Col Group’s micro-drama platform FlareFlow has cracked the code on addictive short-form content, surging into the Top 5 Entertainment Apps on Google Play in the U.S. and climbing to Top 8 on Apple’s iOS Entertainment App chart within weeks of its late April launch.

The Singapore and Los Angeles-based platform has racked up over 10 million downloads across 177 countries in just three months, with monthly user spend skyrocketing by more than 500%. The secret sauce? A finely tuned “empathy-conflict-release” storytelling rhythm that has female audiences aged 20-35 bingeing an average of 22 episodes daily.

FlareFlow’s breakout hit “Mommy, It Hurts… Where’s Daddy?…