US electric vehicle maker Lucid Motors registered 23 vehicles in its four European markets in August, ahead of the launch of its second model in the region.
The figure compares with 84 units in July, when registrations of the Air sedan reached a record high across Germany, Norway, Switzerland and the Netherlands.
Registrations that month rose both sequentially and year-on-year across the four markets.
August registrations were still 47.8% higher than the 16 units recorded a year earlier.
The brand registered 17 units in Germany, one in Switzerland, four in Norway and one in the Netherlands — where its European headquarters are located.
In Germany, the continent’s largest car market, registrations increased by four units from the same period a year ago. However, registrations fell sharply from July’s 46 units, KBA showed.
The results were reached as the brand launched a new fleet program in the German market, offering tailored mobility solutions, flexible pricing, and national or international framework agreements for business customers.
In the home market of its main premium rivals — BMW, Mercedes-Benz, Porsche and Audi — Lucid sold 136 units between January and August.
The figures are 58.1% above the 86 units in the first eight months of 2024, however, Lucid‘s registrations in the country jumped in the last quarter of the year, which brought the yearly total to 392 vehicles.
Last month, EV adoption in Germany grew 45.7% compared to a year ago, with fully electric vehicles representing 19% of the market, as competition from Chinese new energy vehicle (NEV) brands rise in the country.
Tesla, on the other hand, saw monthly registrations fall 39.2% year over year, with year-to-date sales being 56% down.
In Norway, where the market share for electric vehicles was 94% in August, Lucid registered four Lucid Air units, according to Elbilstatistikk.
It represents a seven unit decline from July and a three unit rise from August 2024.
From January to August, the EV maker sold 18 electric vehicles in the country, a sixfold increase from the three units registered in the first eight months of the prior year.
Lucid‘s total registrations in the Norwegian market reached five units last year.
In the Netherlands, only one Lucid unit was sold last month. In August 2024, the brand had registered two vehicles. In July, it had listed five units.
The US EV maker is also present in Switzerland. Auto Swiss, which discloses monthly registration figures, does not include data on Lucid.
According to the platform EU-EVs, the company sold one vehicle last month in the country, which represents a plunge from the 22 units registered in July.
In August 2024, no data was registered in the Swiss market.
Lucid will make the European debut of its second model, the Gravity SUV, at the IAA Auto show, which runs from September 9 and 14 in Munich.
The company is expected to reveal pricing details and open orders for the model at the IAA debut while providing a timeline for the first European deliveries.
While the EV maker recorded a sharp quarter-on-quarter increase in revenue from Saudi Arabia in the second quarter, income from Canada and Europe remained limited.
Europe’s share of revenue has held between $4.3 million and $4.5 million for three consecutive quarters, implying total deliveries across Germany, Switzerland, the Netherlands and Norway remained below 50 units in the last quarter.
Earlier this year, Lawrence Hamilton, Managing Director for Europe, said that the company expects to be present across the UK, France, Italy, and Spain “over the next 18 months,” following the launch in Belgium and Denmark.
Hamilton assumed the position in December, becoming the third different executive to take the place since early 2023, after Michael van de Sande and Alexander Lutz.
Lucid currently has showrooms in eight European cities: Oslo, Hamburg, Cologne, Frankfurt, Munich, Geneva, Hilversum and Zurich, where a new location is scheduled to open this autumn.