Illinois welcomed 113 million visitors in 2024, spending a record $48.5 billion, according to the Illinois Department of Commerce and Economic Opportunity’s Office of Tourism. This marks an increase of 500,000 visitors and $1.3 billion from 2023.
Gov. JB Pritzker highlighted the impact of tourism on the state’s economy, noting that it supports jobs and local spending. “Tourism represents an important part of Illinois’ economy,” Pritzker said.
Chicago experienced a 7.7% rise in overnight visitors, underscoring Illinois’ appeal as a tourist destination. Lt. Gov. Juliana Stratton emphasized the economic benefits, stating that more visitors mean more revenue and jobs for residents.
Significant investments were made in the tourism sector, including $7.3 million in Route 66 grants and a $15 million incentive grant program. Major events like the IRONMAN 70.3 triathlon and the 2026 American Hockey League All-Star Classic are set to boost tourism further.
Visitor spending generated $4.7 billion in state and local tax revenue in 2024, supporting 282,165 jobs in the tourism and hospitality industry, an increase of nearly 4,000 jobs from the previous year.
The “Middle of Everything” campaign has significantly contributed to the tourism surge, with an additional 2 million trips generating over $675 million in spending. “Illinois’ record-breaking tourism numbers are evidence of our commitment to promoting our great state,” said Sen. Sara Feigenholtz.
Hotel tax revenue reached a new high of $367 million in FY25, a 14% increase from FY24, according to the Illinois Department of Revenue.