Published on
September 3, 2025
In a significant development for Italy’s tourism sector, Palazzo di Varignana has unveiled its new EVER Destination Concierge service, designed to offer guests a deeper connection with the stunning Emilia Romagna region. This bespoke service aims to provide visitors with a wide range of unique, tailor-made experiences that encompass the best of Italy’s culture, nature, food, and craftsmanship. Situated near the historic city of Bologna, the hotel invites travelers to explore this underappreciated gem of Italy, known for its culinary delights, beautiful landscapes, and the famous “Motor Valley.”
Immersive Cultural and Culinary Experiences
Emilia Romagna is renowned for its rich history and culinary heritage, making it the perfect setting for Palazzo di Varignana’s latest offering. The EVER Destination Concierge service provides curated excursions that introduce visitors to the authentic flavors and traditions of this remarkable region. With its carefully crafted experiences, the concierge service encourages guests to step beyond the conventional tourist routes and discover the hidden gems of Emilia Romagna.
One of the standout features of the EVER Concierge is its diverse range of tours, catering to every type of traveler, whether they are seeking cultural immersion, outdoor adventure, or gastronomic indulgence. Guests can opt for motor tours that delve into the heart of Motor Valley, truffle hunts in the woodlands of Savigno, or even enjoy a hands-on cooking experience where they learn to prepare local specialties.
Exclusive Motor Valley Adventures
For those with a passion for automobiles, the EVER Concierge offers exclusive access to some of the most prestigious brands in the world. One of the highlights of the experience is the Forbidden Ferrari Experience, which allows visitors behind the scenes at the flagship Ferrari factory. Guests can also test their driving skills on the Modena circuit, accompanied by a professional instructor. These immersive experiences are not only a treat for motor enthusiasts but also provide rare insights into the world of Italy’s finest sports cars.
In addition to Ferrari, the EVER Concierge offers tours to the Lamborghini factory and museum, along with private car collections that include rare vehicles, such as the 1940 Auto Avio Costruzioni 815, the very first car built by Enzo Ferrari before the formation of Ferrari itself. These tours are designed to provide an unparalleled experience for automotive aficionados.
Culinary Delights and Gourmet Tours
As the home of some of the world’s most celebrated food products, Emilia Romagna offers a range of culinary experiences through the EVER Destination Concierge. Guests can embark on gourmet tours that highlight the region’s exceptional ingredients, such as Fossa cheese, truffles, and balsamic vinegar. These tours take travelers to local producers and artisans who have perfected their craft over generations.
One particularly unique experience is the truffle hunt in Savigno, known as the “City of Truffles,” where a guide and trained dog help guests uncover this prized ingredient. The day culminates in a special lunch that celebrates the truffle and seasonal Italian cuisine, providing a true taste of the region’s flavors.
For seafood lovers, a seafood cookery demonstration and lunch on the Adriatic coast offers a hands-on opportunity to learn the art of preparing fresh fish from filleting to cooking. Guests can then enjoy a wine-paired tasting lunch, showcasing the best of the Adriatic Sea’s bounty.
Art, Nature, and Adventure
The EVER Destination Concierge also places a strong emphasis on cultural and outdoor experiences. Guests can participate in art workshops in the picturesque village of Dozza, renowned for its murals and artistic heritage. In Dozza, visitors can engage in ceramics workshops, learning ancient techniques and crafting their own pieces to take home as lasting mementos.
For nature lovers, the concierge offers excursions in the Po Delta, an area of exceptional natural beauty. Guests can explore this UNESCO-listed region on horseback, riding Camargue Delta horses, known for their calm demeanor. Alternatively, they can take a private electric boat tour, quietly navigating the Po Delta’s backwaters and secret channels, offering an intimate view of the region’s wildlife and unspoiled landscapes.
Family Fun and Rural Life
The EVER Concierge service also provides family-friendly experiences. A visit to a traditional farm in the foothills of the Apennine Mountains near Bologna offers guests a chance to immerse themselves in rural Italian life. From collecting fresh eggs to learning horticultural skills, this experience allows visitors to engage with the land and understand the importance of sustainable farming practices. The day culminates in a delicious farm-to-table lunch, paired with local wines, offering a taste of the best produce from the region.
Reviving Ancient Art Forms
One of the more unique offerings from the EVER Destination Concierge is a calligraphy workshop in Bologna, where guests can rediscover the art of fountain pen writing. In a world dominated by technology, this experience allows participants to reconnect with the beauty of the written word, crafting personalized keepsakes such as custom-headed writing paper or ink created during the session.
Why Choose the EVER Destination Concierge
By offering a blend of culture, nature, gastronomy, and art, the EVER Destination Concierge at Palazzo di Varignana creates a truly immersive and personalized travel experience. The service reflects the growing trend in tourism towards authentic, local, and enriching experiences that allow visitors to connect deeply with the places they visit. Whether seeking adventure, relaxation, or culinary delights, guests are encouraged to step off the beaten path and discover the true essence of Emilia Romagna.
With its focus on craftsmanship, local traditions, and immersive activities, the EVER Destination Concierge service offers a new and exciting way to experience Italy, making it an ideal choice for discerning travelers looking for a truly unique getaway.
[Image Source: Gran Turismo]
