Published on
September 6, 2025
In recent years, overtourism has become an increasingly pressing issue in many parts of the world, with South Korea being no exception. While tourism has long been a vital sector for South Korea’s economy, certain iconic cultural and natural sites in the country are now experiencing the detrimental effects of an overwhelming influx of visitors. Bukchon Hanok Village in Seoul and Jeju Island, both of which are famed for their unique cultural significance and scenic beauty, have become focal points for these challenges. As a result, the residents of these areas have expressed mounting frustration due to several issues caused by the surge in tourism. These issues range from excessive noise and littering to more severe intrusions on personal privacy, which have led to growing tensions between locals and tourists.
Overtourism in South Korea: A Growing Concern
South Korea has long been a popular tourist destination, attracting millions of visitors annually. Known for its rich cultural heritage, modern architecture, and natural landscapes, the country offers a blend of experiences that appeal to travelers from all over the globe. However, since the pandemic, tourism numbers have seen a significant resurgence. While this is undoubtedly a positive development for the economy, it has also led to an alarming rise in overtourism, especially in certain hotspots.
Bukchon Hanok Village, a traditional Korean village located in the heart of Seoul, has seen the brunt of this rise in tourism. The village, which is home to hundreds of hanok (traditional Korean houses), offers visitors a glimpse into the past, with its narrow alleys and quaint architecture providing a picturesque backdrop. However, this same charm has also made the village a target for tourists looking to experience the traditional side of Seoul. As a result, the area is often overcrowded, with visitors regularly crowding the streets, taking photographs, and engaging in loud conversations, much to the discomfort of the residents.
Similarly, Jeju Island, South Korea’s premier island destination, has become another victim of overtourism. Known for its stunning natural beauty, including waterfalls, volcanic craters, and beaches, Jeju has long been a popular vacation spot for both domestic and international tourists. However, as the island’s popularity has soared, so have the problems associated with excessive tourism. The island’s infrastructure, which was once capable of accommodating a manageable number of visitors, has struggled to keep up with the demands of an ever-growing influx of travelers.
The Challenges of Overtourism: Impact on Local Communities
The rapid growth of tourism has inevitably impacted the quality of life for local residents, particularly those living near tourist-heavy areas. In both Bukchon Hanok Village and Jeju Island, locals have reported that the presence of large numbers of tourists has created a host of issues. One of the most prominent concerns is noise pollution. Tourists often wander the streets of Bukchon Hanok Village, taking photos and chatting loudly, disturbing the peaceful environment that residents have grown accustomed to. The constant hum of conversation, combined with the sounds of camera shutters and bustling crowds, has made it increasingly difficult for locals to enjoy their daily routines in tranquility.
In Jeju, the situation is no different. The island’s peaceful and serene landscapes have been overshadowed by the constant flow of tourists, many of whom engage in behaviors that disrupt the natural environment. From loud motorbikes and buses to the chatter of groups visiting scenic spots, the noise has become a significant issue for those who live on the island year-round. The once-calm atmosphere that Jeju is known for has been marred by the din of constant human activity.
Another major issue arising from overtourism is the problem of littering. With millions of visitors flocking to South Korea’s top tourist destinations, the sheer volume of waste generated has become a serious concern. In Bukchon Hanok Village, despite the efforts of local authorities and residents to maintain the area’s cleanliness, tourists often leave behind trash, such as plastic bottles, food wrappers, and other waste items. The situation is similarly dire in Jeju, where popular tourist spots have been plagued by litter, particularly during peak travel seasons. The burden of cleaning up after tourists falls primarily on local communities, many of whom are frustrated by the lack of responsibility taken by visitors.
Privacy Intrusions: A Growing Concern for Locals
In addition to the environmental and noise-related problems caused by overtourism, the issue of privacy has also become a major point of contention for residents of both Bukchon Hanok Village and Jeju Island. In Bukchon, the village’s narrow streets and traditional homes are not designed to accommodate large groups of tourists. Yet, with the area’s growing popularity, tourists often wander into private residences or take photographs of people in their homes, intruding on their personal space. This not only makes the residents feel uncomfortable but also raises concerns about the ethics of such behavior.
Similarly, on Jeju Island, the privacy of locals has been compromised as tourists often venture into private property or public spaces to snap pictures. While some of the tourists may not have malicious intent, their actions can inadvertently invade the personal lives of the residents. The growing number of visitors who disregard privacy boundaries has created an atmosphere of unease for many who live in these popular areas.
The Path Forward: Solutions to Address Overtourism in South Korea
While overtourism poses a serious challenge, there are steps that can be taken to mitigate its effects and strike a balance between preserving local life and accommodating tourists. One potential solution is the implementation of stricter regulations on tourism in high-risk areas. For example, in Bukchon Hanok Village, limiting the number of visitors allowed into certain sections of the village at any given time could help alleviate overcrowding and reduce noise levels. Additionally, increasing awareness among tourists about the importance of respecting local customs and being mindful of their impact on the environment could foster a more sustainable approach to tourism.
In Jeju, expanding infrastructure and promoting sustainable tourism practices could help distribute visitors more evenly across the island. This could include creating new tourist attractions in less-visited areas, as well as encouraging tourists to visit during off-peak seasons to avoid overwhelming the island’s resources. Additionally, local authorities could work with tour operators to educate tourists about the importance of maintaining cleanliness and respecting local customs.
Finding a Balance: Managing Overtourism in South Korea
Overtourism in South Korea has undoubtedly led to significant challenges, particularly in areas like Bukchon Hanok Village and Jeju Island, where the pressures of excessive visitors have disrupted daily life for locals. The issues of noise, littering, and privacy concerns are tangible consequences of an overwhelming influx of tourists, which has only been exacerbated by the pandemic’s aftermath. As South Korea continues to recover and attract visitors from around the world, it will be essential to find ways to manage tourism sustainably, ensuring that both the local communities and the tourists who visit these beautiful sites can coexist peacefully and respectfully.
