Published on
September 6, 2025
Japan’s bustling cities and iconic destinations like Kyoto and Okinawa often steal the spotlight for international visitors. However, when it comes to domestic tourism, Japanese travellers are turning to a quieter, less renowned destination: Kagawa Prefecture. Nestled at the northeastern tip of Shikoku Island, Kagawa is gaining popularity for offering an authentic and relaxed experience. Despite its size, it has captured the hearts of many locals, making it a top choice for domestic vacations.
A Surprising Favourite for Japanese Tourists
In a recent survey conducted by the Japanese travel booking agency Jalan, Kagawa topped the list for domestic satisfaction. While other regions such as Okinawa and Nagasaki also received high marks, Kagawa stood out, with 91.3% of respondents giving it near-perfect scores.
What makes Kagawa stand out among Japan’s famous destinations? The answer lies in its unhurried pace, affordability, and rich local culture.
The Allure of Kagawa’s Local Cuisine
One of the major attractions in Kagawa is its world-renowned udon. Udon may be found across Japan, but Kagawa’s version is considered the best. Known for its fresh ingredients and exceptional flavour, udon here is a must-try for any tourist. Many restaurants throughout the prefecture offer udon paired with tempura, where diners can enjoy the novelty of serving themselves.
Udon is an affordable, crowd-pleasing dish, making it perfect for tourists of all ages. For many, enjoying a hearty bowl of udon is a simple yet unforgettable part of their trip. And with its low cost, it’s accessible to both locals and visitors on a budget. It’s not just a meal; it’s a culinary experience that embodies Kagawa’s relaxed, down-to-earth atmosphere.
Affordable, Yet Rich in Culture
Kagawa offers a unique combination of affordability and cultural experiences. While some parts of Japan can be expensive for tourists, Kagawa remains budget-friendly. The average expenditure per person for domestic trips in Japan is about 64,100 yen, but tourists to Kagawa typically spend only 51,400 yen. This makes it an appealing choice for those looking to experience Japan without breaking the bank.
Beyond its cuisine, Kagawa’s charm lies in its calm lifestyle and deep-rooted traditions. The prefecture offers visitors a chance to step away from the fast pace of urban Japan and reconnect with its natural and cultural beauty. Whether it’s strolling through the Ritsurin Koen Garden, exploring Marugame Castle, or visiting the mysterious Megijima Island, there’s something timeless about Kagawa that captures the imagination.
Uncovering the Tranquil Charms of Kagawa
Tourists in Kagawa find solace in the region’s peaceful surroundings. The landscape is dotted with traditional gardens, serene temples, and historical landmarks. For example, the Ritsurin Koen Garden, a designated Special Historic Site, offers visitors a chance to walk through a landscape that looks as if it’s straight out of a painting. The meticulous design of the garden reflects centuries-old Japanese aesthetics, making it a true testament to the region’s cultural heritage.
Another highlight is Marugame Castle, one of the oldest wooden castles in Japan. While it may not be as grand as Kyoto’s famous landmarks, its historical significance and quiet charm make it a delightful stop for history buffs and casual tourists alike. For those interested in a bit of mystery, Megijima Island, known as the “demon island,” is a fascinating destination steeped in local legend.
A Perfect Destination for Families and Solo Travellers
Kagawa’s peaceful atmosphere also makes it ideal for families. The prefecture offers several attractions designed for children, from expansive parks to fun-filled museums. Moreover, its affordable accommodations and easy access to other parts of Shikoku make it a practical destination for a family vacation.
For solo travellers seeking solitude, Kagawa provides an environment where one can unwind and explore at their own pace. Whether you’re enjoying the view from the tranquil gardens or exploring the quiet streets, Kagawa offers a refreshing break from the often crowded tourist hotspots in larger cities.
The Appeal of Kagawa’s Slower Pace
What really makes Kagawa a stand-out choice for tourists is its slower pace. In a country where cities are constantly buzzing with activity, Kagawa gives visitors the rare opportunity to slow down and immerse themselves in a more relaxed lifestyle. It’s the perfect place to disconnect from the hustle and bustle and reconnect with the simple joys of life.
From enjoying a leisurely meal of udon to exploring historical sites at your own pace, Kagawa encourages visitors to slow down and appreciate the beauty in simplicity. This unhurried approach to travel is one of the reasons why the prefecture has earned such high satisfaction ratings from domestic tourists.
Kagawa’s Quiet Charms Make it a Top Destination for Japanese Tourists
Kagawa Prefecture may not be as famous as other Japanese destinations, but it offers an experience unlike any other. With its world-class udon, rich cultural history, and laid-back atmosphere, Kagawa is capturing the hearts of domestic travellers looking for something more authentic and affordable. For tourists seeking a unique, low-key getaway, Kagawa is the perfect choice.
Whether you’re a foodie, history enthusiast, or just looking for a place to unwind, Kagawa offers something for everyone. As domestic tourism trends continue to evolve, Kagawa’s quiet charms will likely continue to make it a go-to destination for Japanese travellers.
