility typical of newly listed altcoins. While the token initially surged to $0.6486, it has since seen a pullback, trading at $0.49 with a market capitalization of approximately $77 million. Technical analysis from The Crypto Times suggests that the token is currently consolidating around $0.40, with key resistance levels at $0.4260. If the token manages to break above this threshold, it could potentially test its previous all-time high of $1.35 and reach a market cap of over $200 million. However, failure to hold above $0.3750 could trigger a retest of support levels at $0.32 and $0.2825, raising concerns about the sustainability of the current rally. The Relative Strength Index (RSI) currently sits at 63.59, indicating strong buying pressure but not yet reaching overbought levels.

The broader context of South Korea’s evolving crypto market adds weight to TREE’s listing. Regulatory changes, including the suspension of crypto lending services in July 2025, have reshaped the landscape for investors and exchanges. These reforms have led to a more polarized market, with larger exchanges like Upbit and Bithumb gaining dominance while smaller platforms struggle with liquidity challenges. The increased regulatory focus has also prompted investor education initiatives, as leveraged trading continues to pose significant risks. In this environment, the listing of TREE on a major exchange like Upbit is seen as a strategic move to attract a broader base of traders seeking exposure to emerging altcoins.

The political and economic environment in South Korea also plays a role in shaping the market’s response to crypto-related news. Recent reports indicate that several South Korean lawmakers have personal investments in Bitcoin, XRP, and other altcoins, raising concerns about potential conflicts of interest. This development has sparked public debate over the regulation of digital assets and the responsibilities of policymakers. As the government works to finalize a regulatory framework for stablecoins and ETFs, the listing of TREE and its subsequent price movement highlight the growing influence of institutional players in the crypto market. While the government aims to balance innovation with investor protection, the rapid price action in TREE underscores the market’s sensitivity to both regulatory and institutional developments.

In summary, the listing of Treehouse (TREE) on Upbit has triggered a significant price surge, reflecting the token’s appeal in a market undergoing regulatory and structural changes. The South Korean crypto ecosystem continues to evolve, with major exchanges gaining dominance and smaller platforms facing challenges. As the market adjusts to new regulatory norms and increased investor participation, altcoins like TREE remain at the center of attention, offering both opportunities and risks for traders navigating a dynamic landscape.

Source: [1] JUST IN! Upbit Announces Listing of a New Altcoin, Price Spikes Over 90% (https://en.bitcoinsistemi.com/just-in-upbit-announces-listing-of-a-new-altcoin-price-spikes-over-90/) [2] TREE’s price surged 96.78% in a short period of time, … (https://www.panewslab.com/en/articles/e955ad12-8df2-4808-b247-d00856b83e6e) [3] TREE Token Listed on Upbit, Surges to $0.58 After … (https://holder.io/news/tree-token-upbit-surge-0-58) [4] Can TREE Price Rally Continue After 30% Daily Surge? (https://www.cryptotimes.io/2025/08/29/can-tree-price-rally-continue-after-30-daily-surge/) [5] South Korean Lawmakers Crypto Bet Sparks Conflict … (https://99bitcoins.com/news/presales/crypto-in-south-korean-power-corridors-as-lawmakers-hodl-pepe-xrp-btc/) [6] Korea’s Won Stablecoin Debate Is Missing the Point (https://itif.org/publications/2025/08/27/koreas-won-stablecoin-debate-is-missing-the-point/) [7] How South Korea’s Crypto Market Is Evolving Amid … (https://www.okx.com/learn/south-korea-crypto-market-regulatory-changes)