Published on
September 4, 2025
Tourism for the US citizens in the Dubrovnik – Neretva county region has increased by more than 15% in 2025 which means there is more American demand and interest for unique travel experiences in Croatia. This is due to some reasons such as; more direct flights to America, increased presence of Croatia in American news media, and the cultural richness of the region. Dubrovnik’s Americsn tourists, who wish to travel off the beaten path from the usual Europe, appreciate the Old Town which is a UNESCO site, the beautiful coastline of Adriatic sea, as well as the authentic experiences such as art and wine tasting.
Dubrovnik-Neretva County, a captivating and picturesque coastal region that spreads over southern Croatia, projects a continuing steep growth in American tourism in 2025. As per the most recent information received from the eVisitor system, American visitors have aged in both arrivals as well as overnight stays, which is a positive growth over the year. The period from January to August 2025 recorded 189,425 arrivals from the United States to the region, which is almost 15 percent higher compared to the same period in 2024 when the figure stood at 165,060. The trend of American tourism underscores the fact that Dubrovnik-Neretva County is increasingly attracting ‘must-see’ status in Croatia.
In addition to the passive growth in arrivals, the overnight stay figure has also increased greatly. American tourists recorded 518,258 overnight stays in the first 8 months of 2025 compared to 457,566 in the year 2024. Over 13% increase is well established and demonstrates not only the increase in American visitors, but also the increase in stay periods which is excellent for the region’s growth in tourism.
The increase in American tourism has resulted in the United States becoming one of the best long-haul markets for Dubrovnik-Neretva County. According to tourism professionals, several of these factors have increased the appeal of Dubrovnik for American tourists.
Key Factors Behind the Surge in American Tourism
Several factors are behind the remarkable growth in American tourism in Dubrovnik-Neretva County. Among them, the increase in direct flights from the U.S. to Dubrovnik has played a pivotal role. With an increasing number of airlines providing direct flights to Dubrovnik, American travelers now enjoy a more seamless and convenient journey from key U.S. cities to this stunning Croatian destination.The ability to fly directly to one of Croatia’s most iconic cities has attracted more tourists looking for a seamless and convenient travel experience.
In addition to direct flights, Croatia’s increasing visibility in American media and marketing campaigns has significantly boosted its profile. Croatia has become a prominent feature in American travel guides, TV shows, and films, which has piqued the interest of U.S. travelers. Notably, the popular HBO series Game of Thrones, which filmed many of its scenes in Dubrovnik, has contributed to the region’s international appeal, especially among American fans of the show. Croatia’s presence in prominent media campaigns has reinforced its reputation as a top-tier travel destination.
Another contributing factor is the rich cultural offerings of Dubrovnik-Neretva County. Croatia’s distinctive blend of Mediterranean beauty, historic sites, and modern amenities makes it an attractive destination for American tourists seeking both relaxation and cultural enrichment. The region’s UNESCO World Heritage-listed Old Town of Dubrovnik, its stunning beaches along the Adriatic coast, and the breathtaking natural landscapes of the Neretva River Delta all provide a compelling reason for tourists to visit.
For many U.S. visitors, exploring Croatian wine and cuisine is an essential part of their travel experience. Croatian wine has garnered international recognition for its quality, and the region’s wine tours are growing in popularity among American tourists. Dubrovnik-Neretva County, with its many wineries, offers American visitors the opportunity to taste some of the finest Croatian wines, paired with local culinary delights that highlight the region’s gastronomic heritage.
The Rise of Croatian Art Tours
Another factor contributing to the growth of American tourism is the increasing interest in Croatian art and cultural tours. Dubrovnik, with its rich artistic history, offers American visitors a chance to explore centuries-old art collections, galleries, and historical landmarks. Many American tourists are now seeking out tours that focus on Croatian art, from Renaissance masterpieces to contemporary works that reflect the country’s cultural evolution.
Dubrovnik-Neretva County boasts a wide range of museums and galleries that showcase Croatian art and history. American tourists are increasingly drawn to these cultural experiences, seeking to deepen their understanding of the region’s past and present through the eyes of its artists. Local art galleries in Dubrovnik and other towns in the region are attracting international attention, with many offering unique exhibitions and events that celebrate Croatian talent.
In addition to art, many visitors are interested in experiencing traditional Croatian folk art, music, and dance. The region’s festivals and cultural events, such as the Dubrovnik Summer Festival, offer a vibrant way for tourists to immerse themselves in Croatian culture. These events draw significant American attendance, further contributing to the growth of tourism from the U.S.
Expanding Tourism Infrastructure in Dubrovnik
The increase in American visitors to Dubrovnik-Neretva County has been supported by continued investment in tourism infrastructure. As the demand for travel to the region has grown, both the public and private sectors have made significant efforts to enhance the tourism experience. The region has seen improvements in transportation, with better connectivity to key attractions, as well as in accommodation options, ranging from luxury hotels to boutique guesthouses.
Local businesses have also recognized the potential of the American market and have tailored their offerings to meet the needs and preferences of U.S. tourists. Restaurants, tour operators, and other service providers are increasingly accommodating American visitors by offering English-language services, American-style amenities, and customized travel experiences. As the American presence grows, Dubrovnik-Neretva County’s tourism infrastructure continues to evolve to provide a world-class experience for all visitors.
The Economic Impact of American Tourism
The surge in American tourism has had a significant economic impact on Dubrovnik-Neretva County. With more American visitors staying longer and spending more on local experiences, accommodations, dining, and entertainment, the region has seen an increase in tourism revenue. This boost in tourism has been beneficial for local businesses, particularly those in the hospitality and service sectors.
Moreover, the growing popularity of Dubrovnik as a tourist destination has created new opportunities for employment in the region. As more American tourists flock to the area, the demand for tour guides, hospitality workers, and other service-oriented jobs has risen. The tourism industry has thus become an essential driver of job creation and economic development in Dubrovnik-Neretva County.
The Future of American Tourism in Dubrovnik
The outlook for American tourism in Dubrovnik-Neretva County remains positive, with experts predicting continued growth in the coming years. With a steady increase in direct flight options, enhanced marketing efforts, and the region’s growing appeal as a cultural and natural haven, Dubrovnik-Neretva County is poised to remain one of Croatia’s top tourist destinations for U.S. travelers.
As the global tourism industry recovers and travel habits continue to evolve, Dubrovnik’s reputation as a top European destination will likely solidify further, drawing even more American visitors seeking to explore its beauty and culture. The region’s commitment to improving its tourism infrastructure, alongside its rich history, vibrant arts scene, and world-class culinary offerings, will ensure that Dubrovnik remains an attractive option for American tourists well into the future.
United States tourism in the Dubrovnik-Neretva county has increased 15% in 2025 and has been driven on the back of Americans wanting to visit for more authentic Croatian experiences. This can be attributed to the availability of non-stop flight routes to the country, increased media attention, and the many cultural sites to visit in the country, including the rich history, diverse wines, and more.
The increased American tourism in Dubrovnik-Neretva County starting in 2025 marks the onset of a new epoch in Croatia’s tourism business. The American travelers, to the region, along with an almost 15% gain in overnight stay, clearly value it as an American’s preferred travel choice. Improved flight connections, media attention, and emphasis on cultural and culinary tourism have all contributed to this growth. Dubrovnik is successfully enhancing its positioning as a sought-after destination. Its prospects as a European tourism hotspot for Americans look promising.
